Want More Leads? Learn How to Do Local SEO Marketing Just Like This Young Kid

Posted on January 21, 2015April 20, 2018 by Antonio Coleman

Questions that I get all of the time from business owners is how to get more leads? It’s something that all business owners are looking for to help grow their business into the success that they always dreamed of. People want to gain those leads, clients, and customers who are ready to do business with them.

The issue is that getting leads can be something of a daunting task if your budget is not up to par. It takes tons of money to start advertising on any platform. Before knowing it, you could efficiently be spending thousands of dollars per month just to keep your name out there.

For you, there is a better way of doing it, and something that most business owners will overlook. Heck, not even ignore, but outright not also consider it. The truth is that most companies are used to the common ways of advertising is by spending money to get in front of people who may be interested in their product or service.

Want More Leads?

Today I want to go over something that will help you grow your business over time, and get the targeted leads you need to be successful. You see, most people never heard the phrase “Local SEO Marketing.” This seems like some Dr.’s term that is hard to understand, but I’m going to clear it up for you today and how it can bring you those leads that you’re looking for.

What this phrase consists of is you getting your business online in front of potential people who want to buy or use your service. You see, no matter what industry you’re in, people are searching for what you have to offer online, so if you can place your business in front of them, then you can turn that person into a customer or client.

For Example:

Let’s say that I have a real estate company located in Shreveport La. Now I did my research on this area, so I know for a fact that each month thousands of people are searching online to find real estate online. Now, this is a wide range of people from buyers, sellers, wholesalers, etc…

So as a business owner, I’m still doing the traditional way of advertising by using newspapers, radio ads, just to name a few. These are still useful but expensive platforms, but they’re the only way to turn due to not knowing too much about my opportunities online.

With local SEO marketing, the advantages that I have over any other form of marketing is that I can target my audience, and only serve them when they go searching online. Local SEO marketing allows you to go after a keyword such as, “Shreveport Real Estate,” which I found out gets over 1,600 searches per month.

The key is to get my business in front of those people so that I can grow my customer base without having to spend an arm and a leg on advertising.

Introducing Local SEO Marketing

If I tell you that there are 1,000 business listing places online where you can go on and enter real content such as:

Your Business Name
Address
Phone #
Company Description
Website
Hours
Photos
Video (optional)

Example of these sites are…Google Places, Manta.com, Yellowpages.com, Yelp.com just to name a few.

But what if you could get your business on 100, 300 or even 1,000 of these sites, where one completed listing will get placed in the search engines under your business name. Not only that, most of these sites allow you to enter some keywords that you want to be found by.

Wink, Wink, Wink

The most impressive thing about search engines, such as Google, is that they seem to bring back the most accurate searches possible. By using keywords in your listing, you can be found by those keywords depending on the search competition. Now in this post, I’m not going to get into all of those levels of local SEO marketing, but know by having a filled out profile with the right keywords, you can see yourself ranking online for any of these 1,000 profiles.

When you do a Google search for something, Google will send you back tons of results. So if someone is looking for a donut shop in Little Rock, AR, then they will Google “Donut Shop Little Rock.” If you as a business owner did your job, you could be taking up some spots on that front page and get that business.

Thinks about this

Let’s say that we have three donut shops in this city that approximately 90% of the people go to. We are going to name them from 1 to 3 so that we can recognize them as I do this example:

Donut Shop 1
Donut Shop 2
Donut Shop 3

Now all three of these shops have what we call finger licking good donuts that are made fresh daily. The locations that they’re all in can be accessed easily from any direction in the city. These are what I call the primary donuts shops in the city, and they’re all fighting to get your business.

So you have to take a step back and think about all of the ways that you can get more people into the shop. Yes, you can continue to do the same things that all of the shops are doing, which is local advertising in the city paper or merely rely on the old school way of word of mouth.

If all of the shops from 1 to 3 do this, then which ones do you think will have the most success? Well, history and research show that all three will do very well because they all are in the same boat going the same speed.

People stopping at one shop compared to the other one is a mere coincidence of which direction they are going in the city. Plus to take it a step further, neither one of these shops have websites, so they’re not even educating the customers about the business and all of the things that they have to offer. Just this alone is a killer to any business who doesn’t have a website.

