What!!! Who Needs to Build an Online Presence? Not Me | Our Business is Doing Good

What!!! Who Needs to Build an Online Presence? Not Me | Our Business is Doing Good

Some people feel as though they’re doing well offline, so why have an online presence? We are doing good offline by having tons of clients/customers, so why do we need to build an online presence?

Small businesses conduct business in a manner of what’s working today. They don’t seem to think outside of the box about who’s looking for their business online. Just because you’re a beauty shop doesn’t mean that people are only riding down the street looking for beauty shops to choose from.

Maybe there are a number of people who are on Google searching for “beauty shops in Shreveport, La.” There is a big possibility that people are going online to find great places versus word of mouth. Have you ever thought about the thousands of people who move into a new city every year, and they don’t know anything about the local businesses.

If they’re looking for“Restaurant in Shreveport, La,” and they do a Google search for that, guess who comes up and gets those thousands of potential customers just because they took the time to create what I call an online presence.

I want to go deeper just to ensure that you understand that having an online presence just doesn’t need to be about Google. Here is a list of places to build your online presence..

  • Google “#1 in my book”
  • Social Media
  • YouTube or video sites
  • Web 2.0 sites, create off site content
  • Blog Comments, yes it still works

Just the other day, I wrote a blog post on crushing my local market while eating a Bologna sandwich. What I was mainly talking about were the different avenues that I’m looking to take to dominate my local market. If you have a business, you must be willing to tackle your market from all sides versus having the offline world work for you.

Think about this…What!!! Who Needs to Build an Online Presence? Not Me | Our Business is Doing Good 1

I did some research on my local market here in Louisiana some time ago. What I wanted to see was how many people were looking to buy or sell real estate here in my local market of Shreveport, La.

I looked this information up by using Google Keyword Tool, and the numbers that came back almost knocked me out of my chair. I found that over 1,600 people search for the keyword “Shreveport Real Estate.” That is a lot of individuals looking to do some form of real estate business.

If you do a Google search, you will see that there is only one local real estate website that is on the front page. The rest of the sites are national sites, which no matter what, will rank for any terms you use that has the keyword “real estate” in it.

As I said before,  there is one local real estate website, but it has been there for years.  The only reason that  it’s ranked that high is because no one else has the common sense to do the same thing. The reason for this is because all of the other real estate businesses around the town are only focusing on the “offline world,” which is crazy. Research shows that over 1,600 people are looking for real estate in Shreveport, so why not get your brand in front of those people.

This is just another example of businesses not caring too much about their online presence. There is no way in the world that I would have a real estate company, and not have my website optimized to be ranked for “Shreveport Real Estate.” It’s not smart at all, so I’m going to run through a list of things that you can be doing today to get that competitive edge over the local competition.

Google “#1 in my case”

Google continues to be the #1 source of building an online presence. For one, if you have a website then that website can get ranked locally for your given keyword. Now your site has to be optimized, right? Actually, what you need to do more than anything else is build content on your site so that Google can index it.

Social Media

There are tons of social media websites, Facebook, Linkedin and Twitter, just to name a few. These sites are supposed to be used for networking, but some businesses still think that it’s a place to advertise to people. Yes, you can advertise, but it needs to be done in a different manner if you’re seeking results. Besides that, social media allows you to build an online presence by engaging in local conversations. This runs even deeper on this subject, so I think that it’s best to stay tuned for a well in-depth guide on this subject.

YouTube “or video sites

Most businesses over look video marketing just because they feel as though it’s not important. You’re crazy for doing that due to the fact that video is the second highest searched content online. Again, if someone is searching for “Shreveport Plumbers,” and they have created a video of being a plumber in Shreveport, La, guess what will show up in the search results and on that video website. Videos are powerful, and they allow you to gain an instant online presence without much effort.

Web 2.0 sites “create off site content

One thing that you will learn about me is that I have a solution for anything that you’re going through. If you are a small business and just can’t afford a website as of today, then don’t worry because you can still build an online presence. Here is a list of 128 web 2.0 websites where you can use them to create content that ranks locally. It gives you the opportunity to build an online presence without starting with your own website.

Blog Comments “yes its still works”

Last but not least, is that you can still Google local content and leave a comment on there. This is not my favorite way to go but, if you just need to get recognized on some level just start commenting. Just search local websites and have it.

I’m not going to leave you hanging without giving you something that will help boost your business growth. I created a 31 tip marketing guide just for you if you want to dominate locally. So, all you have to do is that action and the customers and clients will come running.

Comment Time: Do you have an online presence?

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