{"id":1660,"date":"2017-01-23T17:03:12","date_gmt":"2017-01-23T22:03:12","guid":{"rendered":"http:\/\/www.colemanmg.com\/30k\/?p=1660"},"modified":"2020-04-06T16:21:24","modified_gmt":"2020-04-06T21:21:24","slug":"real-estate-advertising","status":"publish","type":"post","link":"https:\/\/www.colemanmg.com\/30k\/real-estate-advertising\/","title":{"rendered":"31 Real Estate Advertising Content Tactics The Pros Use"},"content":{"rendered":"

When I started my journey a few years ago writing about real estate marketing<\/a>, I never knew how many people I would touch. I’ve written tons of epic wow content that has allowed me to help thousands of real estate people get the leading edge over their local competition.<\/p>\n

Today I’m introducing a new segment of me bringing you guys the best of the best real estate marketing and advertising content around the internet<\/strong> each and every month. Just like my free 52-week real estate marketing newsletter <\/a>that is filled with tons of free valuable content, the 31 pieces of real estate content I’ve found from the pros of real estate marketing<\/strong> will help grow your business massively.<\/p>\n

Finally, if you’re able to implement and study these tactics by approaching them with an open mind, then you will see mega improvement in your brand and likeness overtime.<\/p>\n

Let’s Get Started<\/h2>\n

<\/p>\n

Real Estate Advertising<\/a> Content 101<\/h1>\n

\"What<\/p>\n

Many believe that the future of real estate marketing is quite grim for real estate agents,<\/strong> and it is quite hard to argue with that. The fast evolution of the Internet has made it possible for the homeowner to sell his own property.<\/p>\n

There are tutorials on how to sell the home for maximum profits, and literally, anyone can read them. At the same time, most real estate agents are outdated<\/strong>, utilizing old promotional methods. To survive in the future, evolution is critical for the real estate agent.<\/p>\n

Author:<\/strong>\u00a0Boris Dzhingarov<\/a><\/p>\n

Article:<\/strong>\u00a0What Does the Future of Real Estate Marketing Look Like?<\/a><\/p>\n

 <\/p>\n

\"SnazzWe are in the middle of one of the most significant cultural and technological shifts since the Industrial Revolution. We\u2019re only a couple of decades into \u201cthe Internet<\/strong>, \u201d and already, companies like Amazon are delivering packages with drones within an hour of placing the order. We can use our iPhones to unlock our front door<\/strong>, turn the lights on in the kitchen, brew coffee, and start a load of laundry\u2026all from the office!<\/p>\n

Author:<\/strong> Dustin Brohm<\/a><\/p>\n

Article:<\/strong>\u00a0Snazz Up Your Real Estate Biz with Snapchat<\/a><\/p>\n

\"5
\nIf you\u2019re ready for some fresh content marketing ideas for real estate agents in 2017<\/strong>, you\u2019ve come to the right place. In an age when internet noise couldn\u2019t be any louder; it\u2019s no secret that the need for relevant, compelling content is more significant than ever.<\/p>\n

Early adopters of the strategic approach, better known as content marketing, are engaging their audiences, increasing brand awareness, and positioning themselves as real estate<\/strong> industry thought leaders. Personalizing and cultivating meaningful relationships is now the reality of an effective marketing strategy. And in the real estate industry, agents are challenged to create high-quality content that resonates with their clients.<\/p>\n

Author:\u00a0<\/strong>Erin Myers<\/a><\/p>\n

Article:\u00a0<\/strong>5 Creative Content Marketing Ideas For Real Estate Agents in 2017<\/a><\/p>\n

\"\"<\/p>\n

If you think about it, homebuyers are obsessed with making the virtual world real. When searching for a home, consumers rank photos, and virtual tours as the most valuable assets on a website<\/strong>. Why? Because they are the best tools available to help buyers imagine what it would be like to live in a home.<\/p>\n

Author:<\/strong>\u00a0Amen Daro<\/a><\/p>\n

Article:<\/strong>\u00a05 Technologies that Push the Boundaries of Real Estate Marketing<\/a><\/p>\n

