Cheapest Real Estate Email Marketing Services for Your Business

Posted on August 6, 2014 by Antonio Coleman

Email marketing will alow you to stand the test of times in the real estate industry if you ‘er using the right services. There are a ton of them out their, but only two of them I recommend due to their services.

But before we get into the services lets talk about the power of real estate marketing services.

Advantage Seeking

Email has been around since the early days of the 1990’s when we had yahoo mail, msn mail just to name a few. From these platforms you had to personally email someone one by one which was time consuming.

Then come along in the late 90’s email marketing services such as Getresponse. Heck I been using them guys every since the first day of the doors been open.

The power of theses services used in real estate really can make your lives that much better. So if you have a website that’s catered to buying houses that are behind on payments, and maybe going to foreclosure soon.

You may want to have an auto-responder on your website where you are given away a free newsletter on how to catch up on payments. Educating the people that are in hard times will do two things..

1. They will catchup the payments

2. They will call you because they cant’ catch up the payments

Real estate email marketing allows you to build up your list and educate them which turns into you doing business with them down the road.

The avenues you can take after their on your list is endless from writing books on avoiding foreclosure, and selling it to your list of trouble home owners.

So I recommend the two..

1. Getresponse

2. Aweber

These are the most affordable real email marketing services I will use to grow my real estate business. For under $20 a month you could be gathering leads right from your website all on auto pilot.

Get My Free Course

I created a free 52 week real estate marketing course for all people in the real estate industry. No matter if you’re a realtor, investor or a real estate company looking to bring in more leads.

My free real estate marketing course will walk you through the top ways to dominate your local real estate market all for FREE.

153,000 Words in 153 Days Challenge

Posted on August 1, 2014 by Antonio Coleman

153,000 Words in 153 Days Challenge

Goals are achieved or broken every single day. Us as people are looking for ways to motivate each other on making the right moves in life to set us up for success. So, one of the ways we can all achieve our goals is by writing them down, and sharing them with world. “Like me.”

Today’s blog post is not about dominating your local market,which is what I talk about 90% of the time on my website. What I’m looking to do today is to bring you on a ride in my goals for the next 6 months.

These goals are achievable only if I take action, and leave no stones unturned. My actions will be performed every single day to get to where I need to be for my website www.Colemanmg.com, and most importantly, Coleman Marketing Group LLC.

This year I’m looking to bring my online presence of this website, and my brand into the mainstream. The only way to achieve this is by sticking to the plan. So, this is the reason for the title of this blog post,which is,“153,000 Words in 153 Days Challenge”

Basically, I’m looking to write 153,000 words in a matter of 153 days which begins August 1 – December 31 2014. So, if you break down the number, this comes out to a matter of 1,000 words per day.

This may seem like a lot of words but it actually is not because I can type1,000 words in an hour or so just depending on the topic. It’s all about sitting down, putting my fingers to the keyboard, and getting to work on the journey of completing my goals.

Now..Let’s Talk Goals

My First Book

Believe it or not, I’m writing my first book on a certain subject which is…you guessed, it local marketing domination. Plus, it’s not going to be that general targeting all industries. I figure my book will be more profitable if I targeted a certain niche such as,

Sporting
Clothes
Pets
RealEstate
Restaurants
Furniture Stores
Dentist office
and many more…

I could have written a book on these subjects in general, but I felt that it would be best to do this by category. So, I picked one, did some in-depth research, and found that I could write a book on it in the form of dominating the market.

So, from the day I start this challenge to the day that it ends at the last days of December, I will be working on this book which should come out to be at about 200 pages.

At nearly 300 words a page, no matter if it’s a kindlee-book, amazone-book, or just the plain old paper back book. It’s going to take about 60,000 of those words to complete 200 pages. The book may go over this number, so the plan is to stay substantially underneath it.

153,000 – 60,000 = 93,000 words left

Just with the book I’m losing about half of my word count, but at the end of the day a book surrounding your brand is priceless, and you set yourself as an authority in that industry.

CMG Blog Posts

While writing my book, I don’t want to neglect the CMG community without posting great content. Even though the book will take up a lot of content, I still have to keep building the content here on my website.

I will still be writing about local marketing, case studies, new local research and doing my favorite..list posts. These are my best pieces of content because they include top notch content from people whom I network with across the world.

So, I’m looking to keep a fresh two blog post on the website each and every week. This comes out to,

2 blog posts a week
8 per month
40 over the next 5 months

I’m looking to use approximately1,000 words per blog post, so that puts about 40,000 words being used.

93,000 – 40,000 = 53,000 words left

This will allow me to work on my book and never miss a beat of posting content to the website. How about them apples?

Targeted Keyword Post

With about 53,000 words left,you maybe asking yourself what will he do with that. I thought about using them for guest posts, but I said no way because when I create great content I’d rather it be for my website.

This goes for posting on article sites, which is good for in-house exposure, but not good for the over all success of your website. Guest posting and article sites are only good these days to post content and get a so called quality link.

