FitSmallBusiness.com Forgot About My Well Guarded Local Marketing Ideas

FitSmallBusiness.com Forgot About My Well Guarded

Just the other day I was doing a little browsing around online, and ran across one of the top small business websites online.

Yea that is FitSmallBusiness.com

They did a recent blog post titled “63 Local Marketing Ideas & Resources From The Pros

You know I read a lot of great comments from some very highly educated people from that list of 63.

4) Gabriel A. Mays, Founder & CEO, Just Add Content

Gabriel A. Mays, Founder & CEO, Just Add Content

9) Sean Dudayev, Director of Marketing, InsureChance Inc.

Sean Dudayev, Director of Marketing, InsureChance Inc

47) Ameet Khabra, Search Engine Optimization Specialist

Ameet Khabra, Search Engine Optimization Specialist

These are just a few of the dozen of highly intelligent comments from those who have lived it, and implemented them from day to day.

Even though I feel like they covered about 90% of the top local marketing ideas, I still feel like we could go a little deeper on the subject.

What Will You Learn Today?

  • How to get over the fear of video
  • Local Video Rankings Proof
  • Potential Results of Video Rankings
  • The Results

Here is a Video that walks through how I dominate the search engines with my company name, and exactly how I did it. Plus it comes with a free Bonus at the end of the video, so check it out.

My Local Marketing Ideas

When I saw this list, I almost fell out of my chair trying to see why I wasn’t contacted. You see, I understand because I realize everyone can’t be contacted online as an expert. There are tons of great minds in this “local seo marketing” field, so it’s always someone to turn to for answers.

So saying that, I wanted to go a little more deeper into some of the local marketing strategies that will give you the most results overtime.

One of the most under used local marketing ideas that I stress more than anything is the power of “Local Video Marketing

Are You Doing Video Marketing?

When I wrote the Ultimate Guide to Local Marketing a while back, I wanted to dedicate an entire chapter just to video marketing.

Why? The main reason is because video is something local businesses just totally over look.

They mostly just put a few ads in local paper, and cross their fingers hoping for the best results. Video is just not something people want to be part of because of a few reasons.

These are the main ones I get when I’m siting down with a potential client who is looking to dominate their local marketing.

I ask them..have you thought about video? Oh, oh no..I’m not good in front of the camera

or

  • I’m too shy
  • We don’t need video
  • Customers won’t watch
  • No good camera
  • ect..

Can’t believe how many times I’ve heard these words uttered out of business owners mouths. I’ve found out that the reason for this is not because they don’t think video could help them, but they just have no clue on the power of it and how to implement it.

Here I just want to list a few things you need to create a video on a minimum budget without breaking the bank.

  • iPhone or any reasonable smart phone
  • Good Bright area “outside or well lit room”
  • Short bullet points
  • The willpower

Before I get into the above elements into making videos quick, easy, and without expensive equipment, I first want to talk about the magnitude of creating local videos, and how it will force your brand to dominate locally.

Local Video Dominate “Proof”

One of the main reasons you want to create a video marketing campaign for your business is because you’re able to first tackle all forms of keywords related to your business.

Why?

People Google You..Duh

When someone Googles your name or company name, you better have something of value to share with them. If not, then other people will do that for you in the forms of bad comments, bad reviews and etc.

Videos that are optimized correctly with your information in the title, such as your company name, will nearly automatically rank highly (if your name is not related to another well known brand).

Now if you can make that video about your “company name,” and allow it to rank locally then you put yourself in the drivers seat of controlling your content. Yes, video is content, and people love to watch a video more than anything else.

Plus, not only that, a video stands out like a sore thumb in the search engines. Don’t believe me then Google my company name “Coleman Marketing Group,” and tell me what you see first.

Screen Shot 2015-10-01 at 10.17.00 PM

All I did was create some short videos from my awesome Mac computer, optimized the video titles, and bingo I was ranked for my name. It took a little time since my Youtube was “new”. Now think about this…what if I created a video around my local market to attract small business owners?

Titled

    • Shreveport Local Marketing Company
    • Small Business Marketing Agency in Shreveport
    • Shreveport Marketing Services
    • Get it? OK Got it

Join 2,387 other People:Businesses and Download Antonio’s 31 Tips to Dominating Your Local Market Guide - ALL FOR FREE

Potential Results

The overall reason to do video marketing in the first place is to get results that will produce calls, opt-ins and actions.

Andrew of Video Brewery talked a lot about the statistics part of video marketing, which is what we measure to see the effectiveness of our online marketing.

I’d like to share what happens when you create a video such as the titles I listed above.

My Results

Back in October of 2014 I decided to turn my thoughts of local domination into a reality. What I was trying to do was see If I could rank highly in the search engine for a few terms that related to my business model.

So what I did was, I wrote five blog posts and created five videos that also go with each one of them.

Here is the list of Videos/Content

Can you see it?

Well, if you can’t spot what I was trying to do, then let me explain it for a minute.

First I created titles that are eye catching in the first place to get good click through rates. If there are three listings right on top of each other, and one title is general, and the other one is ok, but the last have some catchy phrase to it…which one will you click?

Not only that, you should see that I mention the city + industry I was trying to target. You can say that with the catchy title on top of the city + industry, you will say that I’m hitting on all parts.

What I was able to do, and you can do it too, is that I optimized my blog posts, and each video with the same title. Smart huh.

This made it almost impossible for me not to rank at least in the top 20 without even doing a second of SEO.

