Ultimate Local SEO Marketing Domination Guide by Antonio Coleman

Ultimate Local Marketing Domination Guide by Antonio Coleman

Crushing the Local Competition

Welcome to the #1 local marketing guide that will walk you through the top ways of dominating your local market today. So the question is who is this guide meant for such as who will benefit the most from it? The simple answer is any and everyone who wants to be found online for a business, website or for personal exposure.

If you want to build an online presence like no other in the world then you’re in the right place because I’m about to change your life forever. If you’re a small business, and you’re not online then I must say you’re in big, big and I mean BiGGG trouble. The reason for this is because the worlds we live in function, and revolves around the World Wide Web. If people are searching for something then they will pull out that mobile phone or laptop and start that search.

Now if you’re smart like I know you are than you did the work before hand to gain that online presence. But if you didn’t then the other companies in your city or town just stole a potential customer or client just by having an online presence. Just as simple as having a website can mean the difference in been found versus no one knowing you even have a business.

Do You Have an Online Presence?

Chances are you don’t even have a website and if you do it as dead as the first post you have on it. Yea that post that I see on most small business websites that were posted back in 2008. So just having a website is not enough, and honestly, it’s only the beginning of building your online presence. To be able to crush the competition you will have to follow this guide from A to Z and implement everything I show you.

You see I been doing online marketing for over 13 years now and pretty did everything you can think of when it comes to marketing online. I can personally take any business located on this planet “which is all businesses” and turn their profits, websites, store and leads into what I call an automatic assembly line. Meaning you will just start to see clients flowing into your website, place of business faster than ever.

This is all the result of having an online presence that converts online searchers into people who want to do business with you. No matter where you’re located in the world if you follow my proven strategies to the tee, then you will be sitting on the mountain top laughing at the local competition.

Believe me when I say no one in your city is doing this because sadly to say too many small businesses just totally overlook online marketing. They usually are doing newspaper adverting which is doing nothing but sucking up all their profits because they’re not using it in the right manner. What’s worse their not even tracking the results from that so they don’t even know if it’s even working.

Unfortunately, this is not the way to grow a business so the best thing I can tell you is to build an online presence. Doing this moves you light years ahead of the local competition which puts you in the driver seat of success. Now you’re spending less money on advertising because you finally decided to change your marketing up to focus on more of the online strategies. Plus did I mention all the things I will be talking about are free for you to do if you set it up yourself?

How extraordinary is that to implement something for your business that’s 100% easy do and 10x as effective as the old traditional way of marketing. This is awesome folks, and I hope that you take action on getting your online presence set today. But first, let’s dig a little deeper into what this whole guide will focus on.

Power of Local Marketing

Here I just wanted to explain how powerful local marketing is, and what it can mean to your business. Because I feel as though before you can step into getting anything done online in the form of building an online presence than you must first understand the power of ranking highly in the search engine for your industry top keywords.T

There are a number of local SEO strategies out there for you to choose from when starting to build your online presence. But, before getting to those you need to know the numbers, and how you will reach that audience.

Below I will give you an example of some numbers I came across here in my own backyard which is in my nearest city. So I did a little keyword research on the real estate industry here in Shreveport La and found some very interesting numbers. Now when it comes to doing keyword research don’t panic because I will be walking you through this in the next chapter on how to analysis your local market to see what people are typing in to find your services or product.

So I found that over 1,300 people per month search for the keyword “Shreveport real estate” Now that’s a lot of people who are looking to buy or sell real estate in the Shreveport market. These are potential flood line of people who you can market to if I was a real estate company or real estate investor in the Shreveport market.

Attention Real Estate People in Shreveport

Now I don’t know about you, but if I’m looking to dominate my local market in real estate in this city than I best be implementing what’s inside of this guide. My research shows me not one company in Shreveport La is doing the three top local marketing strategies you will learn about here in a moment.

