CMG January 2016 Monthly Local SEO Marketing Report

CMG January 2016 Monthly Local SEO Marketing Report

Welcome to January 2016 monthly local marketing report. These are well in detail reports that allow me to keep track of the online presence of my business.

Not only I do these reports for me, but I also create them for you guys as well. Understanding the process I take to grow my business will help you take action on your own.

January was the start of a new year which is the beginning of all beginnings. This is where you’re able start off fresh for a new year, and track the results from January to December.

Let’s Get Started

 

Who Came to See Me?

Traffic is the key to success online for any business that is producing clients or leads online or offline. The goal is to create as much of a presence online that it would be impossible to be found.

Below I cover the growth of the business online from a few of the survival tools I use to track growth.

Google Analytics

Since this month was the first month of marketing for the website then the traffic didn’t really reflect it. January was the new approach to marketing that I’m implementing, so it would take a little time to see growth.

CMG January 2016 Monthly Local SEO Marketing Report Google Analytics

I increased my users by 23.43% and even boosted up my page views over 10.67%. These numbers don’t jump off the page to you, bu they are increased number which is what counts at the end of the day.

Just think about you running a furniture store in your local city of Shreveport La. If you can increase your online presence just by those few numbers it could mean thousands of more dollars to your business.

Finally, what I’m more excited about is the -7.95 bounce rate. This is BIG time if you ask me. What I’m seeing is that people are coming over to the site, and staying on the page linking other pages.

What is this called “Relevant Content

Blue = January 2016
Orange = December 2015

CMG January 2016 Monthly Local SEO Marketing Report Google Analytics Blue and Orange

The last thing I wanted to show you is the two months side by side. You can see small but productive growth from the two.

At the very least 95% of the tab, January is leading the pack from last month. Like I said before it’s not world changing, but it is growth.

Google Webmaster

One of the tools I use to track keyword rankings is Google Webmaster. Can’t tell you how powerful this is when building your brand online. Knowing which keywords that are being shown in the search engine can mean wonders.

By knowing this information, you can see where most of your content are showing up at. So if you haven’t installed Google Webmaster then please think about doing it today.

If you take a look at the screenshot below you will see the number of keywords at this moment CMG is ranking for.

CMG January 2016 Monthly Local SEO Marketing Report keyword rankings

467 search terms are how people can find my content online. Some of this content are local marketing stuff while other pieces of contents are national.

The good thing about this is that if you’re looking to see what ranks good or bad, then you can start doing some local SEO to move it up the rankings.

Not only that the links to the site are moving up the charts also. 2,198 links are pointing to my site from varies places. Some of the links I created myself, but the majot=rty of them are natural links from people loving the website content.

CMG January 2016 Monthly Local SEO Marketing Report Google Webmaster backlinks

For local businesses if you want to rank your website then you need links. Not just any links but good quality backlinks. Here in the coming weeks, I will be writing about how to get those by doing creative marketing.

Build Local Marketing Content/Rankings

Some time ago I went to my website to create some content for my local market of Shreveport LA. What I wanted to do is create content around the services I offer like…

  • Local SEO
  • Webdesign
  • Marketing Agency

Just these three keywords along I can be domaining my local market for all the businesses that need these services. So I created the content, and now it’s time to take that content to the top of the search engine.

Below is a screen shot of the content keywords, rankings and link.

CMG January 2016 Monthly Local SEO Marketing Report Keywords for Bossier City Shreveport La

Here in the coming moneths, I will be focusing heavily on all of these keywords. You see if I’m going to be in the business of teaching local SEO marketing then I need to live by those words also.

No other better way of doing it is by building my own online presence right in front of you. The goal is to not only still provide epic-wow content but also show you the step by step strategies I’m using to build my presnsce.

Today just keep a close eye on the rankings as of today and compare where I’m at in 3, 4 or even 6 months down the road. Best believe I should have at least half of the content ranked in the top 10 on the first page.

CMG Total Stats

Lastly, I wanted to keep 100% track of the overall SEO performance of my site. Below you will see..

  • Domin Heath
  • URL Rating
  • Domain Ratings
  • Backlinks
  • Referring Domains
  • Organic Keywords

CMG January 2016 Monthly Local SEO Marketing Report Total Stats

Now I’m able to see month to month the growth of the site from authority to keyword rankings.

Most importantly are the “health” of the site which without that then your site will not show up in the search engines. From this day forward I will be able to see how much the site has grown by referring back to older local marketing reports.

Closing Remarks

These reports are not to show profits or me gaining clients. The goal is to show growth locally and nationally for my brand, and any given term.

Your brand locally can become the talk of the town if you can get the content in front of all local people. The key is to produce epic-wow content that anyone will be locally interested linking to.

