5 Tips on How to Market Your Dental Practice by Antonio Coleman

How to Market Your Dental Practice in Shreveport-Bossier City

How to Market Your Dental Practice by Antonio Coleman

One of the #1 things that most businesses struggle with, even people in the dental industry, is just how can I market, promote and advertise my business to the massive locally. I get tons of emails from people in every industry, but the one that I get the most is from dentists asking “How Can I market my dental practice” in whatever city they’re located in.

Today is a special day, not only for all of the dentist offices around the world, but also for those located in my local market which, is Shreveport-Bossier City. What I’m going to do is explain how you can actually promote your dental practice online to the massive, and pretty much double your business in a matter of months.

Now this form of marketing is something that a lot of dental owners know little about. Most of them only know about paying for advertising on the radio, TV or newspapers to get that local attention that they need to grow their business. Today, I just want to highlight a few things that you all can be doing today that will help your business grow massively, and most importantly, build your brand locally.

Promoting My Dental Practice

First, I would like to say that I’m a 15 year internet/online marketer who can say with confidence, that I have done it all online and offline when it comes to marketing. Worked with thousands of people over the year to help them grow their businesses.

I’m also one of the top writers on BiggerPockets, which is the #1 real estate website in the world. I’m not on there to talk about investing, I’m on there to spread the world about how to market their businesses which is the reason why I think thousands of people read my content.

To this day, I have tons of clients that  I do marekting for that are getting that local online exposure that they’re looking for without having to mortgage the house to do it. Today is not about them, but helping you get the most out of building your online presence so that you can see more overall growth.

Learn How to Dominate Your Local Marketing in Next 5 Min

Let’s get Started

Below I have a quick list of things that every business should have done or should be doing from day one if they want to compete locally. Just these alone, can grow your business 100% over time with the right marketing.

You Need a Website

If you don’t have a website in today’s times, you will most certainly struggle growing your dentist practice in Shreveport-Bossier City, or anywhere else in the world. None of the other things that I will be listing will do you any good if you don’t have the right platform in place to educate people about your services.

Throughout the years, I’ve built hundreds of websites for many clients. Most of them ask me before hand if they really need a website, when they can use things such as Facebook or Linked-in as their main pages.

What I explain to them is that you want to build a brand for your business, so in the dental industry you should also be thinking about having something you own, which is a domain name, and getting it in front of your targeted audience.

For this reason I would like to congratulate a few local dental offices here in my home town of Shreveport-Bossier City on setting up their websites. These are the few who knew that having a dental website was something that they needed to get the ball rolling on building their brand.

So, for those dental offices that don’t have a website, just think about incorporating this into your budget sometime this year. I really don’t want you to miss out on the thousands of people who go online every single month searching for local dental offices here in Shreveport-Bossier City, or even in your own city.

Video Marketing

One of the keys to success as a dental office, is to be able to connect with people through videos. People love, and I mean love, to visualize their experience coming into your office. Just this online video will get people on the phone making appointments, seeing how you do business, and how you treat your clients.

Video marketing is one of most used platforms that I see in the dental industry. Yes, you might get some detail websites that may have one video on their page, and from there you won’t see anymore. What you have to do as a practice is to make a conscious effort to produce at least one video per week that can be added to your website, Facebook and shared to those on your list.

When people see this kind of marketing, they’re instantly willing to share that video with other family members, and talk more about your practice. This is what we call “Viral Marketing,” where you setup the amazing platform which is the website and videos, and allow the people to spread the word.

This video marketing goes a lot deeper than this, because I haven’t even mentioned YouTube, which is a platform that I being dominating for years. This is something from a guy who’s created hundreds of videos, and gained thousands of clients from them over the years. So as a dental office, this is something that you can’t over look.

Blogging

Some industries think that blogging is for those people who have entertainment websites, or those people like me who talk all day and night about marketing. No one seems to understand that people are searching for what they need everyday online.

