Not having enough money is the number reason that most businesses fail in todays economy. The lack of funds to put into your marketing, will hinder you from reaching the top of the mountain. If you’re seeking the help of a Shreveport marketing agency, then you must do so thinking about the budget you will have to spend.
Some companies don’t have $2k a month to spend on radio, TV, newspapers, magazines and billboards to grow their businesses every month. This is a big expense for any size company in the Shreveport-Bossier City area. You must do a little homework on the Shreveport-Bossier City marketing agencies to see which ones can:
A. Help grow my business massively locally
B. Help brand me online and offline
C. Help manage all my marketing
D. Help create marketing and promotional material
C. Simply save me from going out of business
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I can’t tell you how many businesses I’ve seen over the years, from Monroe, La all the way down I-20 to Shreveport, close their doors because of the lack of choosing the right marketing agency. These companies will go out and choose any one to take over their business without a marketing plan in place.
Shreveport Marketing Agencies Facts
Here in the Shreveport-Bossier City area, businesses get very confused on the differences in advertising and marketing. Well, I’m here to help explain to you the differences, and the reasons why I hate the word “Advertising.”
Advertising is when you spend money to get some form of exposure in your local market or nationwide. This can be TV, Radio, Newspaper and any other form of spending that you would have to continue to pay if you want to see results. Notice that I said continue to pay, because when it comes to advertising, you will have to keep paying if you want to:
A. Keep running that ad on the radio
B. Keep that full page ad on the second page of the newspaper
C. Keep that big billboard ad on the side of that highway
Local businesses in the Shreveport-Bossier City area go and seek out marketing companies like this locally to set these things up for them. What they don’t tell you is how much targeted exposure you will be getting from all of this form of advertising.
Why is that? Advertising numbers can’t be measured, because most of the time the money that you are spending is just going towards something of wishful faith. We are hoping that someone sees or hears our message, and hopefully takes advantage of our products or services.
Advertising is a fools game that I don’t like to play with my clients. I love to tell them what our numbers are, and the potential outcome. This leads me to something that I love more than anything in the world, which is “Marketing.”
Marketing to Leads, Customers and Clients
Local marketing is the #1 key to success for any business in any market, no matter the niche. The sad thing about it is that there are no marketing companies in the Shreveport-Bossier City area that focus on building you an online presence.
Mostly all of the advertising places will try to force you to use old outdated strategies that just don’t convert to more clients. They want you to continue to spending tons and tons of money on things that are not targeted at all.
Today, consider yourself very lucky if you live in or near the Shreveport-Bossier City area. The reason that I say that is because I see myself as one of the old pioneers of marketing, starting from way back in the day. I learned how to market from years of studying to implement tons of marketing tactics online, and offline strategies to grow my business.
For over 15 years now, I’ve been on the grind to help businesses such as yours to help turn your hard earned dollars into unlimited amounts of leads. Now you might be asking how in the world can I as a business owner use the funds that I have now to help grow my business, versus using the advertising method?
What I tell all of my clients across the world, is that you must have a website if you even want to remotely compete against the local competitors. Once that is setup, which is an easy process, now comes to knowing the numbers of potential clients and customers out there who maybe interested in my services.
This is where my form of marketing is 100x better than the advertising money you will be spending. What I do is that I make sure my clients is found online by thousands of people in their local market who are searching for their services.
For Example: If I have a client in Shreveport, La and they own a real estate company, then it’s my job to make sure that they are found.
Here are some numbers..
Did you know that over 1,600 potential buyers and sellers search for “Shreveport Real Estate” each and every month in the search engines.
So what we do is go online and build that client an online presence, where they will be found in hundreds of places online. We do this in two fashions:
1. Local Marketing Strategies
2. SEO
Both of these working together will allow my clients to dominate their industry, and having potential clients calling them to do business. Plus, all of this is called targeted leads looking for what they have to offer.
Now this is just the tip of the iceberg when it comes to the things that I do for my clients. We are all about knowing the numbers, and getting our clients in front of those leads.
Plus, did I tell you that local marketing is about half the cost of advertising? Yea, it’s true, so this is something that I think all businesses in the Shreveport-Bossier should take advantage of before the local competition starts using it.
Advertising companies just take your money, and spend it on crazy promotional type things where they don’t even have a clue of the results. Marketing is just another animal that most businesses in Shreveport-Bossier City are not utilizing in their business. But that will soon change, because I’m here to help, and want to first start off by giving you my free 31 tips of dominating your local market guide.
This guide is filled with things that every business in Shreveport-Bossier City should be using each and everyday to grow their business. Hope that you enjoy it, and please share it with fellow business owners.
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Comment Time: What type of advertising are you doing at this moment?