Next you should stay active on social media spreading the love about that content to get more eyes on your brand. But wait, doing this is not easy at all so this is why I listed the pieces of content on my website I’m trying to rank for.

Now you will have a front row seat on how I’m looking to push each blog post to the top for the given keywords I’m targeting.

In the meantime, most of you good people can check out my 31 ways of local domination to get you started on the road to success.

Finally, I will like you to share your thoughts below on your views on this monthly report, and what you plan to do to increase your local marketing.

Join 2,387 other People:Businesses and Download Antonio’s 31 Tips to Dominating Your Local Market Guide - ALL FOR FREE

FitSmallBusiness.com Forgot About My Well Guarded Local Marketing Ideas

FitSmallBusiness.com Forgot About My Well Guarded

Just the other day I was doing a little browsing around online, and ran across one of the top small business websites online.

Yea that is FitSmallBusiness.com

They did a recent blog post titled “63 Local Marketing Ideas & Resources From The Pros

You know I read a lot of great comments from some very highly educated people from that list of 63.

4) Gabriel A. Mays, Founder & CEO, Just Add Content

Gabriel A. Mays, Founder & CEO, Just Add Content

9) Sean Dudayev, Director of Marketing, InsureChance Inc.

Sean Dudayev, Director of Marketing, InsureChance Inc

47) Ameet Khabra, Search Engine Optimization Specialist

Ameet Khabra, Search Engine Optimization Specialist

These are just a few of the dozen of highly intelligent comments from those who have lived it, and implemented them from day to day.

Even though I feel like they covered about 90% of the top local marketing ideas, I still feel like we could go a little deeper on the subject.

What Will You Learn Today?

  • How to get over the fear of video
  • Local Video Rankings Proof
  • Potential Results of Video Rankings
  • The Results

Here is a Video that walks through how I dominate the search engines with my company name, and exactly how I did it. Plus it comes with a free Bonus at the end of the video, so check it out.

My Local Marketing Ideas

When I saw this list, I almost fell out of my chair trying to see why I wasn’t contacted. You see, I understand because I realize everyone can’t be contacted online as an expert. There are tons of great minds in this “local seo marketing” field, so it’s always someone to turn to for answers.

So saying that, I wanted to go a little more deeper into some of the local marketing strategies that will give you the most results overtime.

One of the most under used local marketing ideas that I stress more than anything is the power of “Local Video Marketing

Are You Doing Video Marketing?

When I wrote the Ultimate Guide to Local Marketing a while back, I wanted to dedicate an entire chapter just to video marketing.

Why? The main reason is because video is something local businesses just totally over look.

They mostly just put a few ads in local paper, and cross their fingers hoping for the best results. Video is just not something people want to be part of because of a few reasons.

These are the main ones I get when I’m siting down with a potential client who is looking to dominate their local marketing.

I ask them..have you thought about video? Oh, oh no..I’m not good in front of the camera

or

  • I’m too shy
  • We don’t need video
  • Customers won’t watch
  • No good camera
  • ect..

Can’t believe how many times I’ve heard these words uttered out of business owners mouths. I’ve found out that the reason for this is not because they don’t think video could help them, but they just have no clue on the power of it and how to implement it.

Here I just want to list a few things you need to create a video on a minimum budget without breaking the bank.

  • iPhone or any reasonable smart phone
  • Good Bright area “outside or well lit room”
  • Short bullet points
  • The willpower

Before I get into the above elements into making videos quick, easy, and without expensive equipment, I first want to talk about the magnitude of creating local videos, and how it will force your brand to dominate locally.

Local Video Dominate “Proof”

One of the main reasons you want to create a video marketing campaign for your business is because you’re able to first tackle all forms of keywords related to your business.

Why?

People Google You..Duh

When someone Googles your name or company name, you better have something of value to share with them. If not, then other people will do that for you in the forms of bad comments, bad reviews and etc.

Videos that are optimized correctly with your information in the title, such as your company name, will nearly automatically rank highly (if your name is not related to another well known brand).

Now if you can make that video about your “company name,” and allow it to rank locally then you put yourself in the drivers seat of controlling your content. Yes, video is content, and people love to watch a video more than anything else.

Plus, not only that, a video stands out like a sore thumb in the search engines. Don’t believe me then Google my company name “Coleman Marketing Group,” and tell me what you see first.

Screen Shot 2015-10-01 at 10.17.00 PM

All I did was create some short videos from my awesome Mac computer, optimized the video titles, and bingo I was ranked for my name. It took a little time since my Youtube was “new”. Now think about this…what if I created a video around my local market to attract small business owners?