Guess what? That’s what happened

Few Rankings for Proof

First for the keyword “bossier city web designers, which is the fifth listing at the top of this post. You will see that I’m ranked on the 2nd page for that keyword in the top position, and the video I created is half way down the page.

bossier city web designers local marketing ideas

Yea, I know pretty awesome right

Not really to me because I like the front page a lot better, since the first 5 listings get about 95% of all clicks. Even though that listing is not on the front page, it doesn’t mean that it’s a complete waste.

Think about this…if I never created that content, then it wouldn’t even be found anywhere, but since I did now I have a chance to be found by those who are looking for those services.

The overall reason for this is to get that video ranked so you can be seen compared to the other competition who are not even thinking about video marketing.

Amazing Results

To get the best video results explained by Shawn Forno from IdeaRocket, is to go out, and create something of amazement.

Not saying I created something of that stature, but I did focus on getting the attention of a small group of people who will be willing to search.

So I decided to go after the keyword “minden marketing companies” which just went with the content and video, I was able to rank on the front page in the position in a matter of days.

minden marketing companies local marketing ideas

The feeling you get when you see something you created being at the top of the search engine is like no other. Even after 10+ years of doing SEO/Local SEO Marketing, I still get excited to see top rankings.

You can achieve those types of easy rankings also only if you implement yourself.

When I wrote the “The Ultimate Guide to Local Marketing Domination” I added a chapter on local video marketing. Why, the simple fact that most local businesses just totally over look the internet especially video marketing.

This form of local marketing is more effective than any other form because videos stand out like a sore thumb. So make sure your business is filling up your local market within a lot of sore thumbs.

Injured finger with bandage

Wrapping this up I just wanted to add my well guarded local marketing ideas to the FitSmallBusiness collection of responses. There were a lot of great responses, but I felt like I needed to add my point of view for those who wanted some clear cut proof of rankings.

Finally, for those of you who love tools like myself, then here is a list of “Marketing Survival Tools” I “Antonio Coleman: can’t live without.

Comment Time: I would love to hear your point of view, and those who leave a comment will get something really special emailed to you to help you create awesome catchy titles. All for FREE

Building an Online Presence is NOT SEO – It’s Like Comparing Apples to Oranges

Building an Online Presence is NOT SEO – It's Like Comparing Apples to Oranges

One of the main reasons  that I’m writing this blog post is to show not only my own clients the difference in SEO and Building an Online Presence, but also to educate those others who may want to get updated on this topic.

SEO vs Building an Online Presence

Most people will tell you that both of these are the same no matter how you look at it. Well, sorry my friend, but this is like trying to compare Apples to Oranges.

What I want to explain today is the difference in the two so you as a business owner online or offline, will make the right choice for your success. First before you start thinking about which route you want to take, I would like to explain to you the incredible differences in the both.

OK,

I would like for you to think about this for a moment to get you in the mind set of understanding the two.

Lets say we’re a real estate company located in Shreveport La, and there are around a solid 30 competing real estate companies in the given city.

To break down the numbers even more, lets say only 20 of them have “WEBSITES.”

More random stats…

– 10 Have Facebook Business Pages

– 5 Have Twitter Accounts

– 6 Have Google Business Listings

– 3 Have a Yelp Page

– NONE are Blogging

– NONE Have Videos Ranked Online

Now, as you can see we are competing with these companies who do have somewhat of an online presence, but not enough for you to target SEO. You may be asking yourself since SEO is not the best route to go in this case, then possibly the building of the online presence is the best route to take..RIGHT

Correct…and here is why

What is SEO

I’m going to make this as simple as possible so that I don’t get anyone confused about this form of marketing. When you think about SEO, you have to think about the following…

  • Online Page Optimization
  • Offsite Optimization
  • Awesome Content “Link Bait Type”
  • Blogging Content “Epic-Wow”
  • Backlink/Links “Authority Links”
  • Social Media Presence

These factors have everything to do with SEO, and when you implement them together you get some form of rankings in the search engines.

Here is a infograph from 1st on the List 

Building an Online Presence is NOT SEO. What is SEO

The fact is that all of these moving parts are all about pushing your website up the rankings for any keyword you like.

For Example: Lets take the keyword “Shreveport Real Estate,” which gets around 1,600 monthly searches.

If you wanted to do SEO to get ranked on the front page of this keyword, you would have to first optimize your website/page/post to support that word.

Next, you will need to go out and get that content on as many highly targeted websites as possible. Now all links are not apples to apples. Some links such as forums, comments and low quality websites are not going to help you at all.

Reason being, is that the other websites that are on the front page for “Shreveport Real Estate” are connected to other highly authority websites, so to even be able to compete you will need to go after those links and others that have what we call link juice.

This is Too Time Consuming

Unless you have a lot of time on your hands or can hire someone or a company to do this for you, then I will say don’t even think about doing SEO.

Tough get highly quality links

You’re talking about months of hard work that may or may not work. So my recommendation is to stay clear of SEO unless you have the budget, and the time to really wait it out until the rankings start to move.

But I gotcha…here is a free SEO Practice Course that will walk you through the entire process of SEO for those who want to learn about this even more.

What is Building an Online Presence?

One of the main reasons I offer the building of an online presence to all of my clients is because of the range of rankings you can get.

You see with SEO it’s all about ranking your website for a targeted keyword, and waiting out the process to see what happens.

Online presence is more like getting thousands of people to promote your business for you. Meaning, instead of me standing on the corner selling T-Shirts, now I can have thousands of people selling my T-shirts just by me giving them my business model.

Check out this infograph by  Digital Information World

Building an Online Presence is NOT SEO – It's Like Comparing Apples to Oranges

Simple Example:

Walmart has thousands of stores around the world if you know it or not. If I wanted to put my business in-front of thousands of potential customers everyday, then I would fight to get my product in those stores.