Know that without a website, you risk losing out on that extra 100k to a million dollars in your business every year. Reason for this is because a site is one employee that works 365 days a year without a day off. So you use that platform to educate people about your services, offers, discounts and more so that they will keep coming back even through the slow times.

Besides that, the #1 important thing that you can do as a business owner is to go the local marketing route. I’m not talking about standing outside with a poster asking people to come in to get a free donut, “which is a good idea.” Our mission is to harness the power of the internet to get in front of the customer and convince them to give you a visit.

Doing It Big

Now let’s say that donut shop one owner wakes up one day and talks to his staff about what can be done to get more people in the doors. He says that we have excellent service, excellent product, then we must take this to a new level.

One of his young employees, who is internet savvy, says that he has a great solution if you want to listen to it. This young employee starts to talk about something new, which is online local SEO marketing. The owner looks around and asks what exactly is that, and how can it help us?

That evening the owner sits down with the kid who has been learning all about local online marketing from many places. Let’s say that he came across my free guide, which is the Ultimate Local Marketing Domination Guide, that I wrote some time ago. The kid starts to explain to the owner that if we follow these simple to do tasks, we should be able to help grow the donut shop over time.

The young man starts to show the owner the research that he had done before he got there, on the many people who are searching for donut shops in our city. They do the Google search and finds out that not only doesn’t his shop comes up, but even the other two donut shops are nowhere to be listed. All that comes up on the front page where national brand profiles and business listings.

You see, the young employee found that over 1,000 people searched for donut shops in their city every single month, and what they saw is small national brands. So the owner asks the biggest question of them all:

How Can I Get Business On that Front Page?

The young man says that there are name brand services out there like “Me,” but this is something that you can do on your own if you have the time and effort to do. Plus, the kid tells the owner that it will take some time to get your online business presence to the front page for the keyword that we want to tackle. He explains that from reading the content on CMG, he found out that it can take anywhere from 3, 6 or even 12 months to dominate the search engines.

The owner takes a big breath and asks him could he do this for them since he already has some form of knowledge on doing it, because he has read the ultimate guide to local marketing. The young man said that he doesn’t know, but if he wants to keep this in-house, then he could work on this full time, 8 hrs a day for around $15 an hour.

The owner of the donut shop paused for a moment, and thought about those 1,000 people who were searching for donut shops in his city, and not being given accurate information. He knew that if he could get around 50% of those people to see his business online, then there would be a good chance that they will come in and purchase something.

When you break down the numbers, if the owner can grab about 500 more customers per month at an average transaction of about $10 per visit, then he can see about an extra $5,000 or a whopping $60k more revenue each year by just taking advantage of building his online presence.

So the owner signed up, and the rest was history.

Over the next 12 months, the young man worked on building the donut shop’s #1 online presence by following the steps in my local marketing guide. He created the following online presence for his boss, that paid off big time.

He Created Over:

1,000 Profiles
50 Videos
1578 Facebook Fans

The Results

First and foremost, I would like to say that when you see numbers like those above of 1,000 profiles, 50 videos, and over 1,578 Facebook Fans, you start to think about that’s a lot of work. You know as a business owner that’s doing something like that, it may not be on your schedule when trying to run your business day to day.

The truth is that if you stick with me enough and absorb more of my content, you will see that I keep saying the same thing. This is the same thing that I say to all of my clients, and those who are looking to become clients of mine to allow us to take entirely over their local marketing.

My Favorite Saying is…. 6 Months to a Year

Even when I’m doing workshops working with other corporations around the world, I’m always preaching the six months to a year process. Why? The simple answer is that no matter what industry you’re in, still give yourself this length of time to accomplish your goals.

When it comes to local SEO marketing and building an online presence, you must be patient and wait for success. It’s nothing like putting an ad in the local paper, of doing some direct mail that can have some form of impact starting today. Online marketing is another animal that takes a lot of time and effort, and those who stay the course are the ones who reap the benefits.

So when this young man started the online marketing for donut shop #1, he knew that it was going to be a long road. The guy has obviously read tons of my content, which states that this is not a 100-meter dash, it’s a marathon that must be running at an even pace.