Being able to produce content that is centered around your local dental office can mean wonders. Believe it or not, people actually do search by stating a problem, or just simply asking a question.

For Example: Someone may do a search by typing this into Google.

  • “Toothache dentist offices in Shreveport-Bossier City”
  • “dentist offices in Shreveport-Bossier City”
  • “Shreveport Dentist Offices”

You see, people search the internet in a variety of ways, but at the same time they need a dentist. Blogging gives you the platform to write educational content that people are searching for. After they do a local Google search, then your material should pop up somewhere in the top results.

The On-Page SEO, titles, and keyword density will play a big part in whether or not your blogging material can rank highly or not. For this reason I stress to all of my clients to learn how to do keyword research the smart way.

Just know that if you do plan on creating a blog on your website, then a self hosted wordpress website is the way to go.

Social MediaDentist

I’m just dumb founded by those businesses, such as the dental practice industry, on how many of them don’t take advantage of social media. From the likes of Facebook, Twitter, Linked-in and Instagram, there are thousands of potential clients for your dental practice that are just waiting for you to get in front of them.

Social media allows those dentist offices of Shreveport-Bossier City, to market and advertise directly to their targeted market, all from one place.

This Issue..

Sad to say, just by having a Facebook page for your dentist office is not enough. I checked out a number of the local dentist websites that I listed above, and took a quick peep at their social media accounts. Now, some of them are somewhat doing it the right way, but the others from first glance, I see that they are not taking advantage of what’s given to them.

When there is no engagement on the page, and all I see are short posts about things that the potential clients don’t care about, then I start to wonder how can this dentist office change up their marketing?

The key to having a successful Facebook dentist page, and grow your clientale at the same time, is by offering things of value. First, that comes in the form of great content that is posted on your website, and shared on your social media platforms also.

Next, comes the posting tons of photos of happy clients inside your place of business. Plus, also asking those clients to like your page, and share photos of themselves and the content you posted. You can go a step further by asking your clients questions on your page where they can respond, and you can reply in return.

One of the most awesome things that you can do also, is give out coupons on your page. People can print them out directly from the page, and come in to redeem them. It could be just $5 or $10 off of your next teeth cleaning….just use your imagination.

Finally, you can take advantage of the advertising parts of Facebook. This is powerful because now you can spend a little money to place your dental practice in front of thousands for people.

Build Online Presence

The question is, who really needs to build an online presence? Well, the simple answer is that anyone who has targeted customers or clients who can find them online. I tell all of my clients to just Google their company name, and see what comes up.

Now, if your dental practice is like all of the others, you may see a few listings from a YellowPages listing, to maybe a manta.com, or just one of those listings that is automatically created. To be able to be found, you must be in the places people are searching to be seen.

The thing is that you must get your dental practice on hundreds of these websites to even have somewhat of an effect. What you need to do is take action. Once you can start marketing your business in the right fashion, is when you will see growth overall.

31 Local Marketing Tips

To help you get the ball rolling, I’ve put together my top 31 tips of how to dominate the local dental industry. No matter what other dental practices are in your city, you can become the leading practice by using these simple to follow guides.

Today, you will learn how to promote your dental practice to the masses locally without having to spend thousands of dollars on advertising. Hopefully, this blog post helps you start the journey of taking your dental practice to an all new level.

How To Choose A Shreveport Marketing Agency On A Shoestring Budget

The 6 Biggest Mistakes Shreveport-Bossier City Advertising Agencies Can Easily Avoid

Not having enough money is the number reason that most businesses fail in todays economy. The lack of funds to put into your marketing, will hinder you from reaching the top of the mountain. If you’re seeking the help of a Shreveport marketing agency, then you must do so thinking about the budget you will have to spend.