If I cared anything about this market I could easily be dominating the front page of the search engines by creating an online presence. This market is wide open for anyone to dominate if they are willing to step outside the box of the old fashion way of marketing.

Absolutely no one is doing profile marketing, video marketing or even utilizing Facebook marketing the right way. When I say Facebook marketing I’m not talking about just having a page, I’m talking about going the whole nine yards of allowing your Facebook page to rank highly in the search engines. Plus you can take that Facebook page, and turn it into a lead magnet which I will explain more about later.

Below I’m about to go over the Three Headed Monster when it comes to local marketing domination. If you do these three things you will be able to gain more website traffic, leads and profits faster than any other form of marketing.  So let me take you by the hand, and show you how I will go about dominating any local market no matter your industry.

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Let’s Get Started…

Three Headed Monster of Local Marketing

One thing you will realize about me is that I keep everything I do in life so simple that a fifth grader could do it. So when I talk about the three-headed monster I’m mostly talking about online profile domination, local video domination and local Facebook domination. By using all these together is like the “Power Rangers” from back in the day, then you steam to blow past the local competition in no time.  Let me explain each one so you can grasp them before diving into them one by one.

Online Profiles Domination

Online profiles are all around us every day, and I’m sure most of you never even notice them. So what are online profiles? These are sites that you can go to, and set up a free profile of your business. From there you will be able to include all of your business information from address, phone number, website, logos and any other form of information you can list.

A list of small businesses directory sites is Google Local, Yellow Pages, Manta, Yelp and Super Pages just to name a few. Now there are tons of these sites out there which I have a big list of them and will list them once you get to that part of the guide. So basically you now that you can set up a profile on that website so what’s the big deal?

The big deal is that these profiles rank highly in the search engine very easily if you know how to set them up. So this means instant local rankings so your customers can find you. Now when someone types in “Shreveport candy shops” if you set up enough free profiles and created them in a search engine friendly way then you’re in for a big surprise.

These sites rank highly, and by using the right keywords your listing can come up, and people will be able to follow your listing. Now you have just placed yourself, and business in front of the potential customer by creating an online presence…how powerful is that?

Stay tune I will show you all the steps from A to Z from setting up the profiles to making them SEO friendly so the search engines will rank you accordingly.

Local Video Domination

Video marketing has become the biggest trend ever since YouTube stepped onto the scene back in 2005. People have actually been creating videos for years from the childhood videos of you playing sports to the Christmas plays you was in back when you were in grade school. People have been using video for over 50+ years now to film their everyday living.

Before the 2000’s people use to just keep this video footage on their devices until they want to view them again. But now the world has changed to the point where anyone can create a video, and upload it to websites such as YouTube, Daily Motion, Metacafe and many other places.

Just here recently over the past four years, YouTube has really pushed the issue on placing their videos higher in the search engines. Now when someone does a video on a certain subject and optimize it for the higher ranking than these magic things starts to happen. That magic thing is instant search rankings if you know how to use the right keywords.

So this leads me to local video marketing for those small businesses who want to create videos to rank higher in their city or town. Now due to the power of video, and the overall popularity of them people are wanted to showcase their businesses through them for more online visibility. So if you’re an attorney in Shreveport La, and you’re not doing videos to build that online presence in the search engines so the people who are searching for your services can find you, then you’re missing out on thousands of dollars every year.

The other attorney offices in Shreveport La who understand they can gain a lot more clients by using video marketing are the ones who take action on it. Meaning they go out and produce different verity videos on their market that people are typing into the search, and optimizing them to rank locally in their city or town.

So I say video marketing is one of the top ways to dominate your local market, and this is something I stress to all my clients when it comes to me building them an online presence. Just to give you an example of building an online presence around your business in a targeted market then take a glance at these local searches below. First, you will see I’m optimizing for my company name, and just targeted a couple of other keywords just to show you how easy it is to create a video and rank it in the search engines.

