My name is Antonio Coleman, the owner of the Coleman Marketing Group LLC, and the creator of this awesome small business marketing website. I’m writing this today just to reach out to those Shreveport businesses that are trying to grow their business in this great community.
For over 15 years now I’ve been helping thousands of people, and businesses across the world implement targeted marketing strategies that bring results. So today for the thousands of small businesses in Shreveport, La, I want to just share a few things you can be doing today to standout from the crowd.
Shreveport Marketing Strategy #1
First, what I tell all of my clients is that we must know our market, and know who our competitors are. You see, there is no way in the world you can dominate your local market not knowing who you’re competing with.
Finding the local competitors you must…
- Do a Google search for example: “Shreveport Real Estate” skim the first 10 pages to see who has websites and profiles, and record them in a spread sheet.
- Look over the newspaper to see who is advertising, and record them also in your spread sheet.
By doing this over a certain period of time, you should have a good understanding of who your competitors are, and what they’re doing on the marketing and advertising side.
Shreveport Marketing Strategy #2
This strategy is the most neglected marketing tactic that nearly 99% of Shreveport small businesses fail to do. They simply don’t go out, and build that online presence for their business. Here at the bottom of the page, I’m going to give you a free Shreveport Local Marketing Guide that you can follow to explain this process in detail.
Just know that you need your business to be found on every type of platform imaginable. When potential clients Google, “Shreveport Ice Cream Shops,” I hope that you did your work on building your online profiles to be found no matter what people type in. If not then you’re missing out on a lot of customers by crossing your fingers hoping that people walk through the doors.
Watch this video, it breaks it down even more.
Shreveport Marketing Strategy #3
Start a blog centered around your business no matter the industry you’re in. Hear me out. Content is everything when it comes to growing your business if it’s offline. Believe it or not, people are searching for your business online, so you need content that can be found.
No matter if you have a…
- Mechanic Shop
- Antique Store
- Real Estate Company
- Discount Store
- Lawn Care Services
- etc..
You might be thinking who in the world would be online searching for these things? “Everyone” So you can start a simple cheap website, and start posting things every other day or so. This will start to build content in the search engines that will be found by thousands.
Shreveport Marketing Strategy #4
One of the most powerful ways of marketing your business for free in Shreveport, La, because of the low competition level, is video marketing. You know about YouTube, which is the #2 search engine in the world, and yes they’re a search engine.
All of my clients across the world were introduced into video marketing by me. None of them even knew it was possible to use video as a way to dominate their local market. What you can do is create a short but simple video for your business, and get it posted on your YouTube channel.
For Example: Let’s say that you have a tanning bed salon in Shreveport, La
What we will have to do is create a simple video surrounding your company name, and the keyword people will type in to find a tanning bed salon in Shreveport. The title of the video would be like this so that the search engine will place it right, and for the thousands of people who Google this to be able to find you.
Shreveport Tanning Salon | ABC Tanning House 318-123-4567
Now, having a title like this will force the search engines to have you come up whether it’s on the 1st, 2nd or even 3rd page depending upon the SEO for that video. Plus, what people will see is your company name and phone number in the title.
Heck, sometimes people won’t even look at the video, they will just call the number because it’s there on the page. So you have to think about if it wasn’t there, then who else would be getting that business? Just something to think about.
Shreveport Marketing Strategy #5
One of the most unforgettable ways to market your business that too many small business just don’t do, is the tactic of giving something away “of value.” Now some businesses get this confused saying that they give away a pen, sucker or something that the customer cares less about.
You want to give out something that makes them say WOOOOOW. If you do this, then two things will happen for your business:
- They will love you to death and start coming more often, because they see the value that you put into your business and customers.
- They will go out and tell more people about your business, which will get more people to Google your business, and come in to take advantage of your great service and giveaways.
You see that, I said that they will Google your business. This is not always the case, but in most situations it is the first thing that people do before doing business with anyone. Remember what I said earlier about having that online presence, so that when people Google your business, they will be able to find great content from you “if you have a website.”
The Take Away
What I just listed above is not even the tip of the iceberg of marketing your business. These are just the first things that I stress for my clients for us to do from day one to get them on the right page. Honestly, doing the above strategies is enough to get you 10x as much exposure as the other local businesses in your city.
No one else is doing this, so if you have a small business in Shreveport, La, I say to think about taking it to an all new level. It doesn’t call for spending more money, which is what a lot of my clients thought when they first started working with me.
I told all of my clients that it’s my job to help you save money…not to spend money. You could just imagine the silence in their voices thinking how in the world can I make money by helping them for free.
But what I explain to them is that, we think outside of the box when spending money on things that hits home-runs in marketing. Doing it this way, they’re getting more bang for whatever buck they’re spending with me or on advertising.
My passion runs real deep for the Shreveport- Bossier City area, so what I’m going to do is give you all a free copy of my 31 tips of dominating Shreveport-Bossier City area. This is a well read guide by thousands of people across the world, so I hope that you take advantage of it.
Thanks for reading, and please share this page with other fellow business owners.