Some companies don’t have $2k a month to spend on radio, TV, newspapers, magazines and billboards to grow their businesses every month. This is a big expense for any size company in the Shreveport-Bossier City area. You must do a little homework on the Shreveport-Bossier City marketing agencies to see which ones can:

A. Help grow my business massively locally

B. Help brand me online and offline

C. Help manage all my marketing

D. Help create marketing and promotional material

C. Simply save me from going out of business

I can’t tell you how many businesses I’ve seen over the years, from Monroe, La all the way down I-20 to Shreveport, close their doors because of the lack of choosing the right marketing agency. These companies will go out and choose any one to take over their business without a marketing plan in place.

Shreveport Marketing Agencies Facts

Here in the Shreveport-Bossier City area, businesses get very confused on the differences in advertising and marketing. Well, I’m here to help explain to you the differences, and the reasons why I hate the word “Advertising.

Advertising is when you spend money to get some form of exposure in your local market or nationwide. This can be TV, Radio, Newspaper and any other form of spending that you would have to continue to pay if you want to see results. Notice that I said continue to pay, because when it comes to advertising, you will have to keep paying if you want to:

A. Keep running that ad on the radio

B. Keep that full page ad on the second page of the newspaper

C. Keep that big billboard ad on the side of that highway

Local businesses in the Shreveport-Bossier City area go and seek out marketing companies like this locally to set these things up for them. What they don’t tell you is how much targeted exposure you will be getting from all of this form of advertising.

Why is that? Advertising numbers can’t be measured, because most of the time the money that you are spending is just going towards something of wishful faith. We are hoping that someone sees or hears our message, and hopefully takes advantage of our products or services.

Advertising is a fools game that I don’t like to play with my clients. I love to tell them what our numbers are, and the potential outcome. This leads me to something that I love more than anything in the world, which is “Marketing.

Marketing to Leads, Customers and Clients

Local marketing is the #1 key to success for any business in any market, no matter the niche. The sad thing about it is that there are no marketing companies in the Shreveport-Bossier City area that focus on building you an online presence.

Mostly all of the advertising places will try to force you to use old outdated strategies that just don’t convert to more clients. They want you to continue to spending tons and tons of money on things that are not targeted at all.

Today, consider yourself very lucky if you live in or near the Shreveport-Bossier City area. The reason that I say that is because I see myself as one of the old pioneers of marketing, starting from way back in the day. I learned how to market from years of studying to implement tons of marketing tactics online, and offline strategies to grow my business.

For over 15 years now, I’ve been on the grind to help businesses such as yours to help turn your hard earned dollars into unlimited amounts of leads. Now you might be asking how in the world can I as a business owner use the funds that I have now to help grow my business, versus using the advertising method?

What I tell all of my clients across the world, is that you must have a website if you even want to remotely compete against the local competitors. Once that is setup, which is an easy process, now comes to knowing the numbers of potential clients and customers out there who maybe interested in my services.

This is where my form of marketing is 100x better than the advertising money you will be spending. What I do is that I make sure my clients is found online by thousands of people in their local market who are searching for their services.

For Example: If I have a client in Shreveport, La and they own a real estate company, then it’s my job to make sure that they are found.

Here are some numbers..

Did you know that over 1,600 potential buyers and sellers search for “Shreveport Real Estate” each and every month in the search engines.

So what we do is go online and build that client an online presence, where they will be found in hundreds of places online. We do this in two fashions:

1. Local Marketing Strategies

2. SEO

Both of these working together will allow my clients to dominate their industry, and having potential clients calling them to do business. Plus, all of this is called targeted leads looking for what they have to offer.

Now this is just the tip of the iceberg when it comes to the things that I do for my clients. We are all about knowing the numbers, and getting our clients in front of those leads.

Plus, did I tell you that local marketing is about half the cost of advertising? Yea, it’s true, so this is something that I think all businesses in the Shreveport-Bossier should take advantage of before the local competition starts using it.

Advertising companies just take your money, and spend it on crazy promotional type things where they don’t even have a clue of the results. Marketing is just another animal that most businesses in Shreveport-Bossier City are not utilizing in their business. But that will soon change, because I’m here to help, and want to first start off by giving you my free 31 tips of dominating your local market guide.