(Hint: search theses on Google””)

1. coleman marketing group

2.shreveport marketing firms

3. minden small businesses

4. bossier marketing firms

5. minden marketing firms

Local Facebook Domination

The final steam of the three-headed monster of dominating your local market is using Facebook. Now I get people all the time who say “Antonio” I have a Facebook page for my local business. Many people rant on about how they’re on Facebook and everyone in the world know about it. So when someone tells me that, the next thing out my mouth is that can I take a look at it? wink wink

Now there is one or two of the things that always happen when I say this. First is that I have to find it because I haven’t been on it for a while or is that let me call my friend or employee who set it up. Right then and now I figure that these people really don’t know what’s going on with their Facebook page, and if they do then they know nothing about utilizing it.

Listen up!!!! Just by having a Facebook page for your business means absolutely nothing if no one is engaging in the content. If no one comes there and shares your content or “like” your page then you best not even have one. But good news to them I’m here to help in the final leg of dominating your local market by using Facebook pages to skyrocket past the local competition.

– Secret of Facebook Pages

First, most people don’t know that you can create pages on your Facebook page. You can run a contest to give away coupons, and discounts just for people liking your page. What about if you’re located in “Shreveport La” and you want to target everyone who has a Facebook profile in that city. Maybe you have a fitness gym, and you want everyone in the city to be able to come to your Facebook page to get their first-month free membership coupon. You can do this by using their “sponsorship program” where you pay to show up on everyone’s page.

Not only that many businesses don’t even know about the “Facebook Check-In” where you can have your customers to check in when at your place of business. This is so powerful that anyone who is using this will be light years ahead of the local competition. In this guide, I will show you how to use this effectively to grow your business throughout your city without paying a dime in advertising.

Click to Enlarge

Your Business vs. Competitors

This guide I put together will be the most talked about local marketing guide online when it’s said and done. I’m given away tons of free local marketing strategies that most companies will not tell you about. Here today you hold the key to dominating any local market no matter where you’re located in the world. This is just a few of the local marketing strategies I have that are listed in my 31 tips to how to market your business.

What I want to stress is that this is the introduction post to dominating your local market. I want you to understand that as a small business you must take action if you want to build your business up in your community. No need saying I don’t have the time and money to get this action implemented into your business today.

I hate to hear a small business say they don’t have the resources to grow their business because of this or that. My thing is that you should have money set aside all the time to go back into your business if you want to be around in the long run. If you don’t have a small budget for certain actions than start thinking about getting a savings plan put together today.

The truth is if you don’t start building that online presence toady, and the local competition starts to hear about this sort marketing then you’re in trouble. Understand people are searching online for what they want these days, and if you’re not showing up then you risk the company down the road stealing all the local customers.

Let’s Dominate This Local Market…

Super Great: Head Over to Chapter One and Learn How to Search for Local Keywords and Dominate the Market

chapter one on how to search for local keywords

 

How to Search for Local Keywords and Dominate the Market

Welcome to part one of the Ultimate Local Marketing Guide which will show you how to dominate your local market without spending more money on advertising.

This guide is about showing you the top ways of growing a business online presence to surpass the local competition. Just understand if you implement these actions you will start to get tons of foot traffic, and leads coming into your place of business.

But the only way this is going to happen is for people to search for certain keywords pertaining to your business to find your products and services. So this leads me to this chapter which covers seeking out the most targeted keywords in your industry so hundreds if not thousands of customers can find you.

This is the power of having an online presence from doing video marketing, building profiles and implementing Facebook marketing. If you can create an online presence surrounding keywords then you stand to show up first in the search engines before the other businesses in your niche.

It’s all about finding what your potential customer/clients are typing into the search engines to find what you have to offer.

Example: If someone is in Shreveport La, and looking for a daycare for their little one, then they will go to the top search engines and type in “Shreveport daycares” or “daycares in Shreveport la

So basically if I’m a daycare owner I will be doing a Google search for these keywords and see who is my competition.

shreveport daycare google search

So as you can see in the screenshot above is that you should see the listing. Now see that the top 3 websites are from local profile websites. This shows me that no one in the city of Shreveport has taken the approach to dominate this market online and get those parents who are searching for a daycare in Shreveport.