Titled

    • Shreveport Local Marketing Company
    • Small Business Marketing Agency in Shreveport
    • Shreveport Marketing Services
    • Get it? OK Got it

Join 2,387 other People:Businesses and Download Antonio’s 31 Tips to Dominating Your Local Market Guide - ALL FOR FREE

Potential Results

The overall reason to do video marketing in the first place is to get results that will produce calls, opt-ins and actions.

Andrew of Video Brewery talked a lot about the statistics part of video marketing, which is what we measure to see the effectiveness of our online marketing.

I’d like to share what happens when you create a video such as the titles I listed above.

My Results

Back in October of 2014 I decided to turn my thoughts of local domination into a reality. What I was trying to do was see If I could rank highly in the search engine for a few terms that related to my business model.

So what I did was, I wrote five blog posts and created five videos that also go with each one of them.

Here is the list of Videos/Content

Can you see it?

Well, if you can’t spot what I was trying to do, then let me explain it for a minute.

First I created titles that are eye catching in the first place to get good click through rates. If there are three listings right on top of each other, and one title is general, and the other one is ok, but the last have some catchy phrase to it…which one will you click?

Not only that, you should see that I mention the city + industry I was trying to target. You can say that with the catchy title on top of the city + industry, you will say that I’m hitting on all parts.

What I was able to do, and you can do it too, is that I optimized my blog posts, and each video with the same title. Smart huh.

This made it almost impossible for me not to rank at least in the top 20 without even doing a second of SEO.

Guess what? That’s what happened

Few Rankings for Proof

First for the keyword “bossier city web designers, which is the fifth listing at the top of this post. You will see that I’m ranked on the 2nd page for that keyword in the top position, and the video I created is half way down the page.

bossier city web designers local marketing ideas

Yea, I know pretty awesome right

Not really to me because I like the front page a lot better, since the first 5 listings get about 95% of all clicks. Even though that listing is not on the front page, it doesn’t mean that it’s a complete waste.

Think about this…if I never created that content, then it wouldn’t even be found anywhere, but since I did now I have a chance to be found by those who are looking for those services.

The overall reason for this is to get that video ranked so you can be seen compared to the other competition who are not even thinking about video marketing.

Amazing Results

To get the best video results explained by Shawn Forno from IdeaRocket, is to go out, and create something of amazement.

Not saying I created something of that stature, but I did focus on getting the attention of a small group of people who will be willing to search.

So I decided to go after the keyword “minden marketing companies” which just went with the content and video, I was able to rank on the front page in the position in a matter of days.

minden marketing companies local marketing ideas

The feeling you get when you see something you created being at the top of the search engine is like no other. Even after 10+ years of doing SEO/Local SEO Marketing, I still get excited to see top rankings.

You can achieve those types of easy rankings also only if you implement yourself.

When I wrote the “The Ultimate Guide to Local Marketing Domination” I added a chapter on local video marketing. Why, the simple fact that most local businesses just totally over look the internet especially video marketing.

This form of local marketing is more effective than any other form because videos stand out like a sore thumb. So make sure your business is filling up your local market within a lot of sore thumbs.

Injured finger with bandage

Wrapping this up I just wanted to add my well guarded local marketing ideas to the FitSmallBusiness collection of responses. There were a lot of great responses, but I felt like I needed to add my point of view for those who wanted some clear cut proof of rankings.

Finally, for those of you who love tools like myself, then here is a list of “Marketing Survival Tools” I “Antonio Coleman: can’t live without.

Comment Time: I would love to hear your point of view, and those who leave a comment will get something really special emailed to you to help you create awesome catchy titles. All for FREE

Building an Online Presence is NOT SEO – It’s Like Comparing Apples to Oranges

Building an Online Presence is NOT SEO – It's Like Comparing Apples to Oranges

One of the main reasons  that I’m writing this blog post is to show not only my own clients the difference in SEO and Building an Online Presence, but also to educate those others who may want to get updated on this topic.

SEO vs Building an Online Presence

Most people will tell you that both of these are the same no matter how you look at it. Well, sorry my friend, but this is like trying to compare Apples to Oranges.

What I want to explain today is the difference in the two so you as a business owner online or offline, will make the right choice for your success. First before you start thinking about which route you want to take, I would like to explain to you the incredible differences in the both.

OK,

I would like for you to think about this for a moment to get you in the mind set of understanding the two.

Lets say we’re a real estate company located in Shreveport La, and there are around a solid 30 competing real estate companies in the given city.

To break down the numbers even more, lets say only 20 of them have “WEBSITES.”