This guide is filled with things that every business in Shreveport-Bossier City should be using each and everyday to grow their business. Hope that you enjoy it, and please share it with fellow business owners.

Totally Free

Comment Time: What type of advertising are you doing at this moment?

Charlie Sheen’s Guide To Shreveport Small Business Marketing

The 6 Biggest Mistakes Shreveport-Bossier City Advertising Agencies Can Easily Avoid

My name is Antonio Coleman, the owner of the Coleman Marketing Group LLC, and the creator of this awesome small business marketing website. I’m writing this today just to reach out to those Shreveport businesses that are trying to grow their business in this great community.

For over 15 years now I’ve been helping thousands of people, and businesses across the world implement targeted marketing strategies that bring results. So today for the thousands of small businesses in Shreveport, La, I want to just share a few things you can be doing today to standout from the crowd.

Shreveport Marketing Strategy #1

First, what I tell all of my clients is that we must know our market, and know who our competitors are. You see, there is no way in the world you can dominate your local market not knowing who you’re competing with.

Finding the local competitors you must…

  1. Do a Google search for example: “Shreveport Real Estate” skim the first 10 pages to see who has websites and profiles, and record them in a spread sheet.
  2. Look over the newspaper to see who is advertising, and record them also in your spread sheet.

By doing this over a certain period of time, you should have a good understanding of who your competitors are, and what they’re doing on the marketing and advertising side.

Shreveport Marketing Strategy #2

This strategy is the most neglected marketing tactic that nearly 99% of Shreveport small businesses fail to do. They simply don’t go out, and build that online presence for their business. Here at the bottom of the page, I’m going to give you a free Shreveport Local Marketing Guide that you can follow to explain this process in detail.

Just know that you need your business to be found on every type of platform imaginable. When potential clients Google, “Shreveport Ice Cream Shops,” I hope that you did your work on building your online profiles to be found no matter what people type in. If not then you’re missing out on a lot of customers by crossing your fingers hoping that people walk through the doors.

Watch this video, it breaks it down even more.

Shreveport Marketing Strategy #3

Start a blog centered around your business no matter the industry you’re in. Hear me out. Content is everything when it comes to growing your business if it’s offline. Believe it or not, people are searching for your business online, so you need content that can be found.

No matter if you have a…

  • Mechanic Shop
  • Antique Store
  • Real Estate Company
  • Discount Store
  • Lawn Care Services
  • etc..

You might be thinking who in the world would be online searching for these things? “Everyone” So you can start a simple cheap website, and start posting things every other day or so. This will start to build content in the search engines that will be found by thousands.

Shreveport Marketing Strategy #4

One of the most powerful ways of marketing your business for free in Shreveport, La, because of the low competition level, is video marketing. You know about YouTube, which is the #2 search engine in the world, and yes they’re a search engine.

All of my clients across the world were introduced into video marketing by me. None of them even knew it was possible to use video as a way to dominate their local market. What you can do is create a short but simple video for your business, and get it posted on your YouTube channel.

For Example: Let’s say that you have a tanning bed salon in Shreveport, La

What we will have to do is create a simple video surrounding your company name, and the keyword people will type in to find a tanning bed salon in Shreveport. The title of the video would be like this so that the search engine will place it right, and for the thousands of people who Google this to be able to find you.

Shreveport Tanning Salon | ABC Tanning House 318-123-4567

Now, having a title like this will force the search engines to have you come up whether it’s on the 1st, 2nd or even 3rd page depending upon the SEO for that video. Plus, what people will see is your company name and phone number in the title.

Heck, sometimes people won’t even look at the video, they will just call the number because it’s there on the page. So you have to think about if it wasn’t there, then who else would be getting that business? Just something to think about.

Shreveport Marketing Strategy #5

One of the most unforgettable ways to market your business that too many small business just don’t do, is the tactic of giving something away “of value.” Now some businesses get this confused saying that they give away a pen, sucker or something that the customer cares less about.