We will get into the online local profiles later in this guide but as of now know that this market is wide open, and begging for someone to dominate it. So if a daycare in Shreveport and contacted me today and seeking for help to get their presence in the top spots above the listing, then I will say let’s do it.

I understand it will only take a short time for your daycare to be listed above all those another listing, and you will start sucking up all new business. The power of local marketing is what allows you to stand front in the center before your customer.

So doing good local keyword research is the starting point of growing your business. The small businesses and companies who does this are the ones who reap the benefits of unlimited targeted customers begging for your services and products.

The Power of Doing Keyword Research?

Can’t even explain to you how powerful it is to be ranked online for 10, 20 30 or even hundreds of keywords in your targeted market. You just have to be open-minded to how many people could be finding you with just a few clicks of the mouse.

Being online marketing for over 13years now has given me lots of knowledge of finding these targeted keywords. From years of me using Google Adwords to market my site, and my client’s websites really helped me understand keyword research so much.

Just using keywords in the right form in your title is the difference between getting 1,000 visitors per day to getting absolutely none. The only way you can grow online naturally is by putting your business in front of the search audience.

This audience uses keywords to find what they want so this becomes the #1 way for the unknown searchers to find your business. So if you can rank for 1,000 keywords created from different durations in your title then you steam to conquer and dominate your local market in no time.

Let’s Do the Numbers

First, don’t get scared off when I say you can rank for 1,000 keywords online. I know you might be saying this will be the hardest work ever. But to give you a simple lesson on keyword rankings I will try to explain how you will be ranking for 1,000 keywords without doing much work.

First – The search engines will rank you accordingly to the keyword you’re targeting such as the example I used in the introduction chapter of this guide which the keyword “Shreveport real estate

When you start to rank for “Shreveport real estate” the search engines will also rank you for other given “same” keywords in that niche such as..

  1. Shreveport real estate
  2. Shreveport la real estate
  3. Shreveport real estate homes for sale
  4. real estate Shreveport
  5. real estate Shreveport la
  6. ect…..

You see what happens is that they search engines will show some love by ranking you for your given keyword, and the next of kins. So with one keyword you can be ranking for 10, 20 or even 100 related keywords.

So it’s real easy to have targeted the top 50 keywords in your local market and build and online presence around them. Now if you even multiply those keywords by only 20 related keywords for each of those then you get yourself ranking for 1,000 keywords.

Now this number could be even higher or there is a possibility to be lower. But my experience shows me for doing this for so many years is that if you can rank locally for at least 50 keywords then you will become the so-called “Man” in your local industry.

So How Much Traffic?

declaimed: These are only estimates so there is no guarantee you will get these same numbers. But they are possible with consistent local marketing and the right keyword research”

Now we got that out the way lets see how much traffic could all your online platforms could be getting monthly.

The math is just an estimate, but its gives you an overview of what you can be looking forward to. So let’s say you get one visitors per day from all those 1,000 keywords your ranked for.

It will look something like this…

1,000×1 = 1,000 visitors per day visiting your online platforms.

Now after people visit your profiles it’s your responsibility to have the right content in place to convert them over to buyers or clients.

Benefits from Local Searches

So how can ranking for all these targeted keywords help grow your business and bottom line? Simply put you will have tons of resources online that will educate people about your products or services.

Now you have more people calling your business, and gaining more foot traffic throughout your place business which leads to more profits. Plus now you can let them know about your presence on social networks like your facebook fan page.

Now this gives you a platform to communicate with your potential customer easier and for free. This something I will get more into in the Facebook Marketing Domination chapter which will just blow your mind when it comes to using it to dominate your local market.