The overall goal is to piggyback off their success so that I can make sales just that much easier. You see, Wal-Mart has authority in the world, so if I want to have a successful selling product, then I need to be part of that crowd.

Building your online presence is all about getting your business on as many platforms as you can that already have authority. The top three ways of doing this is by having your business located on as many high authority places such as..Youtube, Profiles and Citations.

Youtube videos rank very well in the search engine when trying to rank for local targeted keywords. So if I was a plumber in Shreveport La, then I would do a video centered around the keyword “Shreveport La, Plumbers.”

That video, just because it’s Youtube, it would rank at a good spot in the search engine. Why, the simple truth is that Google owns Youtube, and they focus a lot on their content to rank highly even the video.

Basically, just creating a video that is optimized will somewhat rank above the general websites if implemented correctly. If you can rank on the front page for that search term, then you will get a share of that traffic.

But wait there’s more…what if I say that you can create unlimited videos, profiles and citations that all will out rank most websites…what would you say?

Well, if I were you, this will be the route I would go because I don’t have to build backlinks.  Simply create the profile, citation or video which will automatically rank well.

Yes, it will take time

Just like SEO, building an online presence does take time also, which is what I explain to all my clients and potential clients.

It can take months also to see some form of growth in the search engine, but it’s a lot less stressful than trying to find websites to exchange links with.

Look, I’m not going to leave you hanging without giving you something that will not only explain this in details, but will also walk you through how to build your own online presence.

Take a look at my 31 tips for dominating your local market ,which also comes with a step by step guide to growing your business online.

Join 2,387 other People:Businesses and Download Antonio’s 31 Tips to Dominating Your Local Market Guide - ALL FOR FREE

Final Thought

SEO and the building of an online presence are two of the most powerful forms of local online marketing for small businesses. What I would like for you to do is choose what works best for you financially and overtime.

I hope that I explained the two in the best fashion possible, so now it’s your turn to go out and dominate your local marketing..but the question is which route will you go?

Special Gift: 50+ Comments, Hundreds of Visitors by Being Featured on BiggerPockets Newsletter

Special Gift 50 Comments Hundreds of Visitors by Being Featured on BiggerPockets Newsletter

Over a week ago, I wrote a blog post on BiggerPockets titled “How to Get a 40%+ Response Rate on Your Next Direct Mail Campaign.

That post was created to educate the real estate community on how to get a higher response rate through direct mail. You see direct mail is may be the top 2 or 3 ways most investors go about marketing their business.

Note: I have a special gift for all of my newsletter subscribers

So when people are spending tons of dollars on direct mail, then they’re more willing to learn how to capitalize on their investment. Overall, the post was centered around the strategies of how I would tackle my direct mail campaign in a more effective way.

36 Hours Later

First, I would like to say that BiggerPockets is one of the top REI websites in the world. Thousands of members read the content, guides and listen to their Podcast. The platform that they have are all centered around those who want to get more out of their real estate business.

Now, after about a day or so of that post going live on their website, I got an email from BP, which they send this to everyone who signs up, and want to receive their daily content.

The thing about their newsletter is that it only comes out about once a week, and usually it’s in the middle of the week. This newsletter highlights the weeks top content on their site, which is ranked accordingly to whatever terms they have.

I’m thinking that a lot of content that is featured in their newsletter is content that gets a lot of so called activity.

Here is a screen shot of that email..

coleman marketing group featured in Biggerpockets newsletter

From here you can see that they titled the newsletter somewhat after the title that I gave my blog post, which I posted on their blog. This newsletter easily goes out to thousands of REI people who will love to read content such as mine.

This means that I’m able to get my knowledge out to at least 100k people, all from my efforts of writing epic-wow educational content.

Don’t think educational epic-wow content is important for any website, then take a look at this blog post that I titled “Two Investors Talk About If They Had to Start Over From Scratch.” Which received over 2,613 shares on stumble upon.

People love great content that teaches them how to do something effectively, and without spending tons on advertising.

Next, another great thing that they did was that they featured the blog post at the top of the page to get even more targeted exposure. Yea you can see my nice looking face there smiling from ear to ear knowing that I just put my content in front of tons of people who can benefit from it.

How to Get a 40 Response Rate on Your Next Direct Mail Campaign

That blog post has been viewed thousands of times, and has gotten over 58 blog comments from those who just loved the content. This leads me to my special gift.

Special Gift

If you know me, then you will understand that I’m one of those people who just love to give back. No matter what it is, I’m always looking to reward people for their hard work and determination.

What I want to do is highlight those 239 people who are subscribed to my 52 week real estate marketing newsletter course. Those of you who are on the first week or even in the middle around the 26th week, I would love to say thanks so much for sticking around for something I work really hard on just for you guys.

So just for you being part of this course, I would love to list all of you on the front page of my 52 week real estate marketing newsletter course page. That page gets around 500 unique visitors each month as of today.

Yes, I would like to have all of you listed on that page with the following info if available:

  • Website Link

  • Facebook Profile Link

  • BiggerPockets Profile Link

All you have to do is leave a comment below, which only needs to be about 3 to 4 sentences of your views of my free real estate marketing newsletter course. People are loving it, and if you don’t believe me, then check out what others are saying about it online.

Antonio Coleman Biggerpockets commnet

Gino Forte reply to Antonio Coleman

coleman marketing group great work real estate marketing

Once you post your comment below along with the links that I asked for above. If you have those links, then I will take that info, and add it to my page here.