More random stats…

– 10 Have Facebook Business Pages

– 5 Have Twitter Accounts

– 6 Have Google Business Listings

– 3 Have a Yelp Page

– NONE are Blogging

– NONE Have Videos Ranked Online

Now, as you can see we are competing with these companies who do have somewhat of an online presence, but not enough for you to target SEO. You may be asking yourself since SEO is not the best route to go in this case, then possibly the building of the online presence is the best route to take..RIGHT

Correct…and here is why

What is SEO

I’m going to make this as simple as possible so that I don’t get anyone confused about this form of marketing. When you think about SEO, you have to think about the following…

  • Online Page Optimization
  • Offsite Optimization
  • Awesome Content “Link Bait Type”
  • Blogging Content “Epic-Wow”
  • Backlink/Links “Authority Links”
  • Social Media Presence

These factors have everything to do with SEO, and when you implement them together you get some form of rankings in the search engines.

Here is a infograph from 1st on the List 

Building an Online Presence is NOT SEO. What is SEO

The fact is that all of these moving parts are all about pushing your website up the rankings for any keyword you like.

For Example: Lets take the keyword “Shreveport Real Estate,” which gets around 1,600 monthly searches.

If you wanted to do SEO to get ranked on the front page of this keyword, you would have to first optimize your website/page/post to support that word.

Next, you will need to go out and get that content on as many highly targeted websites as possible. Now all links are not apples to apples. Some links such as forums, comments and low quality websites are not going to help you at all.

Reason being, is that the other websites that are on the front page for “Shreveport Real Estate” are connected to other highly authority websites, so to even be able to compete you will need to go after those links and others that have what we call link juice.

This is Too Time Consuming

Unless you have a lot of time on your hands or can hire someone or a company to do this for you, then I will say don’t even think about doing SEO.

Tough get highly quality links

You’re talking about months of hard work that may or may not work. So my recommendation is to stay clear of SEO unless you have the budget, and the time to really wait it out until the rankings start to move.

But I gotcha…here is a free SEO Practice Course that will walk you through the entire process of SEO for those who want to learn about this even more.

What is Building an Online Presence?

One of the main reasons I offer the building of an online presence to all of my clients is because of the range of rankings you can get.

You see with SEO it’s all about ranking your website for a targeted keyword, and waiting out the process to see what happens.

Online presence is more like getting thousands of people to promote your business for you. Meaning, instead of me standing on the corner selling T-Shirts, now I can have thousands of people selling my T-shirts just by me giving them my business model.

Check out this infograph by  Digital Information World

Building an Online Presence is NOT SEO – It's Like Comparing Apples to Oranges

Simple Example:

Walmart has thousands of stores around the world if you know it or not. If I wanted to put my business in-front of thousands of potential customers everyday, then I would fight to get my product in those stores.

The overall goal is to piggyback off their success so that I can make sales just that much easier. You see, Wal-Mart has authority in the world, so if I want to have a successful selling product, then I need to be part of that crowd.

Building your online presence is all about getting your business on as many platforms as you can that already have authority. The top three ways of doing this is by having your business located on as many high authority places such as..Youtube, Profiles and Citations.

Youtube videos rank very well in the search engine when trying to rank for local targeted keywords. So if I was a plumber in Shreveport La, then I would do a video centered around the keyword “Shreveport La, Plumbers.”

That video, just because it’s Youtube, it would rank at a good spot in the search engine. Why, the simple truth is that Google owns Youtube, and they focus a lot on their content to rank highly even the video.

Basically, just creating a video that is optimized will somewhat rank above the general websites if implemented correctly. If you can rank on the front page for that search term, then you will get a share of that traffic.

But wait there’s more…what if I say that you can create unlimited videos, profiles and citations that all will out rank most websites…what would you say?

Well, if I were you, this will be the route I would go because I don’t have to build backlinks.  Simply create the profile, citation or video which will automatically rank well.

Yes, it will take time

Just like SEO, building an online presence does take time also, which is what I explain to all my clients and potential clients.

It can take months also to see some form of growth in the search engine, but it’s a lot less stressful than trying to find websites to exchange links with.

Look, I’m not going to leave you hanging without giving you something that will not only explain this in details, but will also walk you through how to build your own online presence.

Take a look at my 31 tips for dominating your local market ,which also comes with a step by step guide to growing your business online.

Join 2,387 other People:Businesses and Download Antonio’s 31 Tips to Dominating Your Local Market Guide - ALL FOR FREE

Final Thought

SEO and the building of an online presence are two of the most powerful forms of local online marketing for small businesses. What I would like for you to do is choose what works best for you financially and overtime.

I hope that I explained the two in the best fashion possible, so now it’s your turn to go out and dominate your local marketing..but the question is which route will you go?

5 Tips on How to Market Your Dental Practice by Antonio Coleman

How to Market Your Dental Practice in Shreveport-Bossier City

How to Market Your Dental Practice by Antonio Coleman

One of the #1 things that most businesses struggle with, even people in the dental industry, is just how can I market, promote and advertise my business to the massive locally. I get tons of emails from people in every industry, but the one that I get the most is from dentists asking “How Can I market my dental practice” in whatever city they’re located in.

