Top 15 Real Estate Marketing/Investing Articles 1/13/16

Posted on January 13, 2016March 9, 2019 by Antonio Coleman

Today I’m looking to share some awesome real estate content from around the web today. The key to success in the industry of real estate is to continue to educate yourself. Knowledge is power so to get that education we all must seek out excellent content.

Today I want to share with you the top 15 real estate marketing/investing articles I’ve online. Like I cover in my real estate marketing guide is that you must find the strategies that work, implement them to the masses.

The following pieces cover a broad area of topics I think my readers and those who come across this content online will enjoy reader, and most importantly will find valuable.

Finally, after finish reading these articles, I will love for you guys to maybe share them if you find them of value. Plus leaving a comment on their page will be even better to give you opinion of the topic they’re covering.

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Let’s Get Started

Episode 16: How to Succeed at Flipping Houses in 2016

Danny is explaining the new direction for the Flipping Junkie Podcast in this episode. We are moving to a format where each episode flows from the previous one. The first episodes will cover mindset and then move into building your team, funding, analyzing deals, finding deals, negotiating, working with contractors, determine repair costs etc.

We are moving to a format where each episode flows from the previous one. The first episodes will cover mindset and then move into building your team, funding, analyzing deals, finding deals, negotiating, working with contractors, determine repair costs etc.

Investment Tips And Tricks Anyone Can Use

There could be a little debate when it comes to people making a lot of money over the years when it comes to real estate creating many millionaires in recent decades. This article was meant for people who want some advice getting started in real estate investing.

Why you need real estate marketing

That’s right, you need real estate marketing. A bold statement, but one that holds a lot of merit. I dare say that if you claim not to believe in marketing, it’s because you do not understand marketing.

For Sale By Owner For San Antonio Sellers

As real estate agents, we all know someone who has decided to go it alone and sell their home themselves. For sale by owner (or FSBO, pronounced fis-bo, as it is often called in the industry) is an often contentious topic amongst those in the real estate industry, so we thought we’d take a little bit of time on the blog to talk about it.

The Real Estate Investor’s Social Media Plan – Instagram Edition

Welcome to part six of our seven-part series about using social media to take your real estate investment business to the next level.

We are covering how to use LinkedIn, Facebook, Twitter, Instagram, Pinterest, various social media management tools, and posting calendars in your marketing campaign.

10 signs a real estate career is for you

Whether you’re in a career slump and looking to make a change, graduating from school and deciding what career path is best for you or simply thinking about the reasons you love your real estate career, the start of a new year is the perfect time to reflect.

Snazz Up Your Real Estate Biz With Snapchat

You’ve probably heard about Snapchat. It’s the popular mobile app that allows you to send videos and pictures, both of which will self-destruct after a few seconds of a person viewing them.

Snapchat is also a fun messaging app. You can take a photo or a video with it, then add a caption or doodle or lens graphic over the top, and send it to a friend. Alternatively, you can add it to your “story”, a 24-hour collection of your photos and videos, which you broadcast with the world or just your followers.

How to Evaluate a Multi-Family Home vs. a Single Family Home

Investors in single-family properties, at some point, wonder about multi-family properties. From a management point of view, after all, you have one to four homes instead of just one on a single piece of ground.

First-time investors might have the same questions for the same reasons. The issue becomes, then in regards to real estate investment property: How to evaluate a multi-family home vs. a single family home?

Real estate purchase without property visit happening more

Jessica Edwards is known for her innovative use of technology and video in real estate and cutting-edge marketing tactics.

Selling Your Commercial Property May Not Be As Difficult As You Once Considered It To Be

When selecting a broker, ask about their experience specifically in the commercial real estate market. Make certain that they have experience and expertise in the area of your curiosity or it could be an endeavor wasted. You need to get into a type of exclusive agreement that is exclusive.

Agent invests $25,000 in marketing video

Paul Pfeiffer of Melbourne Deluxe Real Estate told REB that the marketing video cost $25,000 to make, but that he wanted to try something different to reach a broader audience.

Aaron Norris of The Norris Group Joins Bruce Norris on the Real Estate Radio Show #468

Bruce Norris is joined this week by his son Aaron Norris. Aaron is the vice president of the Norris Group, in charge of marketing and creating award-winning products.