From here, hundreds of people every single month will be able to read your views of the free course, and most importantly be able to connect with you through your various links.

How Awesome is That?

The Goal

All I want to do is give back something of value to you all who have been part of this newsletter. I want to be able to showcase you all on one page for the world to see, and be able to promote your business as well for TOTALLY FREE.

The only thing that I ask is that you post a comment below today, or within the next 48hrs, since after this time I will turn off the comment section to the page where you might just miss out on a great opportunity to promote your business for free.

Finally, I would like to ask for one BIG Favor, which is, can you help me share this page. After you post your comment, can you please share it on your networks? I have many buttons here to the left side of the page for your convenience.

All I ask is for you to click a few share buttons to notify your followers of your comment.

P.S. Just wait for what I have in store for you guys a little later this month on how to implement direct mail the most effective way for even higher response rates.

Stay Tuned

My February 2015 Local SEO Marketing Report

CMG Monthly Local SEO Marketing Report for Feburay 2015

What happen in February 2015

Last month was a very interesting month, because honestly the only blog post that I posted was my first yearly local marketing report, and another post that I will talk about here in a minute that went viral.

Out of 28 days, I only mustered to write one post, and a list post where a few of my online friends talked about if they had to start from scratch. On any other month, I would say that this is some terrible marketing that I’m doing, by not blogging at least once a week.

But I have something that I have been working on all month that took me away from posting content regularly. I can’t even tell you what it is as of this second, just know that it’s over 9k words long, and was created for those who are in the real estate industry.

I’m one of those guys who loves to tackle all industries, and the one that I’m focusing on now is the real estate industry. The goal for this year is to come into this market, and give away as much free real estate marketing advice as possible.

 

Start of my Podcast

So a few weeks ago, I asked those who are part of my 52 week real estate marketing course would they be interested in a Real Estate Marketing Podcast. To my surprise, I got a number of responses from those who gave me the thumbs up in getting this done.

Email Responses

Yes” a marketing only podcast would be a gold mine. I have listened to all of the marketing podcasts on bigger pockets, but there are not enough. I am like most investors, I don’t know how to properly market my business. Everyone needs to know that I am Zach The Home Buyer! 

I say quit thinking about it, and just do it! All of us who are in RE are actually in marketing, we just don’t know it.”

Yes, I prefer podcasts!”

 

PLEASE DO IT ANTONIO!

I enjoy reading, but sometimes a podcast just fits in the schedule better!”

 

Antonio, I see that you are also a member at Bigger Pocket. How will your Pod cast differ from theirs? I agree people learn in different ways, none better than by actual doing. For me, if I listen to everyone offering real estate marketing advice I would never get anything done in my business.

Yes! I need relevant and actual step by step information on a particular topic. It would be good to find out what people actually need now to move their business forward. As fast as things change on the internet, the information needs to be delivered in bite size easy to implement.”

 

I think podcast would be a great idea”

 

Yes Antonio, I enjoy listening to informative podcasts to and from my day job.”

 

Hi Antonio,

I would definitely listen to the podcast.  I listen to the Bigger Pockets podcast, Buy Sell Fix Flip with Michael Quarles, and Bad Christian podcasts all the time, so yours would be great!  I love your articles on BP, and I feel like I am learning a lot.  The progress is coming slow, and I know I need to blog more.  I plan to implement some of your ideas from the last few articles shortly.

Greg”

 

Hey Antonio, Yes I love podcasts like the ones on Bigger Pockets for example. As long as I can download them for free so I can play them on my phone while I’m driving. And the content is relevant Downloading is the key for me so I don’t use up my data. And it give you more freedom. To play when and where you want. I love to read too! BDaniil Kleymanut sometimes listen is easier.Thanks Derek

Must Read #31 Tips On How To Market Your Business

Finally, I took a few days to look around for a microphone. One thing that I realized is that there are thousands of microphones out there. But I finally decided on one that I feel will produce the best quality of sound.

So look for this Podcast a little later this month, which will be released with at least 4 episodes. I’m excited about this other form of marketing, which I know will benefit so many in the real estate world.

Blog Post Went Viral

This past month I posted a post that asked a number of REI what would they do if they had to start from scratch. I got two guys to respond to my request, so I posted their response on my website as a blog post.

I created an awesome looking image of the two investors that I posted at the top of the page. These two REI guys gave me a little content that will spark something of amazement once it went live on my website.

On February 10, 2015 I published this post onto my blog, and started to share it on the following sites.

Two Investors Talk About If They Had to Start Over From Scratch

That blog post went viral online on Stumbleupon. For those of you who don’t know, this is a website that features awesome content, videos, images and etc..

You see, all I did was that I posted it there, and somehow it got picked up by the funnel system. This is a system where people just start to share it on their profiles, which shows up to their viewers.

Below you will see to the left hand side, the share button for Stumbleupon was shared over 2,613 times. This is pretty much like you posting something to Facebook, and everyone of your friends start to “Like” it. Then it starts showing all over the place, so this is what starts the viral effect.

Side Note: Even though it’s all great to get this type of traffic for the numbers sake. To be honest, it’s really not that good of a thing at the end of the day. Reason why is that most of the people who seen my website were probably not interested in what my two friends had to say.

Two Investors Talk About If They Had to Start Over From Scratch 1

What this comes down to is targeted traffic that converts. When you think about traffic to a website, you must take into consideration of what type of traffic it is. Is it direct traffic, referral traffic or search traffic? 

So at the end of the day, I’d rather have 100 targeted visitors per day versus 2,613 shares from Stumbleunpon, even though it was great while it lasted.