\"\"<\/p>\n

According to the national association of realtors annual report<\/strong>, it has been shown that more than 90% of home buyers and sellers make use of the internet during their homes hunt<\/strong>, searching for an agent or merely searching for real estate related information that will give them an informed buying or selling decision.<\/p>\n

Most of these research begins typically with a query on search engines (Google, Bing & Yahoo) with keywords like your townhomes for sale, your town apartment for rent, or the best place to live in your city.<\/p>\n

Author:\u00a0<\/strong>Ibemere Obinna<\/a><\/p>\n

Article:<\/strong>\u00a0Real Estate SEO Expert | Best Real Estate SEO Services To Achieve Top Rankings<\/a><\/p>\n

\"\"<\/p>\n

The first official week of 2016 is finally wrapping up, \u2026and quite a week, it\u2019s been in real estate news! From laundry-folding robots to ghost towns under lakes, here are the highlights<\/strong>, and the pearls of wisdom we gleaned from them.<\/p>\n

Author:<\/strong>\u00a0Judy Dutton<\/a><\/p>\n

Article:<\/strong>\u00a0Wacky Real Estate Marketing Tactics and 4 More Things We Learned This Week<\/a><\/p>\n

\"\"<\/p>\n

If You Want To Maximize The Value Of Content Marketing For Real Estate, Focus On These Three Key Areas. You don’t always have to create fresh content to spread the word<\/strong>! Use your existing blogs, offers, and photos or videos and share them through email marketing, newsletters, and social media platforms.<\/p>\n

Author:<\/strong>\u00a0Laura Hill<\/a><\/p>\n

Article:<\/strong>\u00a03 Ways to Maximize Your Content Marketing for Real Estate<\/a><\/p>\n

\"\"<\/p>\n

In my conversation with digital marketing expert Kasim Aslam<\/strong>, he provided a breakdown of an online marketing approach that a real estate investor starting from scratch, can use to begin generating and converting on massive amounts of leads.<\/p>\n

Author:<\/strong>\u00a0Joe Fairless<\/a><\/p>\n

Article:<\/strong>\u00a0The Ultimate Online Real Estate Marketing Breakdown<\/a><\/p>\n

\"\"<\/p>\n

Twenty years ago, if you had mentioned your desire to start flipping houses and make a ton of money<\/strong> in the process, people would probably laugh at you. They might not have even known that you were talking about a legitimate real estate investing strategy.<\/p>\n

Flipping a house involves an investor buying a discounted home, usually with cash or private money from companies that partner with people who buy houses<\/strong>. The investor quickly renovates or \u201crepairs\u201d the property, thereby bringing up the property value to its \u201cfull-retail level.\u201d When the investor sells the property<\/strong>, he or she has \u201cflipped\u201d the house, so to speak. But, is flipping houses for a profit even possible; and if possible, is it a worthwhile endeavor?<\/p>\n

Author:<\/strong>\u00a0Segun Onibalusi<\/a><\/p>\n

Article:<\/strong>\u00a0Crucial Factors to Consider While Flipping a House<\/a><\/p>\n

\"\"<\/p>\n

\u201cReal estate is an inherently mobile industry that drives our mobile-first approach.\u201d That\u2019s Jeremy Wacksman, Chief Marketing Officer of Zillow Group<\/strong>, explaining the one-for-one overlap between real-estate marketing and mobile marketing. Like any good buzzword, \u201cmobile-first\u201d is applied to everything these days: e-commerce, retail, software, entrepreneurship, and even finding lost pets (seriously<\/strong>).<\/p>\n

Author:\u00a0<\/strong>Aaron Orendorff<\/a><\/p>\n

Article:<\/strong>\u00a05 Mobile Musts for Real-Estate Marketing<\/a><\/p>\n

\"\"<\/p>\n

Being a Digital Real Estate Marketing company, we help many agents implement their real estate marketing strategies<\/strong>. One of the things that we emphasize is that the agent needs to know their target sphere. Is your target sphere super tech-savvy?<\/p>\n