Today is a special day, not only for all of the dentist offices around the world, but also for those located in my local market which, is Shreveport-Bossier City. What I’m going to do is explain how you can actually promote your dental practice online to the massive, and pretty much double your business in a matter of months.

Now this form of marketing is something that a lot of dental owners know little about. Most of them only know about paying for advertising on the radio, TV or newspapers to get that local attention that they need to grow their business. Today, I just want to highlight a few things that you all can be doing today that will help your business grow massively, and most importantly, build your brand locally.

Promoting My Dental Practice

First, I would like to say that I’m a 15 year internet/online marketer who can say with confidence, that I have done it all online and offline when it comes to marketing. Worked with thousands of people over the year to help them grow their businesses.

I’m also one of the top writers on BiggerPockets, which is the #1 real estate website in the world. I’m not on there to talk about investing, I’m on there to spread the world about how to market their businesses which is the reason why I think thousands of people read my content.

To this day, I have tons of clients that  I do marekting for that are getting that local online exposure that they’re looking for without having to mortgage the house to do it. Today is not about them, but helping you get the most out of building your online presence so that you can see more overall growth.

Learn How to Dominate Your Local Marketing in Next 5 Min

Let’s get Started

Below I have a quick list of things that every business should have done or should be doing from day one if they want to compete locally. Just these alone, can grow your business 100% over time with the right marketing.

You Need a Website

If you don’t have a website in today’s times, you will most certainly struggle growing your dentist practice in Shreveport-Bossier City, or anywhere else in the world. None of the other things that I will be listing will do you any good if you don’t have the right platform in place to educate people about your services.

Throughout the years, I’ve built hundreds of websites for many clients. Most of them ask me before hand if they really need a website, when they can use things such as Facebook or Linked-in as their main pages.

What I explain to them is that you want to build a brand for your business, so in the dental industry you should also be thinking about having something you own, which is a domain name, and getting it in front of your targeted audience.

For this reason I would like to congratulate a few local dental offices here in my home town of Shreveport-Bossier City on setting up their websites. These are the few who knew that having a dental website was something that they needed to get the ball rolling on building their brand.

So, for those dental offices that don’t have a website, just think about incorporating this into your budget sometime this year. I really don’t want you to miss out on the thousands of people who go online every single month searching for local dental offices here in Shreveport-Bossier City, or even in your own city.

Video Marketing

One of the keys to success as a dental office, is to be able to connect with people through videos. People love, and I mean love, to visualize their experience coming into your office. Just this online video will get people on the phone making appointments, seeing how you do business, and how you treat your clients.

Video marketing is one of most used platforms that I see in the dental industry. Yes, you might get some detail websites that may have one video on their page, and from there you won’t see anymore. What you have to do as a practice is to make a conscious effort to produce at least one video per week that can be added to your website, Facebook and shared to those on your list.

When people see this kind of marketing, they’re instantly willing to share that video with other family members, and talk more about your practice. This is what we call “Viral Marketing,” where you setup the amazing platform which is the website and videos, and allow the people to spread the word.

This video marketing goes a lot deeper than this, because I haven’t even mentioned YouTube, which is a platform that I being dominating for years. This is something from a guy who’s created hundreds of videos, and gained thousands of clients from them over the years. So as a dental office, this is something that you can’t over look.

Blogging

Some industries think that blogging is for those people who have entertainment websites, or those people like me who talk all day and night about marketing. No one seems to understand that people are searching for what they need everyday online.

Being able to produce content that is centered around your local dental office can mean wonders. Believe it or not, people actually do search by stating a problem, or just simply asking a question.

For Example: Someone may do a search by typing this into Google.

  • “Toothache dentist offices in Shreveport-Bossier City”
  • “dentist offices in Shreveport-Bossier City”
  • “Shreveport Dentist Offices”

You see, people search the internet in a variety of ways, but at the same time they need a dentist. Blogging gives you the platform to write educational content that people are searching for. After they do a local Google search, then your material should pop up somewhere in the top results.

The On-Page SEO, titles, and keyword density will play a big part in whether or not your blogging material can rank highly or not. For this reason I stress to all of my clients to learn how to do keyword research the smart way.

Just know that if you do plan on creating a blog on your website, then a self hosted wordpress website is the way to go.

Social MediaDentist

I’m just dumb founded by those businesses, such as the dental practice industry, on how many of them don’t take advantage of social media. From the likes of Facebook, Twitter, Linked-in and Instagram, there are thousands of potential clients for your dental practice that are just waiting for you to get in front of them.

Social media allows those dentist offices of Shreveport-Bossier City, to market and advertise directly to their targeted market, all from one place.

