Want More Leads? Learn How to Do Local SEO Marketing Just Like This Young Kid

Want More Leads? Learn How to Do Local SEO Marketing Just Like This Young Kid

Questions that I get all of the time from business owners is how to get more leads? It’s something that all business owners are looking for to help grow their business into the success that they always dreamed of. People want to gain those leads, clients, and customers who are ready to do business with them.

The issue is that getting leads can be something of a daunting task if your budget is not up to par. It takes tons of money to start advertising on any sort of platform. Before knowing it, you could easily be spending thousands of dollars per month just to keep your name out there.

For you there is a better way of doing it, and something that most business owners will over look. Heck, not even over look, but out right not even consider it. Truth is that most companies are used to the average ways of advertising is by spending money to get in-front of people who maybe interested in their product or service.

Want More Leads?

Today I want to go over something that will help you grow your business overtime, and get the targeted leads you need to be successful. You see, most people never heard of the phrase “Local SEO Marketing.” This seems like some Dr.’s term that is hard to understand, but I’m going to clear it up for you today and how it can bring you those leads that you’re looking for.

Want More Leads? Learn How to Do Local SEO Marketing Just Like This Young Kid 1

What this phrase consists of is you getting your business online in front of potential people who want to buy or use your service. You see, no matter what industry you’re in, people are searching for what you have to offer online, so if you can place your business in front of them, then you can possibly turn that person into a customer or client.

For Example:

Let’s say that I have a real estate company located in Shreveport La. Now I did my research on this area, so I know for a fact that each month thousands of people are searching online to find real estate online. Now this is a wide range of people from buyers, sellers, wholesalers and ect…

So as a business owner, I’m still doing the traditional way of advertising by using newspapers, radio ads, just to name a few. These are still effective but expensive platforms, but they’re the only way to turn due to not knowing too much about my opportunities online.

With local seo marketing, the advantages that I have over any other form of marketing is that I can target my audience, and only serve them when they go searching online. Local seo marketing allows you to go after a keyword such as, “Shreveport Real Estate,” which I found out gets over 1,600 searches per month.

The key is to get my business in front of those people, so that I can grow my customer base without having to spend an arm and a leg on advertising.

Introducing Local SEO Marketing

If I tell you that there are 1,000 business listing places online where you can go on and just enter simple content such as:

  • Your Business Name
  • Address
  • Phone #
  • Company Description
  • Website
  • Hours
  • Photos
  • Video (optional)

Example of these sites are..Google Places, Manta.com, Yellowpages.com, Yelp.com just to name a few.

But what if you could get your business on 100, 300 or even 1,000 of these sites, where one completed listing will get placed in the search engines under your business name. Not only that, most of these sites allow you to enter some keywords that you want to be found by.

Wink, Wink, WinkWant More Leads? Learn How to Do Local SEO Marketing Just Like This Young Kid 2

The most awesome thing about search engines, such as Google, is that they seem to bring back the most accurate searches possible. By using keywords in your listing, you are able to be found by those keywords depending on the search competition. Now in this post, I’m not going to get into all of those levels of local seo marketing, but just know by having a fully filled out profile with the right keywords, you can see yourself ranking online for any of these 1,000 profiles.

When you do a Google search for something, Google will send you back tons of results. So if someone is looking for a donut shop in Little Rock, AR , then they will Google “Donut Shop Little Rock.” If you as a business owner did your job, you can be taking up some spots on that front page and get that business.

Thinks about this

Let’s say that we have three donut shops in this city that approximately 90% of the people go to. We are going to name them from 1 to 3, so that we can recognize them as I do this example:

  • Donut Shop 1
  • Donut Shop 2
  • Donut Shop 3

Now all three of these shops have what we call finger licking good donuts that are made fresh daily. The locations that they’re all in can be accessed easily from any direction in the city. These are what I call the primary donuts shops in the city, and they’re all fighting to get your business.

So you have to take a step back, and think about all of the ways that you can get more people into the shop. Yes you can continue to do the same things that all of the shops are doing, which is local advertising in the city paper, or just merely rely on the old school way of word of mouth.

If all of the shops from 1 to 3 do this, then which ones do you think will have the most success? Well history and research shows that all three will do very well due to the fact that they all are in the same boat going the same speed.

People stopping at one shop compared to the other one is just mere coincidence of which direction they are going in the city. Plus to take it a step further, neither one of these shops have websites, so they’re not even educating the customers about the business and all of the things that they have to offer. Just this alone is a killer to any business who doesn’t have a website.

Just know that without a website, you risk losing out on that extra 100k to a million dollars in your business every year. Reason for this, is because a website is one employee that works 365 days a year without a day off. So you use that platform to educate people about your services, offers, discounts and more so that they will keep coming back even through the slow times.