Fast Forward 365 Days

First I want to start with the 1,000 local business listing profiles that the young man created. Once again, you may think that this is a significant number of patterns, but it’s not. With our clients, we can create up to 3,194 local online places to put their business on if they want to stay the course that long.

I think that he only created about five profiles a day from Monday thru Friday, which gave him around 25 per week and 100 per month. If you multiply that by 12 months, you get 1,200 profiles that could’ve easily been created with no effort at all.

What happens from the result of this, is that the donut shop listing started to dominate the local market online. You see the other two donut shops were still doing the same old marketing of spending tons of money on advertising. Even though all of these profiles were set up to target around the company name, the young man followed my advice of using the right keywords in the tags and description.

When you do this, it forces the search engines to bring back results also that have words on the page that’s centered around targeted local keywords. Now since there are thousands of profiles online of this donut shop, the search engine started to begin to recognize them as an authority company, so they ranked their profiles very highly in the search engine.

This is what happens when you start to build an online presence, is that you begin to move further away from the local competition because they’re not doing anything but sitting there. Now this donut shop is not only showing up for their targeted keyword, but also getting lots of searches for those long tail keywords that most people type into the search engines.

Side Note: One thing that they missed out on, is not having a website, because the search engines would have rewarded their site with overall top rankings if they had one. So for those of you out there with no website, just think about getting something set up online just to have a place for your customers/clients to come to.

So by having over 1,000 profiles online, and ranked for thousands of keyword phrases, the donut shop now is getting tons of more customers throughout the week. Business is up, new people are coming into the donut shop, and the owner is pleased to see his business starting to make that turn for better.

Video and Facebook

Now I’m not going to get too much into this side of marketing because I would like to cover it in more detail later. But I will say that the young man wanted to take things a little further by doing about two simple videos of the guests, staff and any event that they were having.

He posted these simple and short videos online and made sure to use their targeted keywords in the title, tags, and description. What also happens over time, is that these videos started to show up in the search engines. Know that the other two donut shops are just sitting on their hands doing nothing while donut shop #1 is creating an online presence with many forms of marketing.

These videos ranked well even though they didn’t have an SEO performed on them. Some of the videos needed SEO terrible because they were sitting around page 1 at the bottom, or on page 2 or 3 just needing a little boost to get them to the top of the search engine. This is where all of the clicks come from.

But overall, these videos were ranking in the search engines such as Google and started to even outrank some of the profiles naturally. The video in a search engine can standout like a swollen thumb, so people will click and watch, which we hope turns into them clicking on our website in the description.

All of this online presence working together brought tons of more new faces into donut shop #1. What resulted in 1,578 Facebook Fans from people coming to the shop, joining their Facebook fan page. This page was set up also by the young man to capture those who wanted special offers, like discounts and coupons that they could download and come in to redeem.

This exploded their Facebook “likes” which resulted in even more foot traffic and revenue. All of this from building an online presence at a steady, but consistent pace.

What you need to realize if you want to grow your business, is you must first start with the online presence, and implement other forms of marketing to put everything in the super drive. Donut shop #1 took an approach that about 98% of the businesses don’t make, so their efforts paid off over the local competition. Now it’s time for you to think about the route that you want to go for your business, by getting some form of local presence so that you can become the dominant force in the community.

This Article Will Make Your Local Seo Marketing Amazing: Read Or Miss Out

Posted on January 12, 2015April 20, 2018 by Antonio Coleman

My journey in online marketing world has taken me to places that I’ve never thought possible. I can’t tell you all of the great people that I’ve met over the years, from my early days of creating products online that were strictly for those who wanted to learn more about online rankings.

People would buy my little programs and books, and email moments after just thanking me for giving them the tools to succeed online. The feelings of just helping some get from point A to point Z is just an amazing feeling that I can’t explain. Even though I don’t focus too much on merely SEO to get websites ranked on this website, but I still make sure to incorporate in every article I write on this website on local SEO marketing.

So what is “Local SEO Marketing”

Well, first you understand what is plan SEO marketing, which is nothing more than performing actions on a website to get it to rank in the top of the search engines. Local SEO marketing pretty much narrows it down just to target a certain market like a state, city, town, county or region.