February Monthly Stats

When it comes to the traffic that my site is getting, I’m always willing to share it with my readers. I’m not getting hundreds of thousands of visitors, but I am getting traffic that converts.

What I’m saying is that my traffic is coming from places that supports my content. People are coming in directly, referral sites to me being found in the search engines. It’s 100% remarkable to see the growth of a website online when you apply hard work.

Now 2014 was my first full year of having this website live online. I created the Colemanmg.com website back in March of 2013, and as of you can see from that first month, I only got a whopping 24 people to visit the website.

Fast forward it to February of 2014 and 2015, which was last month. I only manged to get around 402 people to visit this website. Heck, that was still almost one full year after starting the website.

This is why I stress to people that it will take 6 months to a year to grow any website online. Depending on your industry, it can be fast or even longer. But the medium is around 6 months to a Year.

3,562 Visitors to CMG

Going from 402 visitors up to 3,562 visitors, is a big jump in traffic. To be 100% honest with you, I’m not real happy about that number at all knowing that I could’ve done better.

CMG feburary 2015 local seo marketing total traffic

You see, I’m a very busy guy who had tons of clients to tend to that past year. I really did not have a good process setup to balance my marketing, and the marketing of my clients websites and online presence. So I basically couldn’t work on my own projects like I wanted to.

No fear, I finally got the situation worked out by bringing on some good quality help that will allow me to focus more on growing my business, versus working in my businesses.

22,218 Impression from Search Engines

Now most of you may not know what this means, but it’s when your website content shows up on a page when someone does a search. Meaning, those top ten listings are shown, then this counts as an impression.

My content for my website CMG, was shown over 22,218 times in the search engines, with the opportunity to be clicked on. Now I only got 207 of those into clicks, but it doesn’t feel good to know that I was there to be able to get clicked on.

CMG Feburary 2015 Local SEO Marketing Google Webmaster

Note: If you look at the far left, you will see that I have over 926 Queries. This means that my content was found in Google for that many keywords/keyword phrases. Like I said, most of all of this is from content I write, and is being ranked in the search engines for tons of keywords.

My Local Marketing Stats

In my first yearly report for 2014, I talked about really digging deep down to go after my own local market. What I meant was that I would focus more on dominating my local market when it comes the online world.

I started this process by going after a few keywords such as…

Minden Marketing Companies – both website and video on #1 and #2

How Minden Marketing Companies Can Help You Dominate Webster Parish

 

Shreveport Marketing Agencies – website #12 and video main optimized video is not ranked

How To Choose A Shreveport Marketing Agency On A Shoestring Budget

 shreveport marketing agencies

Shreveport Small Business Marketing – website #10 video #9

Charlie Sheen’s Guide To Shreveport Small Business Marketing

Shreveport Small Business Marketing

Shreveport Advertising Agencies – website #18 video #28

The 6 Biggest Mistakes Shreveport-Bossier City Advertising Agencies Can Easily Avoid

 

Bossier City Advertising Agencies – Video #11 website #12

The 6 Biggest Mistakes Shreveport-Bossier City Advertising Agencies Can Easily Avoid

 

Shreveport Web Design – website and video not ranked at all

Warning: Shreveport – Bossier City Web Designers are Over Charging for Websites

Bossier City Web Design – website #35 video #39

Bossier City Web designers

I Made a Big Mistake

Above I wrote a blog post and created a video for each keyword, which is ok, and I’m ranked #1 for Minden Marketing Companies.

This is what I know for 100% fact by being a local seo marketing guy that the other keywords that I picked was going to hard to rank for without doing some good SEO work. I just knew these were some keywords that I wanted to start with first, because I knew how long it would take to get them to move up the rankings.

So my plan of action is to let these simmer while I start to create more local content around other industries. My plan is to target at least 5 to 10 new industries each month by producing some epic-wow content to help them market their business.

Ultimate Local Marketing Domination Guide by Antonio Coleman

Maybe this month, I will focus on the following industries:

  • Attorney
  • Dentist
  • Daycare
  • Restaurant
  • Real Estate

The goal is to write content, and create a video around these industries to help them market their business on a higher scale. You see, I know companies such as these are looking for ways to grow their business.

Most of them are located in certain cites, such as Atlanta, GA. Now if I’m a Daycare owner, I might go to Google and type in..

How to market my daycare in Atlanta GA or How to market my daycare

You see, on the first one I added the word “Atlanta” to the search, but the second one I left the word “Atlanta” off.

Search engines are very smart these days, so I know that even if I don’t use that keyword in the title, I can still come up on the front page because most searches are done with the local aspect in mind. So Google will still show my listing somewhere even if they don’t use that word “Atlanta.”

This is the model that I plan to follow for my own targeted local market. My focus is to build so much content around every single high paying industry that it would be impossible for me not to get in front of my potential clients.

Finally, at the end of most of my content, I will be offering them my free ultimate local marketing guide that will walk them through the few ways of growing their business online.

The goal is to help, help and help some more, so the local industries can get the right information to stand out in a crowded market.

Thanks You All

I hope this year of 2015 is a success for all of you who are doing business online or offline. Please help me share the content here on CMG by using the share buttons right here on the page. This will mean the world to me knowing that my content is being read by people who will take actions.

Thanks

Antonio

My First Yearly Local Marketing Report for the Year of 2014

My First Yearly Local Marketing Report for the Year of 2014

I would like to welcome you to the first local marketing report for CMG, and for the start of 2015. I’m looking to produce these reports each and every month showing you the things that I’m doing to promote my own business, which is the Coleman Marketing Group, and my website wwwColemanmg.com.