JF498: How He Raises $$$ and Engineers Transactions

Our Best Ever guest puts together deals in Canada, and he is a pro at raising money! He attended a few seminars by Don R. Campbell and eventually found his niche. He is especially passionate about crunching numbers and showing everyone how they going to win in the deal. Hear why he is not a fan of rehabbing and what he does instead!

The Platform You Should be Using In Real Estate Marketing: Instagram

Marketing trends are constantly changing based on when and how target audiences are interacting with businesses. Social media marketing has quickly become a popular and effective way to reach new customers in several industries, and Real Estate is no exception.

10 Ways To Improve Your Real Estate Website’s Ranking On Google

How can real estate investors, agents, and businesses get their websites to rank better on Google this year?

Almost 100% of home searches start online. Any real estate professional or business serious about winning customers this year knows that they need to do well at showing up on the top of Google searches. Having said that, what can real estate professionals do to help their websites rank better in Google search results?

The Conclusion

Don’t forget I put together a list just like this every week to bring you guys the best of the best I find around the web. I do this so you guys don’t have to be running around looking for content online.

What I share here is usually the best of the best on top of make I write additionally. That additional content you can get is a free 52-week real estate marketing newsletter course.

Yep it’s FREE

My goal is to help you succeed in real estate, and the only way I can do that is by providing something for you that will walk you through all the ways of marketing your real estate business from A to Z.

Before leaving if you can take a moment to leave a comment, share the page and my even introduce yourself then It will make my day.

Antonio Coleman “Signing Off”

Special Gift: 50+ Comments, Hundreds of Visitors by Being Featured on BiggerPockets Newsletter

Posted on April 3, 2015April 20, 2018 by Antonio Coleman

Over a week ago, I wrote a blog post on BiggerPockets titled “How to Get a 40%+ Response Rate on Your Next Direct Mail Campaign.”

That post was created to educate the real estate community on how to get a higher response rate through direct mail. You see direct mail is maybe the top 2 or 3 ways most investors go about marketing their business.

Note: I have a special gift for all of my newsletter subscribers

So when people are spending tons of dollars on direct mail, then they’re more willing to learn how to capitalize on their investment. Overall, the post was centered around the strategies of how I would tackle my direct mail campaign in a more effective way.

36 Hours Later

First, I would like to say that BiggerPockets is one of the top REI websites in the world. Thousands of members read the content, guides and listen to their Podcast. The platform that they have are all centered around those who want to get more out of their real estate business.

Now, after about a day or so of that post going live on their website, I got an email from BP, which they send this to everyone who signs up, and want to receive their daily content.

The thing about their newsletter is that it only comes out about once a week, and usually it’s in the middle of the week. This newsletter highlights the weeks top content on their site, which is ranked accordingly to whatever terms they have.

I think that a lot of content that is featured in their newsletter is content that gets a lot of so-called activity.

Here is a screenshot of that email.

From here you can see that they titled the newsletter somewhat after the title that I gave my blog post, which I posted on their blog. This newsletter quickly goes out to thousands of REI people who will love to read content such as mine.

This means that I’m able to get my knowledge out to at least 100k people, all from my efforts of writing epic-wow educational content.

Don’t think educational epic-wow content is essential for any website, then take a look at this blog post that I titled “Two Investors Talk About If They Had to Start Over From Scratch.” Which received over 2,613 shares on stumble upon.

People love high content that teaches them how to do something efficiently, and without spending tons on advertising.

Next, another great thing that they did was that they featured the blog post at the top of the page to get even more targeted exposure. Yea you can see my beautiful looking face there smiling from ear to ear knowing that I just put my content in front of tons of people who can benefit from it.

That blog post has been viewed thousands of times and has gotten over 58 blog comments from those who just loved the content. This leads me to my special gift.

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Special Gift

If you know me, then you will understand that I’m one of those people who love to give back. No matter what it is, I’m always looking to reward people for their hard work and determination.

What I want to do is highlight those 239 people who are subscribed to my 52-week real estate marketing newsletter course. Those of you who are on the first week or even in the middle around the 26^th week, I would love to say thanks so much for sticking around for something I work hard on just for you guys.