This Issue..

Sad to say, just by having a Facebook page for your dentist office is not enough. I checked out a number of the local dentist websites that I listed above, and took a quick peep at their social media accounts. Now, some of them are somewhat doing it the right way, but the others from first glance, I see that they are not taking advantage of what’s given to them.

When there is no engagement on the page, and all I see are short posts about things that the potential clients don’t care about, then I start to wonder how can this dentist office change up their marketing?

The key to having a successful Facebook dentist page, and grow your clientale at the same time, is by offering things of value. First, that comes in the form of great content that is posted on your website, and shared on your social media platforms also.

Next, comes the posting tons of photos of happy clients inside your place of business. Plus, also asking those clients to like your page, and share photos of themselves and the content you posted. You can go a step further by asking your clients questions on your page where they can respond, and you can reply in return.

One of the most awesome things that you can do also, is give out coupons on your page. People can print them out directly from the page, and come in to redeem them. It could be just $5 or $10 off of your next teeth cleaning….just use your imagination.

Finally, you can take advantage of the advertising parts of Facebook. This is powerful because now you can spend a little money to place your dental practice in front of thousands for people.

Build Online Presence

The question is, who really needs to build an online presence? Well, the simple answer is that anyone who has targeted customers or clients who can find them online. I tell all of my clients to just Google their company name, and see what comes up.

Now, if your dental practice is like all of the others, you may see a few listings from a YellowPages listing, to maybe a manta.com, or just one of those listings that is automatically created. To be able to be found, you must be in the places people are searching to be seen.

The thing is that you must get your dental practice on hundreds of these websites to even have somewhat of an effect. What you need to do is take action. Once you can start marketing your business in the right fashion, is when you will see growth overall.

31 Local Marketing Tips

To help you get the ball rolling, I’ve put together my top 31 tips of how to dominate the local dental industry. No matter what other dental practices are in your city, you can become the leading practice by using these simple to follow guides.

Today, you will learn how to promote your dental practice to the masses locally without having to spend thousands of dollars on advertising. Hopefully, this blog post helps you start the journey of taking your dental practice to an all new level.

Want More Leads? Learn How to Do Local SEO Marketing Just Like This Young Kid

Want More Leads? Learn How to Do Local SEO Marketing Just Like This Young Kid

Questions that I get all of the time from business owners is how to get more leads? It’s something that all business owners are looking for to help grow their business into the success that they always dreamed of. People want to gain those leads, clients, and customers who are ready to do business with them.

The issue is that getting leads can be something of a daunting task if your budget is not up to par. It takes tons of money to start advertising on any sort of platform. Before knowing it, you could easily be spending thousands of dollars per month just to keep your name out there.

For you there is a better way of doing it, and something that most business owners will over look. Heck, not even over look, but out right not even consider it. Truth is that most companies are used to the average ways of advertising is by spending money to get in-front of people who maybe interested in their product or service.

Want More Leads?

Today I want to go over something that will help you grow your business overtime, and get the targeted leads you need to be successful. You see, most people never heard of the phrase “Local SEO Marketing.” This seems like some Dr.’s term that is hard to understand, but I’m going to clear it up for you today and how it can bring you those leads that you’re looking for.

Want More Leads? Learn How to Do Local SEO Marketing Just Like This Young Kid 1

What this phrase consists of is you getting your business online in front of potential people who want to buy or use your service. You see, no matter what industry you’re in, people are searching for what you have to offer online, so if you can place your business in front of them, then you can possibly turn that person into a customer or client.

For Example:

Let’s say that I have a real estate company located in Shreveport La. Now I did my research on this area, so I know for a fact that each month thousands of people are searching online to find real estate online. Now this is a wide range of people from buyers, sellers, wholesalers and ect…

So as a business owner, I’m still doing the traditional way of advertising by using newspapers, radio ads, just to name a few. These are still effective but expensive platforms, but they’re the only way to turn due to not knowing too much about my opportunities online.

With local seo marketing, the advantages that I have over any other form of marketing is that I can target my audience, and only serve them when they go searching online. Local seo marketing allows you to go after a keyword such as, “Shreveport Real Estate,” which I found out gets over 1,600 searches per month.

The key is to get my business in front of those people, so that I can grow my customer base without having to spend an arm and a leg on advertising.

Introducing Local SEO Marketing

If I tell you that there are 1,000 business listing places online where you can go on and just enter simple content such as:

  • Your Business Name
  • Address
  • Phone #
  • Company Description
  • Website
  • Hours
  • Photos
  • Video (optional)

Example of these sites are..Google Places, Manta.com, Yellowpages.com, Yelp.com just to name a few.