These reports will include the things that I’m doing throughout the month to grow my presence online and offline. Plus, this gives me the opportunity to see my growth month to month, and at the same time, help you make smart choices about marketing your business.

I used to do this a lot on one of my other websites from back in the day, but that site was centered around getting free traffic to my website. So I was doing reports on how much traffic the site was getting, and how I was achieving so much success online. These reports will not be in that format since most of the people who read CMG, are business minded people who have or are looking to start a business.

This means that they’re looking to learn how in the world do they market their businesses online and offline, without having to spend thousands of dollars? Like all of my clients will tell you, my goal is to help you save money and keep money in the bank. Not spend it on things that may not give you the biggest return when it comes to getting more leads and clients.

What Goals I’m looking to Achieve with these reports

  • Track my local presence online and offline
  • Create a blueprint for you to follow
  • Educate those who need it the most “You”
  • Build a following of people who want to learn
  • Help business owners like you dominate their local markets
  • Inspire someone who thinks growing their business online isn’t possible

What I will be covering today

  • Last year’s website and personal growth
  • My online presence today and plans of growing it
  • The great epic-wow content that I wrote
  • My plans of growing the site and my local online presence

Last Year of 2014

Last year was a pretty good year for the Coleman Marketing Group, online and offline. When I started this website it, was all about using it as a platform to grow my own business locally in my community. Then I started writing more for the regular small business owner, to teach them how to go about growing their business online.

The road to get to where I’m at now, is just truly a blessing in the sky. The site is growing on a steady, but massive, level when you think about the industry that I’m in. In the “Local Marketing” field, there are a number of companies that you can turn to when you want to grow your business. But I’ve started to seek my way into the market, and make myself one of the top people to turn to when businesses need help growing their online presence and more.

Half of the year I worked on just writing good targeted content, while not focusing more on my local online presence. You see, I focused so much on my clients online presence, that I just merely forgot about working on my own business. This is the only part about 2014 that I’m not proud of.  No worry here, because in 2015 I will be putting this into high gear, and you will be able to see my growth month after month.

The reason that I’m doing this live with my own business, is because some people don’t think that it’s possible to grow a business that’s offline, online. Just realize that hundreds, if not thousands, of people are searching for your services each and everyday, so it would be wise to get your business in front of those people.

Hopefully, these reports that I do each month revealing the growth of my own business, will inspire you to take action. This is one reason why I make my services so affordable, is for you to take action growing your business. All of these reports will be centered around me trying to build my local online presence for a number keywords that I think people will be typing into the search engines to find services such as mine.

But first let’s just take a look back on all of the traffic numbers that I’ve accumulated over this past year. This is from all of the online marketing that I’ve done for the site to get it out there in front of people who would be interested in growing their business by using local seo marketing.

Just understand, all of this is from doing local online marketing, blogging, local seo, and more to grow my website and business. So understand that no matter what industry you’re in, the same rules will apply when growing your business. Just be prepared for two things: doing the work yourself or paying someone else to do it for you. No matter what, I’m going to be showing you the exact steps that I took to just get to this point. Until then, let’s go over some numbers.

Coleman Marketing Group 2014 Overall Traffic Numbers

The site did really well when it comes to the overall traffic that I was able to get the site in front of. 15,483 people decided to come over to CMG to read some form of my content. Now, this traffic didn’t come over night at all, because if you know it or not, I had to really get out there and market the website.

The entire site is about local marketing, so I don’t just cater to one specific niche. Basically, when I write about something, it pretty much covers everything across the board. You see for the 2015 year, I will be helping a lot of real estate people market their businesses more effectively this year.

Now, even though I might write some content on my website strictly around the real estate industry, it doesn’t mean that content can’t help you if you’re in the automotive or sport niche. The same rules and processes still apply to all parts of local marketing.

So, I’m saying that all of the content that I wrote on the website was centered around helping all industries. I really stressed this a lot in my ultimate local marketing guide, that is just jam packed of step by step instructions of dominating your local market.

coleman marketing group 2014 total traffic stats

Finally, I just wanted to give you a sneak peak into the daily traffic that I’m getting from a number of sources such Google, referring sites, and people coming directly to the site. Now this is targeted traffic that I’m always talking about when it comes to growing your business. If you want to be found online for free and have your leads chase you down, then you have to build that online presence.

Just realize that this is from a lot of hard work of producing quality content and building my online presence, which is what I’m going to be focusing a little more on this year.

coleman marketing group 2014 total daily traffic

12,222 Search Engine Seekers

Now, if you stick around long enough and join my mailing list, by getting my 31 tips of dominating your local market. You will sooner or later learn how to get your business, no matter the industry, locally in front of thousands of targeted people each and every month.

For those of you who don’t know what Google Webmaster is, don’t worry about it, I will be doing some tutorials on it later on down the road that will explain it in full. To sum it up now, it’s just a free web based software from Google, that tracks your online presence in their search engine. It let’s you know who is linking to your website content, keywords you rank for, and much more data.

For today, I just want you to focus on one thing, which is the search volume that my site comes across on a monthly basis. I write a lot of content locally and nationally, that I like to be ranked in the search engines. So the goal is to have that content show up in the search engines, so that I can be found.

For example: Search the keyword: dominate your local market

You will see that my “Ultimate Local Marketing Domination Guide by Antonio Coleman,” is on the front page. Every time someone searches for that keyword, or “how to dominate your local market,” that page from my website will come up.

This is called an impression when your listing comes up in view of the person who is doing the search. Now, this doesn’t mean that they clicked on it, it just means that your listing came up. For the past 30 days, I’ve been sitting around 12k impressions per month for all of the keywords that I’m ranking for.