Besides that, the #1 important thing that you can do as a business owner is to go the local marketing route. I’m not talking about standing outside with a poster asking people to come in to get a free donut, “which is a good idea.” Our mission is to harness the power of the internet to get in front of the customer, and convince them to come give you a visit.

Doing It Big

Now let’s say that donut shop 1 owner wakes up one day, and talks to his staff about what can be done to get more people in the doors. He says that we have great service, good product, then we must take this to a new level.

One of his young employees, who is internet savvy, says that he has a great solution if you want to listen to it. This young employee starts to talk about something new, which is online local seo marketing. The owner looks around and asks what exactly is that, and how can it help us?

That evening the owner sits down with the kid who has been learning all about online local marketing from many places. Let’s say that he came across my free guide, which is the Ultimate Local Marketing Domination Guide, that I wrote some time ago. The kid starts to explain to the owner that if we follow these simple to do tasks, we should be able to help grow the donut shop over time.

The young man starts to show the owner the research that he had done before he got there, on the many people who are searching for donut shops in our city. They do the Google search, and finds out that not only doesn’t his shop comes up, but even the other 2 donut shops are no where to be listed. All that comes up on the front page where national brand profiles and business listings.

You see, the young employee found that over 1,000 people searched for donut shops in their city every single month, and what they found is just mere national brands. So the owner asks the biggest question of them all:

How Can I Get Business On that Front Page?Want More Leads? Learn How to Do Local SEO Marketing Just Like This Young Kid 3

The young man says that there are name brand services out there like “Me,” but this is something that you can do on your own if you have the time and effort to do. Plus, the kid tells the owner that it will take sometime to get your business online presence to the front page for the keyword that we want to tackle. He explains that from reading the content on CMG, he found out that it can take anywhere from 3, 6 or even 12 months to dominate the search engines.

The owner takes a big breath and asks him could he do this for them since he already has some form of knowledge on doing it, because he has read the ultimate guide of local marketing. The young man said that he doesn’t know, but if he really wants to keep this in-house, then he could work on this full time, 8 hrs a day for around $15 an hour.

The owner of the donut shop paused for a moment, and thought about those 1,000 people who were searching for donut shops in his city, and not being given accurate information. He knew that if he could just get around 50% of those people to see his business online, then there would be a good chance that they will come in and purchase something.

When you break down the numbers, if the owner can grab about 500 more customers per month at an average transaction of about $10 per visit, then he can see about an extra $5,000 or a whopping $60k more revenue each year by just taking advantage of building his online presence.

So the owner signed up, and the rest was history.

Over the next 12 months, the young man worked on building the donut shop’s #1 online presence by following the steps in my local marketing guide. He built the following online presence for his boss, that paid off big time.

He Created Over:

  • 1,000 Profiles
  • 50 Videos
  • 1578 Facebook Fans

The Results

First and foremost, I would like to say that when you see numbers like those above of 1,000 profiles, 50 videos, and over 1,578 Facebook Fans, you start to think about that’s a lot of work. You know as a business owner that’s doing something like that, it may not be in your schedule when trying to run your own business day to day.

The truth is that if you stick around me enough and absorb more of my content, you will see that I keep saying the same thing. This is the same thing that I say to all of my clients, and those who are looking to become clients of mine to allow us to take completely over their local marketing.

My Favorite Saying is…. 6 Months to a Year

Want More Leads? Learn How to Do Local SEO Marketing Just Like This Young Kid 4

Even when I’m doing workshops working with other corporations around the world, I’m always preaching the 6 months to a year process. Why? The simple answer is that no matter what industry you’re in, always give yourself this length of time to accomplish your goals.

When it comes to local seo marketing and building an online presence, you must be patient and wait for success. It’s nothing like putting an ad in the local paper, of doing some direct mail that can have some form of impact starting today. Online marketing is another animal that takes a lot of time and effort, and those who stay the course are the ones who reap the benefits.

So when this young man started the online marketing for donut shop #1, he knew that it was going to be a long road. The guy has obviously read tons of my content, which states that this is not a 100 meter dash, it’s a marathon that must be ran at an even pace.

Fast Forward 365 DaysWant More Leads? Learn How to Do Local SEO Marketing Just Like This Young Kid 5

First I want to start with the 1,000 local business listing profiles that the young man created. Once again, you may think that this is a big number of profiles, but it’s really not. With our clients, we can create up to 3,194 local online places to put their business on if they want to stay the course that long.