Are they foodies? Perhaps they like to go to a lot of events? The point is that by knowing your sphere, you can custom tailor your marketing strategy to engage that sphere and generate leads<\/strong>. This infographic by Inman.com provides a couple of stats about the digital homebuyer as well as some great insight on how to interact and attract the digital homebuyer.<\/p>\n

Author:\u00a0<\/strong>Agent Sauce<\/a><\/p>\n

Article:\u00a0<\/strong>The Digital Homebuyer<\/a><\/p>\n

\"\"<\/p>\n

In real estate, I often talk about how it\u2019s a game of consistency in securing leads from your marketing efforts. But one aspect that I would like to expand on today that I think that is equally as important is the notion that you are working on the seller\u2019s timetable<\/strong> \u2014 not yours. People don\u2019t seem to understand this concept very well, and it\u2019s something that I wanted to touch on today.<\/p>\n

Author:\u00a0<\/strong>Chris Feltus<\/a><\/p>\n

Article:\u00a0<\/strong>Real Estate Marketing Not Pulling in Leads? Here\u2019s the REAL Problem (& How to Fix it)<\/a><\/p>\n

\"\"<\/p>\n

Having a high converting website is the best way to get business as a real estate investor<\/strong>. How can a company survive if it isn\u2019t generating leads? The answer is simple: it can\u2019t.<\/p>\n

Years and years of generating thousands of motivated seller <\/strong>lead online<\/strong> has taught me a lot, and I want to share as much of that with you as I can. One blog won\u2019t be enough to give you the information that is going to make your real estate investing business more successful.<\/p>\n

Author:\u00a0<\/strong>Danny Johnson<\/a><\/p>\n

Article:\u00a0<\/strong>Online Lead Generation Part 1: High Converting Websites<\/a><\/p>\n

\"\"<\/p>\n

Looking for creative real estate marketing ideas for realtors<\/strong>? I have helped hundreds of real estate agents, but even if you don\u2019t sell real estate, below are some guerilla-style, out-of-the-box marketing ideas that might inspire you with your own business.<\/p>\n

Author: <\/strong>Gail Oliver<\/a><\/p>\n

Article:\u00a0<\/strong>10 Creative Real Estate Marketing Ideas for Realtors<\/a><\/p>\n

\"\"<\/p>\n

Most of the real estate marketing<\/strong> innovation happens in the luxury home sector first. Top luxury real estate agents are always looking for a better way to tell the story of a home in a visually compelling and emotional way.<\/p>\n

We have talked about the power of video in real estate marketing in previous posts, and the dramatic use of luxury real estate marketing with drones. Along with these two innovations, elite luxury agents know how to leverage social media<\/strong>, paid-for organic advertising, and search engine optimization to maximize exposure for their listings.<\/p>\n

But just over the horizon is the next disrupter: virtual reality. Here is a quick introduction to how virtual reality will be tapped in the future<\/strong> to take luxury home marketing to the next level.<\/p>\n

Author:\u00a0<\/strong>Josh Sprague<\/a><\/p>\n

Article: <\/strong>Virtual Reality Real Estate Marketing<\/a><\/p>\n

\"\"<\/p>\n

When it comes to your real estate marketing, there are some key terms that can be problematic, causing more harm than good or, at worst, rendering your interpersonal communications and your marketing ineffective<\/strong> or even deceptive.<\/p>\n

In today\u2019s article from real estate consultant<\/a> and Coldwell Banker Realtor Judy Szablak, we\u2019ll explore what terms are a \u201cno go\u201d in your next real estate marketing campaign.<\/p>\n

Author:\u00a0<\/strong>Judy Szablak<\/a><\/p>\n

Article:\u00a0<\/strong>Key Terms to Avoid in Your Real Estate Marketing<\/a><\/p>\n

\"\"<\/p>\n

Scott talks about his personal journey. How he was a complete newbie when he started with Mark, with no experience in real estate or business<\/strong>. Working a full-time job and wanting to spend more time with his family, he was searching for ways to create a passive income when he ran across one of Mark\u2019s podcasts and was hooked.<\/p>\n