I started this website strictly to focus 100% on local SEO marketing, which in short terms, is “Local Marketing.” I use the words local SEO marketing because not only am I writing about how to dominate your local market by implementing the thousands of marketing tactics, but I’m also teaching you how to take it online to put in front of potentially millions of people.

The Ultimate goal is to get your business name and website out there to thousands of people without breaking the bank. Today I want to go over some things that I think you should be doing today to place your business on the road to success, or sit back and let your competitors take advantage of this and lose out on thousands of potential clients.

The 4 Headed Monster

Here are four elements that every business should adopt if they want to be able to dominate their local market. Just for today, I’m focusing strictly on online domination.

Need a Website
Local SEO Marketing
Building an Online Presence
Reputation Management

Need a Website

Do me a favor for a moment? Run over to Google and type in something that people will search for to find your business online. The example that I will be using is the keyword “Shreveport Real Estate.”

You see I’ve already done the research on this keyword and found out that over 1,600 people search for this keyword every month through Google.

This is a screenshot of what I found when I searched.

Number one, if you don’t have a website, there is no way you will ever find your business here unless you do some other forms of local marketing. Next, is that if you see any of your local competitors on that front page and don’t see yourself anywhere in the picture, then I must say you’re in big trouble. The #1 first element to dominating your local market is to have a website. Now, do you need one right off the back? The short answer is no because we can utilize other forms of online marketing to support your business growth until we get one.

My recommendation is to have a website due to the fact of building creditability in the local community. When I see that a business doesn’t have even a simple website, leads me to be wary of using them. I know right off the back that they’re not up to date on the importance of having one. Now this can be for some reasons like:

No Budget to get one
No time to set one up
Never thought about
See no need in it
No one else has one

These are the top reasons that I’ve found out why most local businesses don’t have websites. Understand that if you want to start standing out in a crowd from the local competition, then you must get a simple site set up to start the snow effect.

Local SEO Marketing

Nothing is more powerful than knowing that you can target any market in the world by doing local SEO marketing. Meaning, as a local marketing consultant, I have the knowledge and skills to go into any place in the world and dominate that place by doing local SEO marketing.

It’s something that lots of small businesses don’t understand, but when I explain to them how they can move up in the rankings in their local market for any number of keywords, this sparks their interest. I don’t know any local businesses who would not want potential clients and customers banging down their doors to use their products or services.

For Example:

Why don’t we go back to my previous keyword, “Shreveport Real Estate,” which as I said gets over 1,600 searches per month on Google? But let’s take this local SEO marketing even further by going after some other terms such as:

Shreveport Homes For Sale
Houses for Rent in Shreveport
Shreveport Realtor
Shreveport MLS List

Now I already researched all of these terms from a previous project that I wrote about over there on BiggerPockets.com. What I like to do is always know the numbers to see if I can carve out a path in that market. So knowing the numbers of how many people are searching for each keyword in a given market, allows me to come in and dominate without paying for outrageous advertising.

Once all is said and done when I complete my research of the other keywords listed above, I should be able to target at least 5,000 potential clients every month just by doing local SEO marketing.

All I have to do is work my tail off to get my website, profiles, videos and online citations on the top of the search engines, and allow my clients to chase me versus me hunting them down.

This is the only smart way to market if you would like to dominate online in today’s market.

Building an Online Presence

One of the first steps that I take with a new client is that we walk the road of building up our online presence. Most of the time local business owners will not have a clue on what you’re talking about until I can break it down bit by bit.

The short version of building an online presence is taking your business name and information, like the example below:

123 Lawn Care Guys
4567 Demo St
Shreveport La, 71111
Website: www.123lawncareguys.com

Description: We are the top lawn care providers right here in Shreveport, La. We have been in business for over five years, serving the good people of Caddo Parish. We are here to serve you in making your lawn the nicest looking property in the community.

Keywords: Shreveport Lawn-care, Shreveport Landscaping, Shreveport Lawn Care Companies

Now with this information, I love to target the whole online space to build up our online presence. What I do is go out and set up hundreds if not thousands of profiles, citations and videos online that are centered around all of those details listed above with the keywords being optimized.

So after a certain amount of time, which can be anywhere from 3 to 6 months, we will have the client on hundreds of places online targeting their local market. We will just be dominating the online presence for “Shreveport Lawn Care,” and the other terms that we will go after.