I’m thinking that he only created about 5 profiles a day from Monday thru Friday, which gave him around 25 per week and 100 per month. If you multiply that by 12 months, you get 1,200 profiles that could’ve easily been created with no effort at all.

What happens from the result of this, is that the donut shop listing started to dominate the local market online. You see the other two donut shops were still doing the same old marketing of spending tons of money on advertising. Even though all of these profiles were setup to target around the company name, the young man followed my advice of using the right keywords in the tags ad description.

When you do this it forces the search engines to bring back results also that have words on the page that’s centered around targeted local keywords. Now since there are thousands of profiles online of this donut shop, the search engine started to begin to recognize them as an authority company, so they ranked their profiles very highly in the search engine.

This is what happens when you start to build an online presence, is that you start to move further away from the local competition due to the fact that they’re not doing anything but sitting there. Now this donut shop is not only showing up for their targeted keyword, but also getting lots of searches for those long tail keywords that most people type into the search engines.

Side Note: One thing that they missed out on, is not having a website, because the search engines would have rewarded their site with overall top rankings if they had one. So for those of you out there with no website, just think about getting something setup online just to have a place for your customers/clients to come to.

So by having over 1,000 profiles online, and ranked for thousands of keyword phrases, the donut shop now is getting tons of more customers throughout the week. Business is up, new people are coming into the donut shop, and the owner is extremely happy to see his business starting to make that turn for better.

Video and Facebook

Now I’m not going to get too much into this side of marketing, because I would like to cover it in more detail later. But I will say that the young man wanted to take things a little further by doing about two simple videos of the guests, staff and any event that they were having.

He posted these simple and short videos online, and made sure to use their targeted keywords in the title, tags and description. What happens also overtime, is that these videos started to show up in the search engines. Just know that the other 2 donut shops are just sitting on their hands doing nothing while donut shop #1 is creating an online presence with many forms of marketing.

These videos ranked really well even though they didn’t have an SEO performed on them. Some of the videos needed SEO really bad, because they were just sitting around page 1 at the bottom, or on page 2 or 3 just needing a little boost to get them to the top of the search engine. This is where all of the clicks come from.

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But overall, these videos were ranking in the search engines such as Google, and started to even out rank some of the profiles naturally. The video in a search engine can standout like a swollen thumb, so people will click and watch, which we hope turns into them clicking on our website in the description.

All of this online presence working together brought tons of more new faces into donut shop #1. What resulted in 1,578 Facebook Fans from people coming to the shop, joining their Facebook fan page. This page was setup also by the young man to capture those who wanted special offers, like discounts and coupons that they could download and come in to redeem.

This exploded their Facebook “likes” which resulted in even more foot traffic and revenue. All of this from building an online presence at a steady, but consistent pace.

What you need to realize if you really want to grow your business, is you must first start with the online presence, and implement other forms of marketing to put everything in super drive. Donut shop #1 took an approach that about 98% of the businesses don’t take, so their efforts paid off over the local competition. Now it’s time for you to think about the route that you want to go for your business, by getting some form of local presence so that you can become the dominate force in the community.

Case Study: How I Ranked for “Shreveport Marketing Firms” by Using a YouTube Video

Coleman Marketing Group Case Study Banner by Antonio Coleman

I’m doing one of the first case studies here on Colemanmg.com for all the people, and small businesses of the world. This is just to show you that it’s possible to rank any video in the search engines no matter if it’s worldwide or just locally in your community. This case study will focus on me going after a keyword phrase which is “Shreveport Marketing Firms”.

The reason for this is that I’m near this area and I felt like I could come in, and steal a little of the search traffic from it. Now this keyword doesn’t gets thousands of visitors a month because for one it’s a local keyword, and next because it’s just not that competitive. But for my first case study on CMG I feel as though going after a keyword like this that’s in my niche will be the best way to start dominating this market.

My Goals

To keep it simple and plan I’m looking to at least get the video on the first page into the top 3 spots. Now you might be asking why don’t you want to be #1 in the search engines for that term? When it comes to a YouTube video they have a thumbnail that shows up in the listing which is more eyes catching then a regular listing. This forces the searches to click the thumbnail before even clicking  #1 ranked listing.

But this is something I will be writing about more in the near future which will explain why being in the top 3 is just as good as being #1. So today it’s all about given you the latest update of the video, and where it’s at in the search engine. If you will like to keep track of this case study, and also get future updates of all my free local marketing strategies. Than just take a moment and get my “Antonio’s 31 Tips to Dominate Your Local Market”.