But what if you could get your business on 100, 300 or even 1,000 of these sites, where one completed listing will get placed in the search engines under your business name. Not only that, most of these sites allow you to enter some keywords that you want to be found by.

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The most awesome thing about search engines, such as Google, is that they seem to bring back the most accurate searches possible. By using keywords in your listing, you are able to be found by those keywords depending on the search competition. Now in this post, I’m not going to get into all of those levels of local seo marketing, but just know by having a fully filled out profile with the right keywords, you can see yourself ranking online for any of these 1,000 profiles.

When you do a Google search for something, Google will send you back tons of results. So if someone is looking for a donut shop in Little Rock, AR , then they will Google “Donut Shop Little Rock.” If you as a business owner did your job, you can be taking up some spots on that front page and get that business.

Thinks about this

Let’s say that we have three donut shops in this city that approximately 90% of the people go to. We are going to name them from 1 to 3, so that we can recognize them as I do this example:

  • Donut Shop 1
  • Donut Shop 2
  • Donut Shop 3

Now all three of these shops have what we call finger licking good donuts that are made fresh daily. The locations that they’re all in can be accessed easily from any direction in the city. These are what I call the primary donuts shops in the city, and they’re all fighting to get your business.

So you have to take a step back, and think about all of the ways that you can get more people into the shop. Yes you can continue to do the same things that all of the shops are doing, which is local advertising in the city paper, or just merely rely on the old school way of word of mouth.

If all of the shops from 1 to 3 do this, then which ones do you think will have the most success? Well history and research shows that all three will do very well due to the fact that they all are in the same boat going the same speed.

People stopping at one shop compared to the other one is just mere coincidence of which direction they are going in the city. Plus to take it a step further, neither one of these shops have websites, so they’re not even educating the customers about the business and all of the things that they have to offer. Just this alone is a killer to any business who doesn’t have a website.

Just know that without a website, you risk losing out on that extra 100k to a million dollars in your business every year. Reason for this, is because a website is one employee that works 365 days a year without a day off. So you use that platform to educate people about your services, offers, discounts and more so that they will keep coming back even through the slow times.

Besides that, the #1 important thing that you can do as a business owner is to go the local marketing route. I’m not talking about standing outside with a poster asking people to come in to get a free donut, “which is a good idea.” Our mission is to harness the power of the internet to get in front of the customer, and convince them to come give you a visit.

Doing It Big

Now let’s say that donut shop 1 owner wakes up one day, and talks to his staff about what can be done to get more people in the doors. He says that we have great service, good product, then we must take this to a new level.

One of his young employees, who is internet savvy, says that he has a great solution if you want to listen to it. This young employee starts to talk about something new, which is online local seo marketing. The owner looks around and asks what exactly is that, and how can it help us?

That evening the owner sits down with the kid who has been learning all about online local marketing from many places. Let’s say that he came across my free guide, which is the Ultimate Local Marketing Domination Guide, that I wrote some time ago. The kid starts to explain to the owner that if we follow these simple to do tasks, we should be able to help grow the donut shop over time.

The young man starts to show the owner the research that he had done before he got there, on the many people who are searching for donut shops in our city. They do the Google search, and finds out that not only doesn’t his shop comes up, but even the other 2 donut shops are no where to be listed. All that comes up on the front page where national brand profiles and business listings.

You see, the young employee found that over 1,000 people searched for donut shops in their city every single month, and what they found is just mere national brands. So the owner asks the biggest question of them all:

How Can I Get Business On that Front Page?Want More Leads? Learn How to Do Local SEO Marketing Just Like This Young Kid 3

The young man says that there are name brand services out there like “Me,” but this is something that you can do on your own if you have the time and effort to do. Plus, the kid tells the owner that it will take sometime to get your business online presence to the front page for the keyword that we want to tackle. He explains that from reading the content on CMG, he found out that it can take anywhere from 3, 6 or even 12 months to dominate the search engines.

The owner takes a big breath and asks him could he do this for them since he already has some form of knowledge on doing it, because he has read the ultimate guide of local marketing. The young man said that he doesn’t know, but if he really wants to keep this in-house, then he could work on this full time, 8 hrs a day for around $15 an hour.

The owner of the donut shop paused for a moment, and thought about those 1,000 people who were searching for donut shops in his city, and not being given accurate information. He knew that if he could just get around 50% of those people to see his business online, then there would be a good chance that they will come in and purchase something.

When you break down the numbers, if the owner can grab about 500 more customers per month at an average transaction of about $10 per visit, then he can see about an extra $5,000 or a whopping $60k more revenue each year by just taking advantage of building his online presence.

So the owner signed up, and the rest was history.

Over the next 12 months, the young man worked on building the donut shop’s #1 online presence by following the steps in my local marketing guide. He built the following online presence for his boss, that paid off big time.