What happens is that the search engines will pick all of this content that we are producing, and filter it throughout the internet. Making your business more dominant in the search engines, gives your business more opportunities to show up in the top places online. This results in more customers, leads, clients, sales, calls and most importantly growth.

The other lawn-care people in your local market are not doing this, or little to nothing on how to get it done. So to give you a jump start on this, I wrote a local marketing guide just for you all to use to grow your business. There is one chapter called “The Advance Guide to Dominating Local Small Business Directories by Antonio Coleman.

This chapter will go a little deeper into how to set all of this up and get it going for your business. But for those who don’t have the time to do this, then I can help you get this done on a hands-free level by going here.

Reputation Management

The song that I sing all of the time when talking to local businesses owners about local marketing is the other side which deals with their reputation. Most businesses think that everything online works the same way that the offline world works.

Offline people can’t just go out and spread false statements without having some form of proof to back it up. I can’t go and put an ad in the paper about a local donut shop and spread rumors about their awful service. We have freedom of speech, but getting that place offline in publication, is somewhat impossible to do.

However, online you can pretty much say what you feel, and nothing can be done about it. If I don’t like that local donut shop, I can go online on my website or find one of their profiles online, like their Google Places, Yelp, Manta or Yellowpages profile, and leave a review on there.

What I’ve seen over the years is some of the worse reviews ever that is devastating to that local business. People go online and Google a company name, and starts to find tons of bad comments about them and choose not to use their services. I see it all of the time, and you as a business owner must combat that by monitoring your online reputation.

You want to monitor your business name online to know when people are talking good and bad about your business. I will create an online reputation guide soon that will walk you through how to monitor, and take care of the bad reviews so that they get pushed off of the front page. We only want people to view the good stuff, but if the bad stuff is showing up, then you risk losing business.

Take Action

These are some of the few ways of starting your local online marketing to help grow your business. So for taking a moment to read over 1,800 words, I would like to give to you my free 31 tips for dominating your local marketing guide.

Put these in place today, and within the next 90 days, you should be making head waves in your local market. All you have to do is take action if you want to dominate locally without spending a dime on advertising.

Please help spread the word by sharing this page on all of your social media channels. You can link to it if you have any website where you think this will benefit someone. Lastly, what are your views on the topic that I shared today, and will it be something that you will be implementing for your business?

How to Make 2015 a Successful Year with a 31 Day Calendar

Posted on January 1, 2015July 5, 2015 by Antonio Coleman

Wow, I can’t believe that I’ve made it through another year of this local online and offline marketing thing. It’s been years since I started working my butt off in me and wife’s one bedroom apartment back in the early 2000’s.

Staying up late at night trying to figure out how I can make my life better. Which road is worth taking is what I asked myself back in those glory days of starting out. Fast forward it 10+ years, now I’m sitting right where I want to be because of two words…

Hard Work

I’ve taken the knowledge that I’ve accumulated over the years and packaged it up into a big present topped off with a big bow. Now I’m making it my mission to give this present out to all of those in the world who are looking to….I’ve taken the knowledge that I’ve accumulated over the years and packaged it up into a big present topped off with a big bow. Now I’m making it my mission to give this present out to all of those in the world who are looking to….

Grow their business in 2015
Build an online presence for their business in 2015
Attract leads in 2015
Create a website that will work for you 365 days in 2015
and just looking to take your business to the highest level in 2015

None of this will be possible without having a game plan for this coming year. Let’s make this the day that you sit down just like I did, and come up with a schedule to stick by for the next coming 30 days.

You see, this is just the first installment of being successful in 2015 by just merely setting up a plan of attack that you wish to do. Now, these are the things that you need to do every single day to help grow your business. My goals will be different from yours, so don’t get too emotional on how this needs to look.

My 31 Day Calendar

What I’m about to list here is a method that I came up with just the other day to keep me on task and schedule every single month of this 2015. I realized that in 2014, even though I did good on managing my time, I could’ve done a little better to be more productive online and offline when it came to marketing my business.

Just not this 31 day calendar can be used for any sort of activity that you’re trying to achieve each and everyday. But the concept is to keep you on task of doing every day things that will help grow your business, or allow you to complete certain tasks throughout the day.