Need Your Help!!! Please take a second and share this page with your friends with social links to the right. Yes I Will Appreciate It.Winking smile

Update 11/22/2013

 

Update 12/2/2013

It’s been ten some odd days since the first update of me trying to rank a video for “Shreveport Marketing Firms” Today I’m just given you a quick overview of where the video is at in the search engine, and the number of keywords it’s ranked for. Just to let you know all I did with the video was to upload it to YouTube and bookmarked it on six highly authority website.

 

So as you can see above searching in Google for the main keyword spit back my video in the 6th position. Not only has it showed up as a thumb nail which is very eye catching to anyone searching for this keyword. It’s also over powering the other searches just by been a video versus just content. This is the main reason YouTube video marketing is so powerful is because the video stands out like a sore thumb.

Here is some more keywords its ranked for..

Shreveport marketing firms  #6
Shreveport marketing        #20
Shreveport firms            #16
Shreveport marketing agencies #16

Ranked #1 in YouTube

If you input the main keyword into YouTube the video comes up #1 above a lot of videos that’s been there for a while. Know that YouTube is the second largest search engine so if you can rank higher here, and in Google then welcome to the best of both worlds.

Check it out on YouTube

 

How Did This Ranking Occur?

The only thing I did to give this video that little juice it needed to rank in it give spots is that I booked marked it. Below are the following websites I booked marked the video to given it a little boost of seo.

1. Newsle

2. Bizsugar

3. Blogengage

4. Digg

5. Delicious

6. Reddit

These are the only places I posted the video just to give it a little love tap in the search engines. This is just the start of the process of ranking the video even higher just to see what results I will get. Now I will take it a step further by doing a little content marketing when it comes to some web 2.0 websites over the next two weeks.

So stay posted of the next update which will be updated here in this post between the weeks of December 16-20. I will be including everything I did when it came to building up links through these powerful webs 2.0 websites.

Next Update December 16-20

How I Got 474,095 Visitors to My Websites Only Working 2 Hours a Day

474,095 Visitors to My Websites How I Got 474,095 Visitors to My Websites Only Working 2 Hours a Day

I’m so happy to present to you all this 5,419 word eBook on the tools and marketing strategies that I used to bring my website projects over 474,095 visitors while working 2 hours a day.

 

If you’re facing the following issues then this eBook will be for you..

· Newbie to Marketing

· Green on Getting Traffic

· Just Setup Your Blog

· Looking for Growth

· Need To Build a Team

· Looking for the Right Software’s

· Need Hosting

· Need To Learn SEO

· Need to Dominate Your Market

· Just Tired of Struggling Period

What You Will Learn…

Every single product, software, eBook and website that I use will be included in this eBook. These are the systems I use on a daily basis to achieve the highest value online which is getting traffic. Once you put these actions into motion on a daily basis, then you will start to see results. When marketing you should think about getting results by doing things that are homeruns in building traffic.

Yes, there are things you can do that will bring you tons of traffic in a short amount of time, but the question is whether or not it’s targeted traffic. I’m giving you the resources that I use, and all of the top marketer’s online use to grow their businesses. What I have done is put all of these tools and resources in one dynamic eBook just for you all in one simple place.

Proof is in the Pudding…

Get $25 Worth Of Gas for FREE by Saying Hi

Get $25 Worth Of Gas for FREE by Saying Hi

I’m starting a contest here on Coleman Marketing Group for those of you who want to win a FREE $25 worth of gas gift card. This is something I’m doing for fun on my business website here where I teach small businesses/people how to market their products or services to the masses with creative marketing.

Starting every 1st of the month, just for fun. I will be giving away a free gas gift card to those who come here and just say Hi by leaving a comment below. You will have to do this to even be eligible for the contest. Starting on the first of the month and every month here on out, I will use a random system to pick one person out of all the comments on this page.

Make sure you input your email address into the section where it asks for your email so that I can contact you if you win. If you are a winner, I will meet you in our city and present the card to you, or if you live out of state I will mail it to the address you provide.

Not only that, I will take a picture with you and it will be posted on this site as that Month’s Winner. If you live out of state, I only suggest taking a picture with your FREE Gas Gift Card and emailing it to me to be placed on this page.

You only have to post a “comment once saying Hi”..You don’t have to come back each month posting another comment because once you’re in place then you’re there forever. It doesn’t matter if you’re the 1 comment or the 10,000 comment, you will still have the same odds of winning.

Please Share

This is something I’m doing just for fun on my website here for my friends, family and those thousands of people who follow my website’s marketing tips. If after you post your comment saying hi, will you take just a moment and use the “Share Buttons” to the left hand side to share this page with your family and friends.

We all know people love free stuff, and I think it will be awesome to have other friends of your Twitter and FaceBook have a chance of winning also. Take a quick moment and click the social links to the left, and I wish you luck on being the next winner of a Free $25 Gas Gift Card.