What I just explained is that you can possibly get your business in front of 1,000 potential customers each day without spending a dime on advertising. Now tell me one other form of advertising that beat this?

So enough of all the numbers talk, let’s get down to finding these keywords and how to analyze them.

Secret to Finding Those Golden Nuggets

I will be going through the exact motions of finding those targeted keywords in your local market that will drive the most traffic to your properties and websites.

You will be able to follow along and look over my shoulder to see exactly the steps I will take if I was doing keyword research for my business or for a client. What I will be attempting is to find the best local keywords in a certain industry that will bring in positive results.

By the end of this post, you will know how to…

  1. Find targeted local keywords
  2. Analyze the best ones to rank for
  3. Finding the top long-tail-keywords
  4. Understanding the most targeted keyword

Join 2,387 other People:Businesses and Download Antonio’s 31 Tips to Dominating Your Local Market Guide - ALL FOR FREE

Let’s Get Started…

Now let’s say I have a real estate business in Shreveport la, and I want to build an online presence around that industry. My goal is to take my business which is located offline and turn it into a magnet for potential buyers, sellers, realtors or anyone who wants to work with me when it comes to real estate.

So the first thing I will do is to take my targeted keyword and see how many people are searching for it in Google. Now there are many other search engines such as Yahoo, Bing, and MSN, but Google is used for search about 70% to 80% of the times so the numbers we get from there will be more accurate.

The best way to do local keyword research in Google is by using the Google Keyword Planner. This tool has been around for years now even though it has a new name, but everything else about it is still somewhat the same.

how to do keyword research with keyword planer

From here you will be able to type a keyword or keyword phrase into the box and click search. The software will go out and find out how many times that keyword is searched every month. Not only that it gives you a list of related keywords that will fit right into your industry. So not only will you get results on your main keyword but you will also inherit tons of other terms that get searched.

Here’s Is My Way of Doing It.

Now the keyword I will be going after is “Shreveport real estate”

Once I type the keyword in the box and click “Get Ideas” the software will bring up the results. Now there will be tons of keywords to come back included my main keyword.

Hint: Most of the time you will get about 800 or so keywords to come back and these will include related terms that are too broad for your niche. But I have a solution to narrow down to just your city, town or state.

To get better search results you must head over to the left-hand column, and click on Include/Exclude. From here you can type in your main city, town or state you want to rank in. After doing this the system will only include keywords that targeted to your local market.

So as you can see below instead of having those 800 keywords that come up at first now I’m filtered down to 134 local keyword phrases. Next, I will sort them by clicking on the “Avg…monthly searches” Now my keyword are listed from the most searched down to the lowest term.

With this information, I’m able to tackle an online marketing campaign, and dominant this market just by going after these keywords. First by targeting my main keyword, and then focusing on the other ones, but I will get more into those later in this chapters.

What you need to do now is to save these keywords by downloading them to your computer for later use. “You will see the download link on the right”

Let’s Analyze Main Keyword

Obviously, my main keyword is “Shreveport real estate” so let’s go to google and search that term and see whom am I competing with.

Now if you’re looking at the screen shot then you will see a couple of results. There three google places listing here at the bottom. These are mainly created automatically by the search engines who go out and find local businesses and create free profiles for them.

No matter what type of local business or industry you search for there will be google places listing most of the time in the top results. Under those listings will be the organic results which include websites, local directories, and videos. This is the spot we want to be in which can outrank those Google places which are listed first. Like I said before we will cover that in more details in the coming chapters.

But for now, we are just analyzing the keyword to see who we have to compete with. Now I’m about to take a look at what’s on the page such as does a YouTube video takes up one of the top spots? “No, It Doesn’t

So are there any local business directories on the page that list directly to a certain business? “No It Doesn’t You maybe saying there are some directories on the page, and I will say you are right because nearly all of them are directories.

This Means What?

It means that this keyword is a winner in the form of it passing the “eye testmeaning there were no SEO techniques used to analyze these properties for competition strengthen.

