Every small business in the world would like to be able to grow their numbers while not breaking the bank. One of the angles that they first look at is advertising in newspapers, radio and maybe a little TV. Let’s just say that you’re a real estate company striving to gain some traction in your local market.

First, there are over 300+ real estate businesses in your city, so the market is already madly crowded. The question is, how do you separate yourself from the rest in terms of local marketing? How can I as a real estate broker put my brand out there for thousands if not millions to see?

Now, you can go out today, and hire some big fancy advertising/marketing firm to handle your marketing for you. They will charge you unbelievable amounts of money up front without helping you to gain one lead or client. So, before you even get started, you’re in the hole of no return where they’ve took a good bit of your money that could have gone towards something else.

This is the boat that most local small businesses swim in when wanting to start their marketing process. But thanks to me, you don’t have to go that route in a no win situation. Today, I just want to cover if you want to dominate your local market, then consider doing “Local SEO Marketing.”

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1,000,000

Can you truly make 1,000,000 dollars doing local SEO marketing for your business. Plus, those who may not know what I mean when it comes to local SEO marketing, this is when you create content for your website or any online profile sites that you’ve created.

Take this example of “Shreveport Real Estate”

If I’m a broker in Shreveport, and want to build my business from the online world out, then I would think about doing local SEO marketing. After doing some research, I found that over 1,600 people per month search that term, “Shreveport Real Estate.” Know that this term is broad, which can mean buyers and sellers. No matter what, it’s targeted to my business, and I must do some marketing to get me there.

So, let’s say that your company invests in real estate, besides just list properties. Having your business listed on the front page of the search engine for that term, will mean lots of targeted people that could get you to that million dollars.

What I’m about to explain can be for any business in any industry, which all of this local SEO marketing falls under the same category. All of it is based around creating awesome content using the right keywords, such as “Shreveport Real Estate,” and serving the search engines the value it needs to rank you accordingly.

The Process

What I would do if I was that real estate company or anyone looking to get more business locally from the internet, is create amazing content. To get some numbers on how many times people type in a keyword in Google, you must use Google Keyword Planner...it’s free to use.

First, write 5,000 words or more on that keyword that you’re trying to rank for…it could be “Atlanta Lawn care Services,” “Dallas Tattoo Shops,” or “Miami Car Wash.” No matter what you’re trying to rank for, just make sure that you write 5k or more words on that subject.

The reason that you want to do this is because I can guarantee you that no one in that industry has written that many words on one page on that subject. What this does from jump, is that it gets the attention of the search engines making them wonder how powerful that long copy of content is.

You can add this content to your website if you have one, or you can just blog about it on a free website from WordPress or Blogger. No matter what you do, “which I prefer your own site,” just make sure that you put your heart and soul into that content. I say this because, it will be read by thousands of people overtime.

That content will become what we call a lead magnet for people to come over to your website if they’re not already there. Once on your website, now it will have to work to close that visitor as a customer or client. But, that is a totally different topic that I won’t be covering today.

Second: Once that content is published on the internet, it’s now time to give it a little boost in the search engines. The way that you do that is by doing what we call “Local SEO Marketing.” If you want to make that 1,000,000 in your local market, this will be the step to take you over the edge.

I list this entire procedure in my 31 tips of dominating your local market guide. Today, I’m just going to give you the short version of it, which will give you the concept on how this works.

Moving Up The Rankings

Next thing you will have to do, is put in about an hour each day for anywhere from 30 to 120 days writing at least 1,000 words a day. Each piece of content that you write will need to be posted on websites like forums, guest posts, free blogs and profile sites.

The content you write just needs to be centered around that keyword that you’re trying to target. Plus, most importantly, you must link back to that 5k words post you wrote from day one using that same “keyword” that you’re targeting as your anchor text. If you do this consistently for the next 120 days, you will start to see that 5k post climb to the top of the search engines.

Now, there is no guarantee that your site will climb the rankings due to the fact that a lot of factors will depend on your local market and more. So, a little more detailed research will have to be done to know exactly how long it will take for your blog post to hit the top of the search engines.

So, after a few months or so, that company that decided to go after “Shreveport Real Estate,” should be somewhere on the front page getting thousands of visitors per month and easily on their way of making that 1,000,000 for that year.

All this stems from working just 1 hour a day. How amazing is that?

Comment Time: Think this is something you will try for your business?