You want to give out something that makes them say WOOOOOW. If you do this, then two things will happen for your business:

  1. They will love you to death and start coming more often, because they see the value that you put into your business and customers.
  2. They will go out and tell more people about your business, which will get more people to Google your business, and come in to take advantage of your great service and giveaways.

You see that, I said that they will Google your business. This is not always the case, but in most situations it is the first thing that people do before doing business with anyone. Remember what I said earlier about having that online presence, so that when people Google your business, they will be able to find great content from you “if you have a website.”

The Take Away

What I just listed above is not even the tip of the iceberg of marketing your business. These are just the first things that I stress for my clients for us to do from day one to get them on the right page. Honestly, doing the above strategies is enough to get you 10x as much exposure as the other local businesses in your city.

No one else is doing this, so if you have a small business in Shreveport, La, I say to think about taking it to an all new level. It doesn’t call for spending more money, which is what a lot of my clients thought when they first started working with me.

I told all of my clients that it’s my job to help you save money…not to spend money. You could just imagine the silence in their voices thinking how in the world can I make money by helping them for free.

But what I explain to them is that, we think outside of the box when spending money on things that hits home-runs in marketing. Doing it this way, they’re getting more bang for whatever buck they’re spending with me or on advertising.

My passion runs real deep for the Shreveport- Bossier City area, so what I’m going to do is give you all a free copy of my 31 tips of dominating Shreveport-Bossier City area. This is a well read guide by thousands of people across the world, so I hope that you take advantage of it.

Thanks for reading, and please share this page with other fellow business owners.

The 6 Biggest Mistakes Shreveport-Bossier City Advertising Agencies Can Easily Avoid

The 6 Biggest Mistakes Shreveport-Bossier City Advertising Agencies Can Easily Avoid

Hi Shreveport-Bossier City,

My name is Antonio Coleman, proud owner of one of the top marketing companies in the world right here on the outside of Shreveport-Bossier City. I’m writing this today to touch on the Shreveport-Bossier City advertising agencies who are missing out on a few things in this marketing world of ours.

First, I would like to say that for over 15 years now, I’ve been dominating the online world from SEO, Email marketing, local marketing, website design, product creation, writing books, networking, to just simply helping thousands of people across the world grow their business to the massive.

No matter if a potential client called me from New York asking for help growing his real estate investing company, to the guy name Jayde in Kansas City wanting to know how to get his BBQ business off the ground.

I’ve seen and done it all in this world of marketing, so now I feel as though it’s time to help those right here in my back yard. So what I did is that I Googled, “Shreveport Advertising Agencies.” What I found on the front page was a number of just national profile listings, and a hand full of local Shreveport-Bossier City advertising and marketing agencies.

So I Researched

Man, if you ever work with me, then you will know that I’m one of those guys who is crazy about the research and the numbers. I’m a big believer in dominating my local market when it comes to being the #1 business in my niche.

First, before getting into the content on Shreveport-Bossier City Advertising Agencies, I want to say that I love our local market here in Shreveport-Bossier. We have great people here, and most importantly, awesome small business owners such as the ones that I’m going to speak about here in a moment.

Just to let you know how much I care about this area, I’m writing for the top real estate investing website in the world right about now only on the marketing side of real estate. I have thousands of readers every Tuesday that are tuned in to the blog to read what I have to say about real estate marketing.

I’m doing a series of posts that walk people through dominating your local real estate market with creative marketing tactics. Guess what? I’m using Shreveport, La as an example of what I would do if I owned a real estate company here.

Check Out My Blogging Profile BiggerPockets..oh yea this website gets about 2 million visitors per month. Wooooooooow….

Working Together in this Market

I did my research on the internet for our given marketing, and found a list of local advertising/marketing companies that I would like to partner with possibly. First, I would like to say that I really don’t have to, but I want to be able to work with all of the great companies in the Shreveport-Bossier City area.