Hint: If SEO is something you want to learn more about for FREE versusspending thousands of dollars on training which is what I charge my clients. Is to check out the SEO in Practice ebook that covers SEO from A to Z.

But what this shows is that I have 134 keywords, and doing the right marketing online will put my brand in-front of thousands of people every month. Just with my main keyword “Shreveport real estate” gets over 1,900 searches per month. Just that keyword alone will be enough to get quality people interested in my real estate business.

Unfortunately, I’m in the business of dominating local markets, so I what to not only tackle that keyword but also go after the other 133 keywords over time. So when it’s all said and done I could have my properties in front of over 5k to 10k people every month searching for my services.

How powerful is that?

Bonus Tools:

UberSuggest.org – This tool is 100% free and easy to use if you want to find different variations of your keyword. It’s so powerful I can’t even believe its free to use but it so takes advantage of it to find even more long tail keywords.

Local Marketing Source Keyword Tool – I haven’t used this tool at all just to clarify that, but I felt it was still wise to list it if you want to dig deeper into finding those golden nuggets of keywords.

 My Recommendation

My only goal is to explain local keyword research in the simplest manner so all people will understand it. I could have gone more in details which will have to confuse many people so I kept this at a level so any, and everyone who comes across this could take action on.

So the goal you have today is to search for your main term you think your potential customer will type into the search engine to find your products or services. Now you have those keyword people are typing in so now its time to start building on the online presence.

Now most people who are experienced in online marketers will tell you that doing intense research on the top websites is important to rank easier and faster. The answer is that their correct that doing deeper research helps you understand your competitors even better.

What I will say if you’re targeting a local market in a town, city or even sometimes a state. You don’t really have to do that much research because of the properties you will be using to outrank the local competition. But if you was trying to rank for the keyword “real estate” then we’re talking about a whole new ball game and that SEO in Practice ebook will most surely come in handy.

So here you have the blueprint into finding targeting keywords that you can use to become a dormancy force in your local market. In the next coming chapter, we focus on putting all this together by using directory profiles, video marketing, Facebook marketing and a special bonus chapter I put together.

My goal is to see you succeed so if you need to ask a question then just leave a comment on my Ask Antonio page. Plus I like to know who’s reading CMG so if you have a moment then run over to my introduce yourself page and say Hi.

Let’s Dominate This Local Market…

ultimate local marketing guide by Antonio Coleman

 

The Guide of How To Market Your Local Business

#31 Tips On How To Market Your Business

Marketing a small business can get a little confusing at times when trying to find the best way to build a brand. You ask yourself if it is best to do offline marketing, or will online marketing be more productive and fast? The questions just keep coming and those who understand the avenue of how to market and dominate the local competitors are the ones who succeed.

As a small business owner myself, I know that there are tons of information online and if you’re not seasoned on how things work, then it can become overwhelming. The pressure of getting people into your place of business and building footprints to your brand can be a daunting task. Knowing this, I decided to put together a one place stop manual guide of the things you can do free and paid to sky-rocket your brand.

Theses 31 ways to market  your business will come down to you taking action. There is no way to gain any success in life without putting something in motion and that first step starts by reading strategy #1.

Ultimate Local Marketing Domination Guide by Antonio Coleman

After reading the top 31 ways to market your business locally I will suggest you start first with my incredible “Ultimate Local Marketing Domination Guide” that will walk you through how to gain thousands of new customers and clients without a dime an on advertising.

This is five chapters of jammed packed material to help grow your business locally in the community. All this is 100% FREE

Click Her For Instant Access to the Guide 

How To Market Your Business Through Online Marketing

1. Getting Your Business #1 in Google for FREE – If you want to grow your business to the masses locally and world-wide, then the likes of using SEO is the best route to go. I can write about this topic all day long because I know from my years of being an seo consultant that if you can dominate your local market with the right keywords people will type these words into the search engine, find your services then you can grow massively.

