Welcome to January 2016 monthly local marketing report. These are well in detail reports that allow me to keep track of the online presence of my business.
Not only I do these reports for me, but I also create them for you guys as well. Understanding the process I take to grow my business will help you take action on your own.
January was the start of a new year which is the beginning of all beginnings. This is where you’re able start off fresh for a new year, and track the results from January to December.
Let’s Get Started
Who Came to See Me?
Traffic is the key to success online for any business that is producing clients or leads online or offline. The goal is to create as much of a presence online that it would be impossible to be found.
Below I cover the growth of the business online from a few of the survival tools I use to track growth.
Since this month was the first month of marketing for the website then the traffic didn’t really reflect it. January was the new approach to marketing that I’m implementing, so it would take a little time to see growth.
I increased my users by 23.43% and even boosted up my page views over 10.67%. These numbers don’t jump off the page to you, bu they are increased number which is what counts at the end of the day.
Just think about you running a furniture store in your local city of Shreveport La. If you can increase your online presence just by those few numbers it could mean thousands of more dollars to your business.
Finally, what I’m more excited about is the -7.95 bounce rate. This is BIG time if you ask me. What I’m seeing is that people are coming over to the site, and staying on the page linking other pages.
What is this called “Relevant Content”
Blue = January 2016
Orange = December 2015
The last thing I wanted to show you is the two months side by side. You can see small but productive growth from the two.
At the very least 95% of the tab, January is leading the pack from last month. Like I said before it’s not world changing, but it is growth.
One of the tools I use to track keyword rankings is Google Webmaster. Can’t tell you how powerful this is when building your brand online. Knowing which keywords that are being shown in the search engine can mean wonders.
By knowing this information, you can see where most of your content are showing up at. So if you haven’t installed Google Webmaster then please think about doing it today.
If you take a look at the screenshot below you will see the number of keywords at this moment CMG is ranking for.
467 search terms are how people can find my content online. Some of this content are local marketing stuff while other pieces of contents are national.
The good thing about this is that if you’re looking to see what ranks good or bad, then you can start doing some local SEO to move it up the rankings.
Not only that the links to the site are moving up the charts also. 2,198 links are pointing to my site from varies places. Some of the links I created myself, but the majot=rty of them are natural links from people loving the website content.
For local businesses if you want to rank your website then you need links. Not just any links but good quality backlinks. Here in the coming weeks, I will be writing about how to get those by doing creative marketing.
Build Local Marketing Content/Rankings
Some time ago I went to my website to create some content for my local market of Shreveport LA. What I wanted to do is create content around the services I offer like…
- Local SEO
- Marketing Agency
Just these three keywords along I can be domaining my local market for all the businesses that need these services. So I created the content, and now it’s time to take that content to the top of the search engine.
Below is a screen shot of the content keywords, rankings and link.
Here in the coming moneths, I will be focusing heavily on all of these keywords. You see if I’m going to be in the business of teaching local SEO marketing then I need to live by those words also.
No other better way of doing it is by building my own online presence right in front of you. The goal is to not only still provide epic-wow content but also show you the step by step strategies I’m using to build my presnsce.
Today just keep a close eye on the rankings as of today and compare where I’m at in 3, 4 or even 6 months down the road. Best believe I should have at least half of the content ranked in the top 10 on the first page.
CMG Total Stats
Lastly, I wanted to keep 100% track of the overall SEO performance of my site. Below you will see..
- Domin Heath
- URL Rating
- Domain Ratings
- Referring Domains
- Organic Keywords
Now I’m able to see month to month the growth of the site from authority to keyword rankings.
Most importantly are the “health” of the site which without that then your site will not show up in the search engines. From this day forward I will be able to see how much the site has grown by referring back to older local marketing reports.
These reports are not to show profits or me gaining clients. The goal is to show growth locally and nationally for my brand, and any given term.
Your brand locally can become the talk of the town if you can get the content in front of all local people. The key is to produce epic-wow content that anyone will be locally interested linking to.
Next you should stay active on social media spreading the love about that content to get more eyes on your brand. But wait, doing this is not easy at all so this is why I listed the pieces of content on my website I’m trying to rank for.
Now you will have a front row seat on how I’m looking to push each blog post to the top for the given keywords I’m targeting.
In the meantime, most of you good people can check out my 31 ways of local domination to get you started on the road to success.
Finally, I will like you to share your thoughts below on your views on this monthly report, and what you plan to do to increase your local marketing.