When you think about business card marketing, it’s easy to picture someone just giving out cards to whom ever they come across. To some people or business owners, this is what they do to implement some form of local marketing. But that’s not the way that it’s done, and frankly I have a better and more dynamic way of doing it.
I even included business card marketing into my 31 local marketing tips to dominate your local market. Here today, I’m going to dive into exactly how to put this process together, and use it to your advantage. What I’m about to show you is what I do for business owners who hire me to come in, and build that promotion throughout the community.
Business Card Marketing Ideas
Business card marketing allows you to target your local market to know the following:
- Where you should spend money in your city
- Where your customers live
- Where your message is not be reached
Just by having a business titanic in place, you can now measure a number of things from engagement to promotional ideas. So, my goal here is to inform you on what you can do, starting today, to get your brand on the top of the mountain without even breaking a sweat.
The good old fish bowl method has been used thousands of times throughout the years. People will just place a bowl at the front without having any reasons for a customer to drop their business card in it. I have something for you today that will ultimately help you get your fish bowl method talked about all around the city.
First, you need to think about what you want to give away that will be of value to everyone who has a business card. You want to make your prize so tempting that they’re almost handcuffed to leave a card. So, think long and hard about that promotional item, and follow my lead.
Map it Out
After a number of weeks or months, you should have a fish bowl filled with tons of business cards. These cards will have the names, place of business, and number of customers who are visiting your place of business. From here, you can use color pins on a map of your city.
I will take every card, and use a color pin to locate every customer on the map. Now, I can take a step back and see where my customers live, and where I need to maybe market more to attract those whom I’m not reaching.
You must think about the plan of attack, because if you want to dominate your local market you must reach all areas. That side of town that you’re trying to get, may have a lot of competition.
One way to build up your marketing effort is to have those business cards that you have put into a mailing list. Now, there are many ways you can do this, from calling them up and asking if they would be interested in getting more promotions.
From here the options are endless, because you can email them or send direct mail to get in front of your customers. Just do this in a respectful way, so that you don’t over promote your business. You don’t want to come off as being pushy, and run your customers off to the local competition.
Don’t forget to make that drawing from your fish bowl marketing titanic. Make sure that you announce to all entries of who won, and what they won so that they know that there was an actual drawing. But, at the same time, you do have their information so use it wisely and they will continue to visit your place of business and spread the word.
Think About This
Go and team up with other businesses around town, and introduce this to them. Let them know how you did it, and the results that you received, which will encourage them to participate in the program.
If 10 businesses decided to enter this program with you, and all of them receive 50 cards in their fish bowl, that would be 500 businesses cards at you guys finger tips to do as you please. How Powerful is that?
Comment Time: Will you think about using the fishbowl method in this manner?