The way of doing that from my years of experience is through networking, and piggybacking off of someone’s clientele, database and etc. The old saying is that there is power in numbers, and the companies I’m listing below are just a few that I’m looking to do business with.

  • Legrand And Associates
  • Gremillion & Pou
  • Ocean Marketing Group
  • Williams Creative Group
  • Carey Brown Media
  • Kalmbach Smith Meadows
  • Gorilla Design Studio
  • Shipp Media & Marketing LLC

Now, some may choose to do business with me, and others may turn their back on me thinking that I’m no competition to them. No matter what, my goal is to help every single one of these companies provide another great avenue of marketing for their current and future clients.

I’m even looking to bring all of these companies together, and put together one of the most talked about local marketing workshops ever in north Louisiana. Oh yea, my goal is to bring in those thousands of businesses in our surrounding area, and educate them on all parts of marketing. What I want to do is give away as much free information as possible to those who want to dominate that real estate industry, or that tanning salon marketing right here in Shreveport-Bossier.

Educating business owners is what you have to do if you want to bring them on as clients. Believe me, I’ve been doing this for years and this is the reason why I have tons of clients all across the world who love my services, and are leading the way in their local city of domination.

Coming Home

Now is the time to really take this to an all new level by first reaching out to the already established advertising/marketing companies. First before I get into what I have to offer to you, I would like to go over the research that I found on most of all our local advertising/marketing companies in Shreveport-Bossier City.

Just to let you know, I’m friends with some of the top marketing guys in the world. If I start naming them, it may take up mostly all of this article. But, what I’m trying to say is that I’ve done and seen it all when it comes to marketing online and offline. There is no industry that I can’t dominate. “Even this one.”

Al I have to do is come up with the marketing game plan, which is completely easy to do since I’ve done the research on the companies that are already here. I know that what your guys are offering versus the things that I’m doing for my clients, are pretty much like day and night…let me explain.

First, I did keyword research on “Shreveport Advertising Agencies,” which I came across the companies listed above from page 1 to 3. I did this search because if I was looking for a company to help grow my business in this city, then I would Google that term.

So, I compiled the list of sites, and carefully took about 2 minutes each to scan over their websites. Yea, I only need about two minutes because I’ve built and seen so many websites since 1999, that I know exactly what to look for to analyze any website’s functionality.

Horrible SEO

I’m not going to name which sites that have horrible on page SEO, so don’t look for me to say that. I’m just here to point out something that I think needs to be changed if they don’t want me to out rank them.

Many of the sites titles were not locally targeted to this given market. I even saw one that had a title of their website as the URL. What I saw really had me confused, because this same company, if I’m not mistaken, was offering website design. I didn’t get that one. I really didn’t.

There is at least 90% of the websites that are not SEO friendly, and they’re ranking in the spot that they’re in. Plus, what makes that even more crazy is that I saw that some of them offered online marketing and search marketing.

When I see companies offering search marketing, 9 times out of 10 it’s Google Adwords.

Side Note: I was one of the first people to ever use Google Adwords back in the early 2000’s, and wrote a short book on it back then to teach people how to dominate their local market with well targeted campaigns. Ok, back to the content.

Adwords is a good program for small businesses who know how to use it. It can get really expensive if the people running your account are not doing the right research on your local market.

So overall, I found that most of the advertising/marketing companies in Shreveport-Bossier City are more centered towards promotion and advertising. I really didn’t find too many of them focusing on the marketing side of growing a business online and offline.

So, their clients have to continue to pay for advertising as long as they want to see results, which is very expensive. So, my avenue is totally opposite of the way some of theses companies do business, which is the reason why I can dominate the market in no time with a completely different approach.