So just for you being part of this course, I would love to list all of you on the front page of my 52-week real estate marketing newsletter course page. That page gets around 500 unique visitors each month as of today.

Yes, I would like to have all of you listed on that page with the following info is available:

Website Link
Facebook Profile Link
BiggerPockets Profile Link

All you have to do is leave a comment below, which only needs to be about 3 to 4 sentences of your views of my free real estate marketing newsletter course. People love it, and if you don’t believe me, then check out what others are saying about it online.

Once you post your comment below along with the links that I asked for above. If you have those links, then I will take that info, and add it to my page here.

From here, hundreds of people every single month will be able to read your views of the free course, and most importantly be able to connect with you through your various links.

How Awesome is That?

The Goal

All I want to do is give back something of value to you all who have been part of this newsletter. I want to be able to showcase you all on one page for the world to see and be able to promote your business as well as FREE.

The only thing that I ask is that you post a comment below today, or within the next 48hrs, since after this time, I will turn off the comment section to the page where you might miss out on an excellent opportunity to promote your business for free.

Finally, I would like to ask for one BIG Favor, which is, can you help me share this page. After you post your comment, can you please share it on your networks? I have many buttons here to the left side of the page for your convenience.

All I ask is for you to click a few share buttons to notify your followers of your comment.

P.S. Just wait for what I have in store for you guys a little later this month on how to implement direct mail the most effective way for even higher response rates.

Stay Tuned

Two Investors Talk About If They Had to Start Over From Scratch

Posted on February 10, 2015April 20, 2018 by Antonio Coleman

One of the most asked questions that I get as a person who got into real estate a long time ago is what you would do differently? Now over 10+ years later, I’m able to look back and see where it all went right, and where it went wrong.

One of the elements that I talk about a lot when it comes to real estate these days is the marketing side of it. I do most of my talking over on BiggerPockets.com, where I had the pleasure to interview two awesome members of BP.

Engelo and Mark took a moment to write about what they would have done differently if they had to start over from scratch. People are usually able to sit back and look back on the things that they would’ve done differently if they could get into that time machine.

Do Me a Favor – Please take a moment and run over to these guys websites, and social media accounts to see what all they have achieved.

Here Goes..

Engelo Rumora – engelorumora.com twitter

If I could turn back time and start from scratch, I would be more PATIENT. I encourage everyone that is just starting their journey, or that already owns investment properties, to be more patient and wait for the “right” deal to come along.

The numbers in this particular deal need to complement other properties in your portfolio, with the end goal of reaching your monthly cashflow requirements as soon as possible. Unless you have a crystal ball… DO NOT include predictions of capital growth when calculating your return on investment. “Hoping” a property will appreciate in value is not a strategy, and if appreciation does occur, it should just be considered as a bonus.

By staying active via forums, phone, email, attending seminars, expo’s, and networking on all social media platforms– I can comfortably say that over the years you will come across at least 3-4 deals requiring a $50,000 investment, which can in return earn you between a $25,000-$50,000 profit if buying and selling, or an equity gain of the same amount if buying and holding.

As the saying goes “Patience is a VIRTUE.”

Mark Ferguson – investfourmore.com twitter

If I had to start over again, I would focus on investing in rental properties at a much younger age. I was a real estate agent at 22, and I flipped houses with my father at 22, but I didn’t buy a rental property until I was 31. At 35 I own 11 rentals and my goal is to buy 100 by 2023.

It is so much easier to buy rentals when you are young with no responsibilities, and more flexibility to move around and take advantage of low down payment owner occupied loans.

Mark Ferguson, Mark owns 11 rentals, flips 10-15 homes a year, has a real estate team that sold over 200 houses in 2013, and writes investfourmore.com, a real estate blog that chronicles his investing.

Closing Remarks

I know that all of you are looking for that golden ticket to get your real estate business going, just as these guys have done. One thing that you have to realize is that you should always stay patient. This is something that I try to stress to the REI members of my free 52-week real estate marketing course.

You have to stay patient, consistent and motivated in this line of work. There are ups and downs all of the time from having tons of leads coming, to wondering why your phone or website isn’t converting into visitors opting in.