Let’s Start...my goal is to get the main thing done each and every day to help grow my business online in 2015. These are the things that I must do on a daily basis if I want to see growth in my website, CMG, over the next 365 days. Check Out Mines

Now remember, I’m only focusing on a 4 hours a day action plan. Meaning, I’m only looking to work on my own business no more than 4 hours a day. This doesn’t include doing seo, local online marketing or building simple websites for clients. This is all about getting my brand, which is the Coleman Marketing Group, out there to millions of people this coming year, and here is the action plan I came up with. You can do the same thing for your business just by taking a little time to set it up.

Step by Step Process

I took my small dry erase board that is formatted like a 31 day calendar. You can go to Walmart and buy one of these for around $5 or so. To the left side of the board, which is all white for taking notes, I did a little math and found out that:

4hrs a day x 31 days a month = 124hrs of work time

Next, I wrote underneath that the tasks and actions that I wanted to achieve for that month, and how many hours I wanted to spend on that task. So this is the exact task that I wrote down on my board that I’m looking to follow each and everyday. This allows me to keep my schedule.

1,000 words a day at 1hr per day = 31hrs
Online Local Marketing for CMG 1hr per = 31 hrs
Podcasting 2hrs x day = 10hrs
Networking 2hrs x 10days = 20hrs
Blog Posting + Research 2hrs x 5days = 10hrs
Guest Posting + Research 2hrs x 5days = 10hrs
Video Marketing + Creation 2hrs x 5days = 10hrs
Promoting My Content 2hrs x 5days = 10hrs
CMG Website Maintenance ect.. 2hrs

Next, you see that I numbered them 1-9 to give them a number, instead of writing down each task as I need them throughout the month. So, I took the other side of the 31 day calendar and put the # 1 and #2 on all of the dates knowing that I have to do these every single day.

1,000 words a day

These are 2hrs a day tasks off the back, so I knowing coming in that I have 2hrs a day doing these two items no matter what. The 1,000 words a day method is something that I came up with a few years ago that has helped me create a book for this coming year, along with blog posts, guest posts and any other publications.

Online Local Marketing

Plus, the local online marketing is all about building my online presence in my own city. This can be done in so many forms, but the norm is content, videos, keynotes and more to get my brand out there locally in my own city. I work so much on my clients online presence, that I forget about improving mine.

Podcasting

Plus, I’m taking 10hrs this month to start and produce my first podcasting shows on iTunes. This is something that I have been talking about for about a year now, but it’s time to get it done. So, be on the look out to have me talking to you about all of this local marketing stuff through audio here soon.

Networking

One of the biggest goals that I have first this year is to network with about 1,000 people this year in all sorts of industries. But, the one that I’m focusing on first is the real estate industry. I’m working hard on helping every person in this industry market their business to the massive.

So, for the next 31 days I will be trying to get on the radar of 200 people, and keep this pattern throughout the year. By the end of the year I hope that I can turn to at least 1,000 people, and call them my online friend.

Blog Posting and Guest Posting

Now I’m making it my duty to keep this form of work up to par. This is where I take those 1,000 words a day and post them to my blog, or on other websites as guests. Plus, this includes doing the research, to formatting the content to look good so that people will share it.

Video Marketing + Creation

This is just another avenue to educate my readers, and those who are clients of mine. With their local marketing accounts, they are able to watch tutorial videos that show, educate and explain the whole concept of local marketing.

So, my goal is to keep producing great videos for those who want something visual versus having to read a bunch of content, which I hate to do at times.

Promoting my Content

This is where a lot of people fail when it comes to blogging, that they lack the efforts of promoting their content to the massive. There is a system behind websites like mine that gets thousands of people to visit them every single month. It all comes down to promoting that content once it’s up and live online.

CMG Website Maintenance

This is nothing more than keeping my site updated, and running smoothly. Keeping it safe and secure is what you need to be doing also, so if you’re not backing up your site, then you’re in trouble.

Putting it all Together

Each of the tasks have numbers by them, so I will just add a number for that day that is only for another 2hrs. So at the end of the day, I will have a total of 4 hours of tasks completed as I work my way throughout the month.