He Created Over:

  • 1,000 Profiles
  • 50 Videos
  • 1578 Facebook Fans

The Results

First and foremost, I would like to say that when you see numbers like those above of 1,000 profiles, 50 videos, and over 1,578 Facebook Fans, you start to think about that’s a lot of work. You know as a business owner that’s doing something like that, it may not be in your schedule when trying to run your own business day to day.

The truth is that if you stick around me enough and absorb more of my content, you will see that I keep saying the same thing. This is the same thing that I say to all of my clients, and those who are looking to become clients of mine to allow us to take completely over their local marketing.

My Favorite Saying is…. 6 Months to a Year

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Even when I’m doing workshops working with other corporations around the world, I’m always preaching the 6 months to a year process. Why? The simple answer is that no matter what industry you’re in, always give yourself this length of time to accomplish your goals.

When it comes to local seo marketing and building an online presence, you must be patient and wait for success. It’s nothing like putting an ad in the local paper, of doing some direct mail that can have some form of impact starting today. Online marketing is another animal that takes a lot of time and effort, and those who stay the course are the ones who reap the benefits.

So when this young man started the online marketing for donut shop #1, he knew that it was going to be a long road. The guy has obviously read tons of my content, which states that this is not a 100 meter dash, it’s a marathon that must be ran at an even pace.

Fast Forward 365 DaysWant More Leads? Learn How to Do Local SEO Marketing Just Like This Young Kid 5

First I want to start with the 1,000 local business listing profiles that the young man created. Once again, you may think that this is a big number of profiles, but it’s really not. With our clients, we can create up to 3,194 local online places to put their business on if they want to stay the course that long.

I’m thinking that he only created about 5 profiles a day from Monday thru Friday, which gave him around 25 per week and 100 per month. If you multiply that by 12 months, you get 1,200 profiles that could’ve easily been created with no effort at all.

What happens from the result of this, is that the donut shop listing started to dominate the local market online. You see the other two donut shops were still doing the same old marketing of spending tons of money on advertising. Even though all of these profiles were setup to target around the company name, the young man followed my advice of using the right keywords in the tags ad description.

When you do this it forces the search engines to bring back results also that have words on the page that’s centered around targeted local keywords. Now since there are thousands of profiles online of this donut shop, the search engine started to begin to recognize them as an authority company, so they ranked their profiles very highly in the search engine.

This is what happens when you start to build an online presence, is that you start to move further away from the local competition due to the fact that they’re not doing anything but sitting there. Now this donut shop is not only showing up for their targeted keyword, but also getting lots of searches for those long tail keywords that most people type into the search engines.

Side Note: One thing that they missed out on, is not having a website, because the search engines would have rewarded their site with overall top rankings if they had one. So for those of you out there with no website, just think about getting something setup online just to have a place for your customers/clients to come to.

So by having over 1,000 profiles online, and ranked for thousands of keyword phrases, the donut shop now is getting tons of more customers throughout the week. Business is up, new people are coming into the donut shop, and the owner is extremely happy to see his business starting to make that turn for better.

Video and Facebook

Now I’m not going to get too much into this side of marketing, because I would like to cover it in more detail later. But I will say that the young man wanted to take things a little further by doing about two simple videos of the guests, staff and any event that they were having.

He posted these simple and short videos online, and made sure to use their targeted keywords in the title, tags and description. What happens also overtime, is that these videos started to show up in the search engines. Just know that the other 2 donut shops are just sitting on their hands doing nothing while donut shop #1 is creating an online presence with many forms of marketing.

These videos ranked really well even though they didn’t have an SEO performed on them. Some of the videos needed SEO really bad, because they were just sitting around page 1 at the bottom, or on page 2 or 3 just needing a little boost to get them to the top of the search engine. This is where all of the clicks come from.

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But overall, these videos were ranking in the search engines such as Google, and started to even out rank some of the profiles naturally. The video in a search engine can standout like a swollen thumb, so people will click and watch, which we hope turns into them clicking on our website in the description.

All of this online presence working together brought tons of more new faces into donut shop #1. What resulted in 1,578 Facebook Fans from people coming to the shop, joining their Facebook fan page. This page was setup also by the young man to capture those who wanted special offers, like discounts and coupons that they could download and come in to redeem.

This exploded their Facebook “likes” which resulted in even more foot traffic and revenue. All of this from building an online presence at a steady, but consistent pace.

What you need to realize if you really want to grow your business, is you must first start with the online presence, and implement other forms of marketing to put everything in super drive. Donut shop #1 took an approach that about 98% of the businesses don’t take, so their efforts paid off over the local competition. Now it’s time for you to think about the route that you want to go for your business, by getting some form of local presence so that you can become the dominate force in the community.