Meaning, all of the content that I write is ranked in the search engine somewhere, and people are finding it. Think about that for a moment!!!!! If you’re running a business locally no matter the niche, and people can find what you write in the search engine just by doing a search, how powerful do you think that will be?

Well, it’s very powerful because I have the status and growth to prove it. Don’t worry, I’m here to teach you how to do it in a cheap but effective way. Plus, you see from the image below, that I’m ranked for over 597 keyword phrases, which is extremely powerful. Ask yourself one question, is this something my local competition is doing?

Let me answer that for you..Nope

coleman marketing group 2014 webmaster stats

More Press for CMG

I started off the year on a high note by being interviewed by a local newspaper company. They wanted to do a story on me, so that I could enlighten the local businesses about how local marketing can be a powerful tool. This was my first time getting on the front page of a newspaper, which was kind of awkward. Once that thing hit the stands, my phone wouldn’t even stop ringing.

People wanted to know more about local marketing, and how I can help them get to the next level. So here is the link to the blog post that I wrote about it.

Special Thanks to Minden Press Herald of Minden La from Antonio Coleman

Plus, this past year I started on a journey to help those in a certain niche market. So I went out and picked the real estate industry first to go about educating people in that market about how they can grow their business online to gain leads.

So my goal was to get into some publications online and offline, so that I can start the educational process. This is the reason that I created the free 52 weeks real estate marketing course, that is totally free, for anyone in the real estate industry.

It’s a 52 week course where they get one email per week explaining what they need to be doing to grow their real estate business in the form of getting more leads. All that I’m doing is educating people on what to do, and most importantly, I’m not selling one thing to them. Not trying to make much, just purely looking to spread information about building that online presence.

Basically, I’m starting to get some press with that also by getting interviewed by tons of real estate websites, magazines, blogs and more.

I’m Featured In Community Investors Antonio Coleman owner of the Coleman Marketing Group was Featured In Community Investors

What I must say is that this is an awesome magazine about community investors. If you ever have the time, go signup for a free subscription so that you can get your hands on something truly amazing. I wrote a simple article on the..

Read about The 3 P’s for Marketing Success

I wanted to write about something that was in general when it comes to marketing any sort of business online or offline. Once again, I would like to thank Community Investors on giving me the platform to make my knowledge known to their audience.

Check out pages 46-47 in the magazine 

The 3 P’s for Marketing Success by Antonio Coleman featured on Community Investors

click here to enlarge

Follow them on.. Facebook, Linkedin, Twitter, Google Plus and YouTube

Being Featured in Inman

This online real estate connection website may be one of the most talked about websites online. They have thousands of members, and even more tuned in everyday to read their amazing content and success stories from those in the community.

This is another website that I’ve done an interview with, but it has not gone live yet on their website. I just decided to add it because I did the interview a few weeks ago, and I wanted it to be a part of this blog post. Once it goes live, I will come back here and update it with the appropriate links.

Here are a few pictures that I took for the interview that showed me just out and about enjoying my day.

Antonio Coleman of the Coleman Marketing Group at the mall

Antonio Coleman of the Coleman Marketing Group at the mall in January 2015

Antonio Coleman of the Coleman Marketing Group at his home office

Those were some of the few elements of CMG 2014 accomplishments and stats, just to fill you in on the growth of the website. Next, I would like to talk about where I plan on taking this site in 2015. My goals are really big for this coming year, so I want to share them with all of you to let you know what to expect.

About to Dominate My Own Market

I’m a big believer in showing people that you can achieve something versus always writing about it. I talk a lot on this website about local marketing domination. What I stress to my clients is that if you don’t have an online presence, then you’re missing out on another targeted market.

People are searching for what you have to offer online, so why not put your business in front of those potential clients/customers. Now, I help tons of business owners across the world with my CMG local marketing program. I’ve seen lots of growth in the form of more of an online presence for all of my clients, old and new.

What I tell them is that it can take anywhere from 6 months to a year to get any sort of results online. So this form of marketing takes time and patience, which is the key to online success.

Last year I started to think of my business in this same light of dominating my local market. I’m looking to rank highly in the search engines, mainly for my targeted videos, and maybe my website content also after I get the videos to #1 in the search engines for their even terms.

Since my business is all about marketing, then it would be smart for me to go after those who will be searching for some form of marketing/advertising for their business in my local market.

Below you will see some keywords that I’m looking to target. I’ve already created a piece of epic-wow content and video for each and every keyword. I wrote over 1,000 words for each piece of content, and created some simple videos centered around me talking about that keyword industry.

As of 1/14/15, these are the rankings that I have when it comes to the videos and posts that I have written around each keyword.

Minden Marketing Companies – both website and video on #1 and #2

 

How Minden Marketing Companies Can Help You Dominate Webster Parish

Shreveport Marketing Agencies – website #12 and video main optimized video is not ranked

 

How To Choose A Shreveport Marketing Agency On A Shoestring Budget

Shreveport Small Business Marketing – website #10 video #9

 

Charlie Sheen’s Guide To Shreveport Small Business Marketing

Shreveport Advertising Agencies – website #18 video #28

 

The 6 Biggest Mistakes Shreveport-Bossier City Advertising Agencies Can Easily Avoid

Bossier City Advertising Agencies – Video #11 website #12

 

The 6 Biggest Mistakes Shreveport-Bossier City Advertising Agencies Can Easily Avoid

Shreveport Web Design – website and video not ranked at all

 

Warning: Shreveport – Bossier City Web Designers are Over Charging for Websites

Bossier City Web Design – website #35 video #39

Working on a Podcast 

This month I will be putting together my first ever Podcast on targeting a certain niche. Podcasting is a very powerful form of content, because you can start to build what I call a listening audience. These are people who will download your shows, and as they exercise or are just rinding in the car, they can be digesting your audio content.

coleman marketing group starting a podcast

Last year I did my intense research on what type of podcast I would like to create. You see my goal is to not talk about general local marketing. This will water down what I have to say, so I deiced to go out and pick a certain niche to create shows around.