What I Bring to the Table

My background is in SEO, which is the #1 way to dominate any local market. What I do is that I’m all about dominating my local market by using the power of the internet. Every time a potential client calls me, I always tell them that it’s my job to:

  • Save you money
  • Do the research
  • Bring you results

These are the three elements that I see so many businesses not focusing on when dealing with clients. They only want to charge them thousands of dollars with little to no results. Not me…I know that doing the right research will allow me to know how far my clients budget will take them. I do the research, and find out everything there is to know about the local competition and go out, and build my online presence 10x more stronger than them.

What I’ve done for my clients, is that I built a local marketing platform for them. It doesn’t matter what industry you’re in, my local marketing services will help you dominate no questions asked.

All of my clients get their own local marketing account, where they get monthly reports on their business when it comes to their growth online. I don’t do adwords, because it’s really not the best option for small businesses who are struggling in today’s economy.

I focus on the organic searches, which is really harder to rank in if you don’t know what you’re doing. My clients have three options of getting ranked in the search engines:

  • Website
  • Videos
  • Profiles

Side Note: One of the sites that I looked at above, was offering video production, which is extremely well done, so I give them an A+ on that. But, the SEO for the videos for YouTube, was extremely horrible when it comes to the title of the videos in the description.

I’m not going to name the video, but if it was done right, the client would be getting tons of calls from people wanting to buy their product. Only if the advertising/marketing company would have optimized the video right. So Sad for the client.

Back to the content…

So what is great about this is that, they’re able to see month after month of their growth in the search engines. They’re happy to be able to dominate their local market without spending tons of money on advertising. But, I can explain this process in more details if you decide to contact me.

What I do for my clients is priceless, because we all have good relationships, and just work together on grow their business to the massive. The thing is that this is just the tip of the iceberg of things that I do for my clients, are the things that I’m looking to do for Shreveport-Bossier City.

You see none of us as companies are perfect in what we do, but we do try to provide the best service possible for our clients. I know that if I can make that client happy, then they’re just going to tell more and more people about me.

Final Note

My goal is to work with all of you in this great market of ours. I can bring a lot of knowledge to the table for your clients, and plus they will love you for it. I will be sending this off to all of the businesses listed above in hopes of them contacting me, and getting together to do some partnerships.

Like I said, some will call and others will just over look this like I’m not even here. They will think that this guy is no threat to the market at all, and carry on about their day thinking that I will just disappear into the night.

Hate to tell you that I’m not going anywhere at all, for the simple fact that I’m here to work with all of you great businesses. Yea, I can go out and just start the marketing process and steal tons of business from other local advertising/marketing companies in Shreveport-Bossier City.

I’m not looking to do that unless I have to, so I hope to get a real good response from all those listed above, and any others who want to roll along. If your advertising/marketing company did 500k last year, lets shoot for 1m next year. It’s possible, you just have to know how to market where your clients continue to pay you month after month, while still getting great results.

Let’s work together on bringing new forms of marketing to the Shreveport-Bossier City area. So, contact me today so that we can set up a lunch, and go over how we can work together on helping every single business in our local market.

My contact information is at the bottom in the right hand corner.

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Warning: Shreveport – Bossier City Web Designers are Over Charging for Websites

The 6 Biggest Mistakes Shreveport-Bossier City Advertising Agencies Can Easily Avoid

I would like to say that over the years I’ve seen my share of thousands of websites. From the static websites, to the most well designed websites in the world. So you can say that I’ve been around the block when it comes to website, and can say that I’ve built hundreds of them over the years.

Saying this, I can easily tell anyone if they were over charged for a website that was created by some web designer. So being from North Louisiana and being located on the out skirts of Shreveport-Bossier City, I decided to do a little research on the local so called website design companies in this surrounding area.

Before getting into what I found when I completed my research, I would first like to say that my name is Antonio Coleman. The owner of the Coleman Marketing Group LLC, which is by my standards one of the top marketing businesses in the world. I say this due to the fact that I’ve worked with thousands of clients all over this world helping them dominate their local markets.