For Example

Day 1: 1, 2, 7
Day2: 1, 2, 3
and so forth…

This is the pattern that I’m focusing on this month, and throughout the years to stay the course of higher success. Something like this is so easy to setup no matter what industry you’re in. I want to see you guys make that big jump this year with me.

My goal is to prove so much free content for you all this year, that I’m even ashamed to talk about it. But I understand that I must help you get to your goals in life, and at first start by you getting on task and on schedule.

Ready to Participate: Here is the homework

Go to your local Walmart or Target, and pick up you one of these boards. Go home and put together your 31 day calendar. Once you complete it, just take a picture of just the board or of you and the board. Email that photo over to me at info@colemanmg.com

I will do an update post, and add everyone’s calendar photo to that page, so that we can share it with all of our family and friends on Facebook, twitter and linkedin. This is something fun and exciting to do to get this 2015 kicked off the right way.

Please forward those pictures over no later than January 4, 2015

Happy New Year..and please comment and share this post to the left

How To Earn $1,000,000 Using Local Seo Marketing to Grow Your Business in 6 Months

Posted on September 17, 2014September 21, 2014 by Antonio Coleman

Every small business in the world would like to be able to grow their numbers while not breaking the bank. One of the angles that they first look at is advertising in newspapers, radio and maybe a little TV. Let’s just say that you’re a real estate company striving to gain some traction in your local market.

First, there are over 300+ real estate businesses in your city, so the market is already madly crowded. The question is, how do you separate yourself from the rest in terms of local marketing? How can I as a real estate broker put my brand out there for thousands if not millions to see?

Now, you can go out today, and hire some big fancy advertising/marketing firm to handle your marketing for you. They will charge you unbelievable amounts of money up front without helping you to gain one lead or client. So, before you even get started, you’re in the hole of no return where they’ve took a good bit of your money that could have gone towards something else.

This is the boat that most local small businesses swim in when wanting to start their marketing process. But thanks to me, you don’t have to go that route in a no win situation. Today, I just want to cover if you want to dominate your local market, then consider doing “Local SEO Marketing.”

[Tweet ““The successful man is the one who finds out what is the matter with his business before his competitors do. ” — Roy L. Smith”]

1,000,000

Can you truly make 1,000,000 dollars doing local SEO marketing for your business. Plus, those who may not know what I mean when it comes to local SEO marketing, this is when you create content for your website or any online profile sites that you’ve created.

Take this example of “Shreveport Real Estate”

If I’m a broker in Shreveport, and want to build my business from the online world out, then I would think about doing local SEO marketing. After doing some research, I found that over 1,600 people per month search that term, “Shreveport Real Estate.” Know that this term is broad, which can mean buyers and sellers. No matter what, it’s targeted to my business, and I must do some marketing to get me there.

So, let’s say that your company invests in real estate, besides just list properties. Having your business listed on the front page of the search engine for that term, will mean lots of targeted people that could get you to that million dollars.

What I’m about to explain can be for any business in any industry, which all of this local SEO marketing falls under the same category. All of it is based around creating awesome content using the right keywords, such as “Shreveport Real Estate,” and serving the search engines the value it needs to rank you accordingly.

The Process

What I would do if I was that real estate company or anyone looking to get more business locally from the internet, is create amazing content. To get some numbers on how many times people type in a keyword in Google, you must use Google Keyword Planner...it’s free to use.

First, write 5,000 words or more on that keyword that you’re trying to rank for…it could be “Atlanta Lawn care Services,” “Dallas Tattoo Shops,” or “Miami Car Wash.” No matter what you’re trying to rank for, just make sure that you write 5k or more words on that subject.

The reason that you want to do this is because I can guarantee you that no one in that industry has written that many words on one page on that subject. What this does from jump, is that it gets the attention of the search engines making them wonder how powerful that long copy of content is.

You can add this content to your website if you have one, or you can just blog about it on a free website from WordPress or Blogger. No matter what you do, “which I prefer your own site,” just make sure that you put your heart and soul into that content. I say this because, it will be read by thousands of people overtime.

That content will become what we call a lead magnet for people to come over to your website if they’re not already there. Once on your website, now it will have to work to close that visitor as a customer or client. But, that is a totally different topic that I won’t be covering today.