So, since I’ve been writing for some of the biggest real estate websites out there, like BiggerPockets.com, I’ve realized that there’s a need for valuable information on real estate marketing. I can’t tell you how many people inbox me asking what other steps they can take when trying to attract leads to their business.

What I did to at least give them something to help guide them, is that I created my free 52 week real estate marketing course. They get an email each Monday covering a certain topic on what they need to do to dominate their local market. You see local marketing is all the same no matter what industry you’re in, but I decided to choose to help those in the real estate industry first, since it’s a second passion of mine.

The plan now is that since I know people are craving for this subject, I decided to follow Pat Flynn’s advice of setting up and podcast.

What I plan to achieve

My goal is to create a podcast that covers nothing but content on the marketing side of real estate. I see that thousands of people are looking for ways on how to market their real estate business, but they just don’t know how to go about doing it. So maybe I can come in and offer something of value to the thousands of people who are craving for solutions to their problems.

The goal in marketing is to find the “Pain,” and provide solutions to eliminating that pain. By the end of this month, of January 2015, I will have some form of a platform setup, and even maybe have a few episodes up. Finally, after about 6 months from when I feel real comfortable with this podcasting thing, I will consider just doing a regular local marketing podcast that caters to all businesses.

But until then, I hope to gain some success with this and share some knowledge with those who will go out in the market and implement all of the marketing ideas that I will be sharing.

I will keep you guys posted the second that this is live on iTunes.

Creating Epic-Wow Content

One of the ways to grow a business online, no matter the industry, is by creating what I call epic-wow content. This is content that people are forced to read, and most likely willing to share. Now this can be done for any type of industry now, so even if you’re in the automotive industry or dental industry, the same rules still apply.

Creating Epic-Wow Content by Antonio Coleman of Coleman Marketing Group

Below you will see 6 pieces of epic-wow content that I wrote on my site. Now all of them were centered around local marketing, no matter if it was just general content on how to dominate your local market, or whether or not I’m talking about gaining leads in the real estate industry. Just remember, no matter what Industry I’m talking about, the same rules apply when deciding how you want to get that local online exposure.

This year I look to step this up by producing an epic-wow piece of content every single month. What I’m going to do is choose something that everyone is struggling with, no matter what industry it’s in. I will go out and do my research so that I can pile up as much information as possible.

Then, I will write anywhere from 5k to 10k words on that subject, which should be covered in detail. These are things that people just love because they are a whole lot better than reading a 300 word blog post that talks about general stuff. People want well written content that is of high value, which at the end of the day, helps them achieve a higher goal.

Networking With 1,400 Peoplenetworking with the coleman marketing group and Antonio Coleman

One of the goals that I have for this coming year here, is to get the Coleman Marketing Group LLC brand and my website Colemanmg.com, into the hands of 1,400 new friends. Now I’m not talking about getting that many people to come over to the site. No, I get thousands of visitors per month already.

I’m looking to gain 1,400 new friends from all walks of life. I’m talking about networking with the following people:

  • Local Marketing Bloggers
  • Local Marketing Companies
  • Real Estate Bloggers
  • Real Estate Companies
  • Real Estate Software Companies

You see, my entire business model is centered around helping local businesses dominate their local market. So, to be able to get my epic-wow content that you saw above titled:

I will have to go out and network with those people who have what I call “like minded” audiences. Getting these bloggers and companies on my side as a friend, allows me to start introducing my epic-wow content to them. From there, all of the hard work that I put into the content pays off because once they start sharing my content, I will start getting more visitors over to my site.

Getting them over to my site allows me to educate them by providing what I call, highly quality content. Now they see me as the expert in that industry, so this is forcing them to take some form of action. That form of action can be one of the following, and this is the reason why I stress to all of my clients to create an epic-wow piece of content for their website if they want to grow their offline or online presence.

These are some of the actions that they may take:

  • Share my epic-wow content
  • Link to my epic-wow content “quality backlinks equals higher rankings”
  • Signup for my newsletter “growing my list”
  • Email me a question
  • Buy a product or service
  • Come as a client of mine

By just networking with 200 people a month, which is real easy to do, will put me at 1,400 people by the end of the year. If I can get them to share some form of epic-wow content that I have on my website, then I might be able to get my business in front of potentially thousands of people this coming year.

Simple Numbers… let’s just say that each one of those people/companies that I network with have a total of a measly 1,000 people combined on their Facebook, Twitter and LinkedIn account. Look, I’m using a low number here, but what I’m telling you is that most of them will have tens of thousands. But, just for the worst possibility, let’s just say that they only have 1,000 combined.

1,400 networkers x 1,000 followers of theirs = 14,000 potential people that could be reading my epic-wow content. All that I can say, is WOOOOOW.

2014 was a great year, but I think that 2015 will be even better, not just for me, but for you also. I’m going to be walking you all who have businesses through all parts of how to dominate your local marketing online and offline. So in the mean time, keep coming back reading and sharing my content so that I can keep bring you all the best of the best.

I need a favor….if you can share this page with the button to your left, then I would appreciate it. I need all of the help that I can get these days.

Happy 2015