Enter Below…

 

September 2013 Winner Coming Soon..

 

Case Study: How I Was Able To Rank Locally in 2 Weeks

How I Was Able To Rank Locally in 2 Weeks

Welcome to another great case study here online at CMG. If this is your first time here and you need a way to get your small business marketing jump started, then check out my 31 tips of how to market your business guide.

How I Ranked Locally

About two weeks ago I started an experiment of how to go about ranking locally for any keyword.  I did a post of Shreveport chiropractors which included tips on how to dominate that local market online. I found out that hundreds of people search for this keyword “Shreveport chiropractors”, so I decided it would be wise to write up a quick post on this topic.

What I was really looking to do is was optimize my page in a manner surrounding that keyword so I can rank easily. Plus, I wanted to add some valuable content that if any of the local chiropractors in the Shreveport area should ever come across that post will find it helpful and maybe implement some of my marketing techniques.

Basically, the post was jam packed of things any local chiropractor in the Shreveport area could use to at least start to get their website ranking higher than the competition. This post just mainly came down to me educating them on the fact that the old way of marketing isn’t as effective as 5 to 10 years ago. I wanted to show them some useful online tools that I use and many other marketers use to build a presence online.

Overall, I provided something for free that might just help any of those local companies start the process for success. My goal wasn’t to out rank some of the existing websites…but that’s what happens.

I’m on Page 2 of Google

I would like to say to any company, individual, or just any average marketer, who wants to dominate their local market, is that if you build it then they might just come. You have to ask yourself what people are searching for in my local market and how I can get in front of those people. This is what I did when I created the post for the local chiropractors in Shreveport.

I did my research on how many people are searching for something in that local market, and I served that market with valuable information. Me being the person, I know that none of the Shreveport chiropractors were implementing seo on their websites, and then I knew there was a chance for me to out rank them.

Remember: Any industry that doesn’t have to do with online marketing, and building a business through the likes of seo, email marketing, and networking are likely good candidates to out rank online. These website owners do not know about seo and how many people are searching online for their product or service. They just neglect starting a process of building their brand online which leaves the gates open for me.

Now,  this gate being opened allows me to out rank them or allow one of these local companies to hire me so that I can move their website past all the local competition. When I did a search for Shreveport chiropractors, and came to find out that the post I did two weeks ago was on the second page in the 19th position…I was excited.

All I did was make sure that I used that keyword “Shreveport chiropractors” in my title of the page and I used it a few times in the body of the post. Besides that, there was no other form of seo done to the page such as building links to it. Since this was a local search for a certain industry, it was easier to rank in the top 20 websites.

If I was going after the keyword “chiropractor”, there would be no way at all that I would even be ranked in the top 200 websites. The only way I would ever be able to move up for a one word keyword like that is to do heavy lifting backlinking over a period of time. Then again it still will be hard to reach #1.

So What Does This Mean?

First, this means that if you’re a small business owner out there, then you best get online today and start marketing your business. There are hundreds, if not thousands, of people searching for your services or products out there. All you have to do is implement the right steps on getting your company website in front of those people before your competitors do.

I’m not even in the chiropractors business and really have no interest in it at all.  I’m #19 in an industry where the research I did came back that 260 people in a “broad match” searches for Shreveport chiropractors. Now, if I wanted to I could implement seo to the page and get it to #1 for that term.

Now, I would be out ranking all the chiropractors in Shreveport, La and getting all the traffic to my website.  What good would that do for me because actually these people who will search for chiropractors won’t find my page relevant because their looking for chiropractors offices that could help their needs.

Light Build Moment:

What I can do as an online marketer to help any of the local chiropractors in this city, is to contact them when I hit the #1 spot. After I‘m in the #1 spot for about a month to be able to collect stats of how much traffic I’m really getting, then I can make that call or send all the chiropractors in Shreveport an email.

Now, from here I have many options such as asking them do they want to advertise or sponsor that page with a banner to their website. From there, they would be able to get the people who search for that keyword and that ends up on my page to possibly come over to their website.

I can do this just for one business or do it for all of the chiropractors businesses in Shreveport by having them in a rotation program. This is where when the page is seen by a new visitor it will show a different chiropractors banner. The options are endless for me as a business owner to help those who don’t have that presence online.

Overall, I just wanted to show you guys how easy it is to rank locally no matter what industry you’re in. If you’re in the day care, auto mechanic, dental, lawn care, or even the florist business, just know if you want to dominate your local market then it first starts with you.

Thanks for reading and if you have some time, feel free leave a comment below, and please share with the buttons located throughout the page?