So, what I said that was best for those 53k words is to just add them to my website. My goal is to write content centered around the book that I will be writing. This content will talk about this industry and the ways of marketing it to thousands.

Now, these won’t be the 1,000 word posts, these will be what I call “Targeted Keyword Posts.”These are only 300 to 350 words a blog centered around a certain keyword that gets some traffic in the search engine, but its really low like 50 searches per month.

Doing this will allow me build up a list of people who will be interested in the book that I’m writing. So, when the launch day comes I will have a large list of people who are ready to buy my book.

So the numbers break down like this…

300/1,000 words is rounded to 3 post every 1,000 words.

This gives me at around 150 or so posts centered around my book targeted market. Plus, hopefully I’m getting at lest 1 visitor a day from each post with an opt-in rate of half of that.

Closing Words

These are my goals all from writing a measly 1,000 words a day. This on top of the networking that I’m doing, which I will be talking about in the next blog post, will just make this even more powerful.

So, if you just want to get more exposure for your website, business or social networks, then I would say just start writing. It doesn’t have to be 1,000 words a day, but it does have to be at least 1 word.

How to Market your Restaurant Business With Web 2.0 websites

Posted on June 11, 2014 by Antonio Coleman

Restaurants are always looking for ways to grow the number of people walking through their doors. So they go out and run tv ads, radio ads and newspaper ads to get eyes and ears on their business.

All of these marketing tactic are targeted to the offline world where most of the advertising isn’t even targeted. But there is a better way for you to get content out about your restaurant that will your restaurant the cutting edge it needs to compete locally.

When working with the Shreveport, Bossier City and Minden La restaurant market, I tend to lean more toward helping them getting found online. This is by far the best form of marketing and to be honest the cheapest way to go versus breaking the bank on advertising.

Using Web 2.0 Sites

Here is a little trick you can do that will allow anyone in your local market who has a phone, computer or just any device they can search on to find your restaurant locally.

I us this a lot with restaurants in shreveport, and I found out that over 1600 people per month search for the keyword “shreveport restaurants” Wow that’s a lot of people who are hungry, and ready to eat. So Why not position yourself in front of those people by getting found online.

Here is my free ultimate guide on how to dominate your local market if you really want to take this an all new level.

So all you need to do is to us web 2.0 websites to gain that competitive edge over the other local restaurants. I’ve done my research, and will tell you that none of the restaurants in your market are doing it so you implementing it will be very easy.

Web 2.0 sites are just free basic sites you can set up on their platform that allows you to create any content you want. All you do is sign up for an account pick a website theme and start posting content..just that simple.

Now The Secrete

What you want to do is to dominate the local market by putting as much content as possible online that is center around the name of your city, and the word “restaurant”.

Example: Shreveport Restaurants, Atlanta Restaurants and ect..

So all you have to do is to create a piece of content each day which should only take you about an hour when it comes from signing up for one of those web 2.0 websites to posting something about your restaurant.

You can write something about the local restaurant market are special, and events you all have plan. You can write about anything you want as long as its 300 to 500 words to satisfy the search engines.

To help you out here is a list of 128 web 2.0 websites that you can start posting content on today.

What you are looking to achieve with this is that you will be building up local content surrounding the keyword people are searching for. So if they’re looking for restaurants in your city then you should be the first business they find because you created more content then the competition. So make sure you add your contact information such as phone, address and your website if you have one so people can locate your restaurant.

Now go dominate your local market with the best kept secrete for restaurants.

All comments, views and opinions are welcome below.

Secretes of How to Promote Your Restaurant Online to Target Local Customers

Posted on June 11, 2014 by Antonio Coleman

Studies shows that 90 percent of business your restaurant gets comes from a 30 mile radius. This tells us that people will get into their cars and drive at least 30 minutes to eat at a restaurant of their choice.

So as a restaurant owner or manager its important that you position the restaurant to be found locally online by searches. These are the people who are searching from Iphones, Ipad, laptops and so forth.

They’er on Google searching for a restaurant to eat at with their loves ones or just a place to mingle and have a few drinks. Plus if you know it or not many people are not from your city so their notion is to search online for a restaurant, and those who put the work into be found will be found.

Google Your Business Name

First thing I do when working with any restaurant owners in my surrounding cites such as Shreveport, Bossier City or Minden La. Is that I will Google their name to see what comes up.

I’m doing this to see if they even have an online presence from the jump-start. My goal is to see if they even have a website, and if not encourage them to get one setup asap. Just Google “Coleman Marketing Group” and you will see that I dominate the top results so I control the information about my business.

Next I’m looking to see how many places is my business is listed when it comes to profile website like Yellow Page, Super Pages and Yelp. These are just free business profiles sites that list general information about your business.

This range from your restaurant business hours, locations, website and ect..So just for this reason these sites are extremely important for you to be found locally by those searching for restaurants in your area.

Put Your Restaurant Online

The only thing you have to do is think about your city name and/or the surrounding cities name. The reason for this is that people are going to search for the following to find local restaurants..