He went home and told his wife Erin, Honey; this is what we are going to do. Now seven months into the program, he feels that they are on the right track.<\/p>\n

Author:\u00a0<\/strong>Mark Podolsky<\/a><\/p>\n

Article:\u00a0<\/strong>You Don\u2019t Need Real Estate Experience to Flip Land<\/a><\/p>\n

\"\"<\/p>\n

Ever since I started blogging about real estate marketing<\/strong>, I\u2019ve gotten into the habit of obsessively studying all property billboards, emails, and online ads that come my way. So while the normal reaction to a real estate ad is a yawn \u2013 when I spot one, I get all chatty and excited about pressing issues such as the abuse of the word \u2018luxury\u2019 in property descriptions.<\/p>\n

Now, the one thing I feel most strongly about is how tragically often real estate companies<\/strong> commit a manifest email marketing sin.<\/p>\n

Author:\u00a0<\/strong>Lead Squared<\/a><\/p>\n

Article:\u00a0<\/strong>Why Do Real Estate Companies Still Make This Mistake in Their Emails?<\/a><\/p>\n

\"\"<\/p>\n

As a coach with the top-rated FortuneBuilders Mastery program, I often tell my students that 90% of their business is MARKETING<\/strong>. In fact, I go as far as to say to them that if they\u2019re not marketing, THEY\u2019RE NOT IN BUSINESS.<\/p>\n

I firmly believe this to be true. So many new real estate investors worry so much about their website<\/strong>, getting the perfect business card, and making sure they understand everything there is to know about investing in real estate\u2026.. before they even begin any marketing campaign.<\/p>\n

Author:\u00a0<\/strong>Michael Borger<\/a><\/p>\n

Article:\u00a0<\/strong>Basics of Real Estate Marketing \u2013 Part 1 <\/a><\/p>\n

\"\"<\/p>\n

When you hand someone your business card, you\u2019re giving them a small, but critical introduction to who you are. Much like resumes and cover letters<\/strong>, a business card can easily get lost in the piles of other cards, your prospects and clients are receiving on a daily basis.<\/p>\n

So you want to make yours stand out. I know what you might be thinking. \u201cBusiness cards never get my attention. Just boring rectangles with text and a few colors? Little impact, if any.<\/strong>\u201d Well, when you have a look at these innovative cards, you might just change your tune!<\/p>\n

Author:\u00a0<\/strong>Mike Bell<\/a><\/p>\n

Article:\u00a0<\/strong>29 Creative Business Cards To Stimulate Your Inner Marketing Genius<\/a><\/p>\n

\"\"<\/p>\n

Before we jump in, let\u2019s establish a few premises: This article is about your primary residence (the place where you sleep<\/strong>). This is not an article about real estate investing. As with all articles on Afford Anything, these high-level concepts can be applied anywhere. But specifics about laws, taxes, inflation<\/strong>, etc., are geared at a United States audience.<\/p>\n

Author:\u00a0<\/strong>Paula Pant<\/a><\/p>\n

Article:\u00a0<\/strong>Renting is Throwing Money Away \u2026 Right?<\/a><\/p>\n

\"\"<\/p>\n

Real Estate marketing is on top of the list in the business of selling the property. Many agents tend to not pay enough attention to the materials they are creating and printing to market their homes and buildings<\/strong>. magazine printing, direct mail, postcard and brochure printing<\/p>\n

What is your marketing plan<\/strong>? How often are you getting your brand out there? How regularly should you be sending your message, either by brochure printing, postcard or magazine printing to potential buyers?<\/p>\n

Author:\u00a0<\/strong>Ira Blacker <\/a><\/p>\n

Article:\u00a0<\/strong>Real Estate Marketing Ideas: Are You Getting Your Message Out?<\/a><\/p>\n

\"\"<\/p>\n

One person who has tracked the considerable rise of this market is Kent Wertime, co-CEO of Ogilvy & Mather Asia-Pacific and co-author of \u201cDigiMarketing<\/strong>.\u201d Kent was the keynote speaker at yesterday\u2019s Property Report Congress Singapore, and he shared a few of his insights with us.<\/p>\n