I specialize in…

  • SEO
  • Web Design
  • Email Marketing
  • Social Media
  • Reputation Management
  • Local Marketing
  • Product Launches
  • Writing Books
  • Video Marketing
  • and the list goes on and on to growing your business.

All of this stems from over 15 years of learning how to market by using the power of the internet. Now for this reason, I wanted to educate my fellow neighbors here in Shreveport -Bossier City on choosing the best web designers.

Shreveport – Bossier City Web Designers (Options)

Before I talk about how to choose the best Shreveport – Bossier City web design company, I first want to explain to you my findings when I did a little digging. I compiled a list of about 5 web design companies in the 30 mile radius of Shreveport-Bossier City.

Now I’m not going to name any of these companies, but if you do a little Google search, they should not be too hard to find. I took about 10 minutes each to look over their websites from top to bottom. I really didn’t care too much about their design because that’s not a factor when it comes to growing your business online.

I looked at the clients that they worked with that they setup websites for. So I looked, and looked some more and found out a lot about the certain clients that they were going after. Most of them were high dollar clients such as doctors, lawyers and dentists just to name a few.

These are the businesses that have lots of money to spend, so asking them about getting a website and them accepting it will mean big business for them. The sites that I saw on most of these websites are well over $1,000 to create. To be honest, I think that a lot of them were maybe over $2500 coming from how custom some of the design are.

Most of these sites included well in detail videos of the clients place of business, which I know for a fact that it’s expensive to make. Believe me, I know because I’ve being doing video for over 10 years now, and understand how much time goes into shooting and editing.

Overall, I saw that a lot of these sites took a bit of work to create, but not so much that it warrants spending thousands of dollars on…..and here is why.

The Hidden Truth about Websites

Mostly all of these websites looked good, well designed and pretty much all that you would ask for in a website..Right. Truth is that I’m an SEO guy and for those who don’t know what SEO stands for, “Search Engine Optimization.” This is nothing more than creating content in a form of a website, page, post or video to get ranked into the search engine for your targeted audience to find you.

Meaning…if someone searched for “Shreveport Dentists,” and your website is not optimized right like a good majority of the websites that I’ve seen, then you lose out on those potential clients. Hate to tell some of you that your websites are mainly useless unless you can get your whole entire website optimized for terms that people will be typing in locally to find your services.

Now, I would say that some sites were done correctly on about a 70% level. Meaning, there are still horrible issues that Google doesn’t like about your website that must be fixed if you want to gain more clients who are searching for your services online.

I have noticed that a big portion of these sites were done to please the eye, versus to help you get clients. It was their job to make the car look nice and clean, so that everyone can marvel over it. The issue is that, the car that people are looking at doesn’t even have an engine in it.

So, how would this nice looking car get me from point A to point B if it isn’t equipped with an engine. I try to wrap my head around that subject also when I see websites done in the matter of just making them look good.

Whether you know it or not, the search engines don’t see images, 3D graphs or videos. No matter how awesome your site is, if it’s not SEO optimized you pretty much just bought a car without an engine..if you get it.

Did They Over Charge You?

The simple answer is Yes and No. Reason behind this is because it’s their job to give you an excellent website for the money you spend. They want that site to pop when potential clients view it. So, in the form of you getting found in Shreveport through a Google search for:

  • Shreveport Dentist”
  • Shreveport Lawyer”
  • Shreveport Tanning”

It’s pretty much not their job unless you go to someone who can build you an awesome, simple website that is search engine friendly. Basically, they over charge you in my mind because they sold you the car but kept the engine for safe keeping.

My recommendation is to find a Shreveport – Bossier City web designer who can pretty much do all of the necessary things to get your site looking good, and also in a position to capture thousands of people searching for your services in the Shreveport – Bossier City area. Just make sure that they do SEO and Web design, but if they don’t do both, think about going somewhere else, or you will just be wasting your money and time.

Don’t want to leave the great businesses of Shreveport – Bossier City empty handed, so here is a free copy of my 31 tips of dominating your local market in Shreveport-Bossier City.

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