Whatever the reasons are, it all comes down to knowing your goals and going after them like no other. You have to be willing to work harder, smarter and more creatively than the other local investors if you want to see some form of results.

Hope my friends Engelo and Mark helped motivate you to keep the path, knowing that there is a pot of gold at the end of the rainbow.

Spread the word…

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CMG Review: Brandon Turner – The Book on Investing in Real Estate with No (and Low) Money Down

Posted on January 17, 2015April 20, 2018 by Antonio Coleman

When it comes to real estate, there could be thousands of people who can help you absorb financial gain behind it. You can do any search online for real estate investors in your city, and ask them for one on one help.

These people may want to give you some advice, but chances are they won’t due to you being the so-called competition. So from there, you have to make some choices when you want to learn this real estate game. You can buckle down and do a lot of Google searches to find useful information, which if you don’t know what you’re looking for, then you may miss important steps.

You can even go to YouTube and start watching hours of videos hoping to get the education that you need to learn how to buy real estate with little to no money down. This is the route that a lot of people take when starting out, and what’s sad about it is that they’re even more confused than when they started.

The Advance Guide of Marketing Your Real Estate Website Offline by Antonio Coleman Yea, Buy a Course

What most people do at the end of the day is to go out and buy a real estate course. Now, this could be in the form of videos, ebooks, or something from one of those expensive seminars.

This is the route that most people will go, and the route that I went back in the early 2000’s when I was looking to get into real estate. I started with Carlton Sheets‘ course back then, which was good for that time. I went on to buy many more books that I learned a little from each of them to become what I am today.

I say all of this for one reason only, that is to let you know that I’ve seen, read and heard it all when it comes to real estate courses and books. Today there are so many people trying to make a buck on the next big real estate course. Most of them are just rewriting ideas from old school content that you can find just by doing a Google search.

But today I’m doing a short review on something that caught my eye. I would like to introduce you to Brandon Turner, and his newly released fresh off the press real estate investing book titled..

The Book on Investing in Real Estate with No (and Low) Money Down

You see Brandon is the VP of Growth and Communications here at BiggerPockets.com, which is in my case, the #1 real estate investing website in the world. I had the pleasure to meet Brandon through email a few months ago.

I approached him about writing for their website to share my knowledge of real estate marketing. The BiggerPockets community is filled with so many smart people who are involved in real estate.

But I wanted to come and write about a topic that a lot of people want to know about, that is the marketing side of real estate. So Brandon gave me that opportunity to write for the site, and that will be deeply appreciated until the end of time.

What I have to say about Brandon that he is a well-known guy in the world of real estate. The knowledge that he brings to BP, along with the founder Joshua Dorkinc, is something of amazement. These guys created a plate full on BP for all people who are interested in starting a real estate investing business.

They give away so much free information that I couldn’t imagine learning from any other real estate website. So when I found out that Brandon was releasing a fully loaded real estate investing book, I was inspired to read it.

So basically, I got my hand on a copy of the book which comes with the following:

Physical Book
Digital Book in PDF
Audio Mp3s
and too many bonuses to name

Remember that I’ve seen almost every real estate investing book in the world, from no money down to learning how to buy houses with lease options. So I went in with an open mind about the book to see how it’s different from the thousands of other books on the shelf.

It didn’t take too long for me to realize that this may be one of the best real estate investing books ever to hit the market. Over 200 pages of incredible content that will walk you through the exact ways to go about becoming the #1 real estate investor in your city.

How To Guide: Real Estate Marketing That Works in Every State, City or Town

I don’t usually get excited about real estate books since I’ve read so many of them over the years, but this one is pretty much the most in-depth one that I’ve read in years. My recommendation of this book is that it’s a must to have in your collection, and not only that, it will put your real estate business into overdrive.

I can’t stress enough how excellent this book is, so if you think real estate investing is something that you want in your life, then I say start with this book. It’s hard to get me on board with anything, but this is a winner so take a moment and see what’s inside the book for yourself.

Let me know what you think about it because I love it.

The Advance Guide of Marketing Your Real Estate Website Offline by Antonio Coleman

Posted on November 2, 2014June 2, 2016 by Antonio Coleman