It\u2019s safe to say that the future of ASEAN real estate markets<\/strong> will be highly dependent on the growing population and affluence of the middle class and young consumers in primary and secondary cities as developers and investors tap into underserved segments of the market\u2026.<\/p>\n

Author:\u00a0<\/strong>Property Report<\/a><\/p>\n

Article:\u00a0<\/strong>9 Things You Didn\u2019t Know About Real Estate Marketing<\/a><\/p>\n

\"\"<\/p>\n

The hassle with Facebook ads on a large scale is the reproduction<\/strong> of campaigns over time and across different areas. The Real Geeks Facebook marketing tool organizes the entire process. Users build custom saved audiences and marketing parameters.<\/p>\n

You can build ads for single properties, single locations, or multiple locations. These campaigns are saved in the system and can be reproduced quickly and accurately.<\/p>\n

Author:\u00a0<\/strong>Sam DeBord<\/a><\/p>\n

Article:\u00a0<\/strong>Real Geeks Releases Facebook Marketing Tool<\/a><\/p>\n

\"\"<\/p>\n

The best real estate agents<\/strong> and teams are no longer transactional. In the old days, the top real estate agents were the only one-off from their next deal \u2013 they ate what they killed if you will.<\/p>\n

Today the biggest and best real estate teams are publishers, publicists, and producers,<\/strong> creating carefully crafted brands that work for them 24\/7 \u2013 even while they sleep.<\/p>\n

Author:\u00a0<\/strong>Stephen Garner<\/a><\/p>\n

Article:\u00a0<\/strong>Automate Your Real Estate Marketing<\/a><\/p>\n

\"\"<\/p>\n

There are no excuses not to be seeking out potentially hot leads<\/strong> every waking moment of your investing career. As an investor, your single most important activity is to keep your pipeline full. In doing so, your head must always try to target motivated sellers.<\/strong><\/p>\n

When all is said and done, the best time of the year to target motivated sellers<\/strong> coincides with your particular strategy; only you can honestly know when lead generation benefits your business the most.<\/p>\n

Author:\u00a0<\/strong>Than Merrill<\/a><\/p>\n

Article:\u00a0<\/strong>Why Fall Is The Best Time To Target Motivated Sellers<\/a><\/p>\n

\"\"<\/p>\n

We\u2019re not going to lie. Getting started as a real estate blogger can seem a bit overwhelming<\/strong> at times. You\u2019ve already got a lot on your plate juggling clients, properties, and leads, and now you\u2019re adding \u201cpart-time content creator\u201d to the job description.<\/p>\n

When executed with thought and precision, however, real estate blogging can be a great way to build your brand<\/strong> recognition, expand your audience base, and establish your presence as a thought-leader in your market.<\/p>\n

Author:\u00a0<\/strong>The News Funnel<\/a><\/p>\n

Article:\u00a0<\/strong>7 NO-BRAINER BLOGGING TIPS FOR NEW REAL ESTATE BLOGGERS … AND REAL LIFE EXAMPLES, TOO!<\/a><\/p>\n

\"\"<\/p>\n

I think as the part-time real estate investor starts to wind down 2016, it\u2019s human nature to look back with excitement and recognize some significant accomplishments you had as an individual investor and a business owner. But will those catapult you into 2017? <\/strong><\/p>\n

The obvious things to asses are how many houses you bought, how many you sold, and how many rental properties you now hold. And hopefully, those numbers exceeded your goals<\/strong> and built your portfolio above expectations you set for the year.<\/p>\n

Author:\u00a0<\/strong>Think Realty<\/a><\/p>\n

Article:\u00a0<\/strong>5 Things Investors Often Overlook<\/a><\/p>\n

\"\"<\/p>\n

Developing a high impact marketing program can be a great tool to get your message out in front of the people you want to reach and to deliver the leads that you need to keep your real estate business growing<\/strong>! At the end of the day, every agent wants consistent, predictable income, and this is how you can achieve just that!<\/p>\n

