Professional Website Development Services by Coleman Marketing Group (CMG)
Need a Website
So what exactly will a website do? It tells the world you exist and will help expand your customer base. Plus it will extend the reach of your advertising and promotions. A well designed website will enhance your credibility as a professionally run business and it helps you engage with customers.
In today’s competitive climate, engaging with the customer and gathering information about your customer’s likes and dislikes is perhaps the most important aspect. Need a Website
Backup Your Website
If you have a website and you have never thought of backing it up, you are in a worse situation than the one with mere data on a computer. Just think about being in a situation when your host server gets crashed, what will you do without a backup? Completely nothing! You lose the site and the business.
As an online marketer, never think that your hosting company will backup your website for you. Many web hosts do not take the responsibility of backing up your files. Backup Your Website
SEO (Web Optimization) is working with your website and online marketing to make sure you have the best results from search engine searches. Knowing what terms people type in when they search for a product/ service helps you decide what words to use on your website. If you offer any type services, a quick search for SEO Words will tell you that you shouldn’t use any random keyword’ as a primary keyword as most people search for the specific/ targeted word not random.
If someone searches for something specific, you want to make sure your web site comes up in the results. The more you do with SEO, the higher your site will come up in search results. SEO
Online Reputation Protection
Online reputation is vital for businesses and professionals, such as physicians, insurance agents and consultants. This is why a majority of people today surf on the web searching for a company, product or a service. Unfortunately, many business owners and professionals do not consider their online reputation to be important, thus resulting in lost business for them after having a few bad reviews online.
Since we live in the age of information and online social networking, like Facebook, Twitter and Yelp, it’s more important for businesses and professionals to protect their online reputation. Online Reputation Protection
In-House SEO Consulting
While this self-starting attitude to search engine optimization is commendable – it is also a touch misguided. The complexity of search marketing and the ever-changing results page rules mean that marketing through the channel needs to be kept fresh and up-to-date. With the luxury of a full-time, fully-trained internal SEO team this isn’t a problem. But most firms can’t afford this luxury. Which is where dedicated SEO consultancy come in? In-House SEO Consulting
Email marketing is a valuable tool for every small business owner because it is low cost, allows for highly targeted and engaging messages and can be tracked to monitor success.
Research indicates that email marketing continues to have a high ROI compared to direct mail because you can proactively reach a large number of people for a relatively small investment. The low start up costs allow small business owners to launch a program without having to come up with a big investment for production, materials or postage. It is also an inexpensive way to try a new marketing tactic. Email Marketing
Free Website Report
Free SEO analysis of the web helps track the trouble in the existing SEO pattern applied. It also enables to discard things that are no longer useful. During free SEO analysis, keyword density, keyword type, keyword location, link type, link location and availability are checked. Since both of these are dynamic entities that keep on changing over time, they need regular replacement and check. Free Website Report
Google Places Setup
With over 85% of people using the internet to find local products and services, and over 80% of those using Google, it is absolutely essential that every business has an online presence. If your business can’t be found in the search engines, it is simply invisible to these prospective clients. Add to that the fact that by the end of 2014 it is expected that over 70% of mobile phone users will own a smartphone and it is becoming more important by the day that your business is visible in the local online search results. Google Places Setup
Free Marketing Consultation
You can no longer put a website up and expect the traffic to just come to you naturally anymore. It takes an expert that knows how to use the tools of SEO, Article creation and management, Blog management, Video production and submission, E-mail Campaign management as well as using mobile tools for creating websites optimized for viewing on mobile devices and smartphones.
An Online Marketing Consultant will understand how all of these pieces fit together to create a complete online marketing system that will produce results for your small business. They will take the time to understand your particular business and put together a custom designed proposal for maximizing your online response. Free Marketing Consultation