1. Restaurants in Dallas

2. Orlando Fl Restaurants

3. Restaurants in Shreveport La (1600 people search this term each month)

4. Chicago Restaurants

5. and so on…

All you have to do is set up free profiles on these list of 55 top local directories for your restaurant. You just sign up for a free account and enter all informationconcerning your restaurant business. But make sure you use “Your City Name + Restaurants” in the title and description when describing your business.

Now I will tell you now that most of your local competitors is not doing this. Their out running expensive ads on the local radio, TV and newspapers crossing their fingers hoping someone is listen.

But you’re not spending a dime on advertising, and will be putting your business right in front of those customers who are looking to eat in your town or city. Being found online is the best marketing and the easiest thing you can be doing for your restaurant if done right.

Set these up by following my guide of building online business profiles and in no time you will become the #1 restaurant in your local market.

How to Promote Your Restaurant Business During Lunch Time

Posted on June 10, 2014 by Antonio Coleman

Time is everything to a restaurant management team or owner who are trying to market their business on little time. Most restaurants are busy from sun up to sun down just prepping to serving customers.

So the time to market that restaurant in their given market seems so far from realty. The management team doesn’t really know too much about marketing a restaurant because their expertise is mostly in customer service.

Employees are busy, and the owners are there working themselves are off on business. So what most restaurants do is that they hire some big marketing firm (which is not good) and pay them thousands of dollars to implement things they would’ve been doing themselves for free.

I don’t want to see you guys spend money in today’s market that you just don’t have to spend. There are somethings you can do, and have one of the employee do early in the morning or even better during your lunch time.

Yes, only 1 hour a day of this form of marketing will allow your restaurant to be light years ahead of the local competition. Guarantee the other restaurants in your area are not doing what I’m about to tell you.

Plus this is totally free…

1. During lunch take an hour and sign up for Facebook, Twitter and Linkedin. This will only take you about a good solid 30 minutes to do because you will have to fill out all information concerning your business. With Facebook you will need a regular account to be able to set up your Restaurant Business Page. I did a step by step Facebook guide on setting up business pages on Facebook if this is something you’re not familiar with.

This should take mostly your whole lunch to do especially when it comes setting up the business page. Now that’s completed its times to market your business without the hassle of spending thousands of dollars.

2. During your next lunch….One of the easiest ways to promote your restaurant is to get content out online about it. Meaning you need to let the local community look behind the scene of the restaurant. This comes in the form of creating content that can be found in the search engines such as Google, Yahoo and Bing. Plus this content can be shared by the customers and the thousands of people who will come across it.

There are two ways of doing this which is the free way and the paid way. I will explain them both in full so you can determine the best method for your business as of today.

Free Method

You can set up a free domain website on sites like Blogger or WordPress. Theses websites give you the opportunity to setup free websites on their server. You don’t own the website at all because it’s just an exstenion of their websitewhich looks like this.

www.yourname.blogspot.com or www.yourname.wordpress.com

Theses sites are under your control in form of creating content but as far as that goes that’s the only authority you have over the site. You can post as much content as you want but they own it, and if they decide to shut you down at anytime then they can. So it’s very risky using their free domains in the long run but if you don’t have any money then its your best option as of today.

Paid Method

The best thing I recommend, and believe me I’m not saying this just for my heath is to get your own domain name such as something like this.

www.yourname.com

With your own domain you can do endless amounts of things that you can’t do on those free sites. You now have full control over everything under the sun, and own all your content so no one can just come along and shut you down over night.

So all you have to do is to get a domain from BlueHost, and get someone to setup the website up for you. The site doesn’t have to be spectacular just something that looks good, and able to express the restaurant views and content.

3. During your next lunch…Now the site is set up its time now to start writing content for the site during that one hour lunch every single day. The reason for this is because all the content you post on the site can be read by the customers, and those who are interested keeping up with your restaurant events, specials and more.

All I ask for this to work is to make sure you put the name of your city in the title and body of the content to let the search engines know that you’re trying to allow people in community to find this online.

Putting It all Together

All you have to do now for this to work like a charm is to create a piece of content each and everyday during lunch time. This can be you or an employee who is good at typing content that is at least 300 to 500 words.

This should take no more than 30 minutes to do during each lunch break. Take the next 30 minutes to read over the content, and add any photos of video and ect..that you want to add that benefits the customer.

Finally once that content is posted its time to share it on that Facebook Business Page you setup and on Twitter and Linkedin. Now you are sharing your content online so millions can see what you guys are doing at your local restaurant.

Next you want to make sure all your customers know about this website, and have them come over to leave comments and encourage them to share the content you write each day. Over time you will see more and more people coming into your restaurant on account of this marketing tactic if your consistent with it.

This is something I’m setting for the local restaurants in my surrounding area of Shreveport, Bossier City and Minden La. I’m making an effort to brining creative marketing strategies to help local businesses in my community. Hopefully this will give you the blue print of implementing this for your restaurant starting today.

All comments, views and opinions are welcome below.