Author:\u00a0<\/strong>Travis Robertson<\/a><\/p>\n

Article:\u00a0<\/strong>Designing a High-Impact Real Estate Marketing Plan<\/a><\/p>\n

\"\"<\/p>\n

Earlier this month, Techstars announced the latest round of companies set to enter the Boston-based accelerator<\/strong> program.<\/p>\n

Two months prior, however, one of its more successful graduates<\/strong> made an announcement of its own – a $15 million Series B round of funding. Placester, a Real Estate marketing platform designed to make connections between real estate professionals and consumers looking to buy or sell homes, went through the program in 2011.<\/p>\n

Author:\u00a0<\/strong>Venture Fizz<\/a><\/p>\n

Article:\u00a0<\/strong>Making Real Estate Marketing Easy. Boston Startup Shows Exciting Growth <\/a><\/p>\n

\"\"<\/p>\n

I am often reminded of the importance (if you have never done it before) of googling yourself. Sit down, open up Google, and search your name on google<\/strong> and look at what you see or worse, what you don\u2019t understand.<\/p>\n

So let me ask you a question. When you google yourself, how do you rank?<\/strong> When you Google yourself, what else came up during your search? Anything? Nothing?<\/p>\n

Author:\u00a0<\/strong>Wade Webb<\/a><\/p>\n

Article:\u00a0<\/strong>Hey Agents Have You Ever Googled Yourself? <\/a><\/p>\n

Final Words<\/h2>\n

I will like to thank you for reading these almost 3k words on this page<\/strong> and visiting some of my online friends’ content. My recommendation is to read each piece of content, and if there is something\u00a0that piques your interest, then implement those actions.<\/p>\n

Just remember to be able to dominate a local real estate market<\/strong><\/a> that you keep educating yourself, so I’m that person to pass that educational content on to you.<\/p>\n

Please take a moment to comment and share with your family and friends on social with the button located at the top of this page.<\/em><\/strong><\/p>\n

Start with it this tweet…<\/strong><\/em><\/p>\n

[Tweet “31 Real Estate Advertising Content Tactics The Pros Use”]<\/p>\n","protected":false},"excerpt":{"rendered":"

When I started my journey a few years ago writing about real estate marketing<\/a>, I never knew how many people I would touch. I’ve written tons of epic wow content that has allowed me to help thousands of real estate people get the leading edge over their local competition. 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People continue to want to know all about marketing with\u00a0postcards. For this reason, I've created an in-depth real estate postcard marketing\u00a0that will answer even more questions you\u2026","rel":"","context":"In "General Real Estate Content"","block_context":{"text":"General Real Estate Content","link":"https:\/\/www.colemanmg.com\/30k\/category\/general-real-estate-content\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.colemanmg.com\/30k\/wp-content\/uploads\/2017\/05\/8-Tips-For-Using-Real-Estate-Marketing-Postcards-To-Leave-Your-Competition-In-The-Dust.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.colemanmg.com\/30k\/wp-content\/uploads\/2017\/05\/8-Tips-For-Using-Real-Estate-Marketing-Postcards-To-Leave-Your-Competition-In-The-Dust.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.colemanmg.com\/30k\/wp-content\/uploads\/2017\/05\/8-Tips-For-Using-Real-Estate-Marketing-Postcards-To-Leave-Your-Competition-In-The-Dust.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.colemanmg.com\/30k\/wp-content\/uploads\/2017\/05\/8-Tips-For-Using-Real-Estate-Marketing-Postcards-To-Leave-Your-Competition-In-The-Dust.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1598,"url":"https:\/\/www.colemanmg.com\/30k\/welcome-to-real-estate-marketing-headquarters\/","url_meta":{"origin":1660,"position":1},"title":"Welcome to Real Estate Marketing Headquarters","author":"REM Headquaters","date":"September 24, 2016","format":false,"excerpt":"Welcome to the most enhance real estate marketing headquarters content online. I've mixed real estate experience with the knowledge of local SEO marketing to produce a marketing machine. To dominate your local real estate market you must perform creative marketing strategies. 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