Second: Once that content is published on the internet, it’s now time to give it a little boost in the search engines. The way that you do that is by doing what we call “Local SEO Marketing.” If you want to make that 1,000,000 in your local market, this will be the step to take you over the edge.

I list this entire procedure in my 31 tips of dominating your local market guide. Today, I’m just going to give you the short version of it, which will give you the concept on how this works.

Moving Up The Rankings

Next thing you will have to do, is put in about an hour each day for anywhere from 30 to 120 days writing at least 1,000 words a day. Each piece of content that you write will need to be posted on websites like forums, guest posts, free blogs and profile sites.

The content you write just needs to be centered around that keyword that you’re trying to target. Plus, most importantly, you must link back to that 5k words post you wrote from day one using that same “keyword” that you’re targeting as your anchor text. If you do this consistently for the next 120 days, you will start to see that 5k post climb to the top of the search engines.

Now, there is no guarantee that your site will climb the rankings due to the fact that a lot of factors will depend on your local market and more. So, a little more detailed research will have to be done to know exactly how long it will take for your blog post to hit the top of the search engines.

So, after a few months or so, that company that decided to go after “Shreveport Real Estate,” should be somewhere on the front page getting thousands of visitors per month and easily on their way of making that 1,000,000 for that year.

All this stems from working just 1 hour a day. How amazing is that?

Comment Time: Think this is something you will try for your business?

Juicy Business Card Marketing Ideas Every Business Should Steal from Me

Posted on September 15, 2014January 7, 2020 by Antonio Coleman

When you think about business card marketing, it’s easy to picture someone just giving out cards to whomever they come across. To some people or business owners, this is what they do to implement some form of local marketing. But that’s not the way that it’s done, and frankly, I have a better and more dynamic way of doing it.

I even included business card marketing into my 31 local marketing tips to dominate your local market. Here today, I’m going to dive into exactly how to put this process together, and use it to your advantage. What I’m about to show you is what I do for business owners who hire me to come in and build that promotion throughout the community.

Business Card Marketing Ideas

Business card marketing allows you to target your local market to know the following:

Where you should spend money in your city
Where your customers live
Where your message is not be reached

Just by having a business titanic in place, you can now measure some things from engagement to promotional ideas. So, my goal here is to inform you of what you can do, starting today, to get your brand on the top of the mountain without even breaking a sweat.

The excellent old fishbowl method has been used thousands of times throughout the years. People will place a bowl at the front without having any reason for a customer to drop their business card in it. I have something for you today that will ultimately help you get your fishbowl method talked about all around the city.

First, you need to think about what you want to give away that will be of value to everyone who has a business card. You want to make your prize so tempting that they’re almost handcuffed to leave a card. So, think long and hard about that promotional item and follow my lead.

Map it Out

After several weeks or months, you should have a fishbowl filled with tons of business cards. These cards will have the names, place of business, and several customers who are visiting your site of the company. From here, you can use color pins on a map of your city.

I will take every card and use a color pin to locate every customer on the map. Now, I can take a step back and see where my customers live, and where I need to market more, maybe to attract those whom I’m not reaching.

You must think about the plan of attack because if you want to dominate your local market, you must reach all areas. That side of town that you’re trying to get may have a lot of competition.

One way to build up your marketing effort is to have those business cards that you have put into a mailing list. Now, there are many ways you can do this, from calling them up and asking if they would be interested in getting more promotions.

From here, the options are endless, because you can email them or send direct mail to get in front of your customers. Just respectfully do this, so that you don’t over-promote your business. You don’t want to come off as being pushy and run your customers off to the local competition.

Don’t forget to make that drawing from your fishbowl marketing titanic. Make sure that you announce to all entries of who won and what they won so that they know that there was an actual drawing. But, at the same time, you do have their information, so use it wisely, and they will continue to visit your place of business and spread the word.

Think About This

Go and team up with other businesses around town, and introduce this to them. Let them know how you did it and the results that you received, which will encourage them to participate in the program.

If ten businesses decided to enter this program with you, and all of them receive 50 cards in their fishbowl, that would be 500 business cards at your guys’ fingertips to do as you please. How Powerful is that?

Comment Time: Will you think about using the fishbowl method in this manner?