This is the #1 way I will build a business b
rand online  by creating content people want to read and search for.  If you own a real estate company in Shreveport and you have the ability to do seo on your website then you have a chance at getting everyone who searches for “Shreveport real estate” This means wonders for your business because those searchers will find your website first and this, in terms will allow you to dominate that current market.

Being #1 for the top local keyword in your industry is the key for success because you have to understand that as a customer we will first search for what we are looking for online and if we come across your website first than guess who gets the business?

2. Press Releases to Thousands – If you can write very well then I will suggest doing a press release which can be sent to your local newspapers such as the Shreveport Times, Bossier Tribune or the Minden Press Herald if you live here in my current market area. If not, then just go to this website that list all the newspaper websites.  If you want to get your article posted to thousands at a quicker rate, then try prlog which is a very easy website to use and I recommend it if you need an easier way to get your press releases out there.

3. Implementing Email Marketing – There is no reason why you should not have some sort of way for visitors to not be able to signup for a newsletter to your business. The #1 way to stay in touch with your customers is through email marketing. There are many email marketing software out there, so do your research on finding the one that suits you. Just to get you started, here is one from Getresponse for free which is one of the top email marketing software companies online today.

Try It For FREE

4. Website Conversion – One way to build a successful small business website is to have a way to convert online visitors into clients. One way of doing that is through a call of action on your website from a bold phone number to call, or by giving them something for free that will force them to join your mailing list which I listed above.

5. Creating YouTube Videos – YouTube is a great way to get free advertising out to the world if you follow theses steps. Create a video of your place of business, upload it to YouTube and post that video on your website. This should be  like an intro video explaining all elements of your services, and make sure you use the right keywords in the title so that your video will be found through the search engines. I say create informational videos and tutorials of your industry and post them on your YouTube channel which you can customize to your brand.

 

Local Ways To Market Your Business

6. Making a Speech – Speaking is not the strongest part of anyone’s talents, but its something you have to do if you want to grow. Any chance you have to speak in front of an audience then do so, but make it 5 minutes or less so you can keep their attention. Doing this  allows you to give out your small business website to many people who may or may not be interested in your services.

7. Hit The Radio – If you live in my surrounding cites such as Shreveport, Bossier City and Minden then you will know that we have a number of radio stations. Now obviously there are many kinds of stations from rock, country, r&b, soul, gospel and many more you can choose from. To find these radio stations in your local market you will have to first Google your city name + radio stations.

Example: Shreveport radio stations

Next find the radio station you think that will suit your business and contact the appropriate person to set up an interview. Most local talk radio host go out their way to help the local businesses around the city and try to keep their listeners up to date on new businesses in the area. If you’re lucky enough to get some live air time, make sure you have something that’s 100 times better than a phone number..which is a website of your small business. I say if you don’t have a website, then don’t bother contacting any radio stations because most of them will ask if you have one. If not, then you run the risk of people not remembering the phone number and address you will be giving out.

8. Handing Out Business Cards People Will Keep – Whether you know it or not, many business cards are done in a way that just makes a person want to throw them in the trash the second you turn your back. Poor business cards are deal breakers no matter how you look at. Just think about a card you got that was done on plain matted paper that consisted of no gloss. The truth is that first impressions do matter, and if you want people to keep that business card in their purse, wallet, desk or on the kitchen refrigerator, then you best think of putting more work in the look and design…if not then your card will become part of a land field.

9. Printing Flyers – More than likely if you have a present business, then you have a printer on hand to print  flyers. Now, if you’re not seasoned on doing things like this then don’t panic because there are many companies that allow you to create a customizable flyer. Once you have your flyers,  you can just pass them out on the weekend at an event in your city. If there is a convention going on and thousands of people are there, then ask for permission to hand out flyers as people are leaving.

10. Blogging 2-3 Times a Week – Studies shows that small businesses who blog at least 2-3 times a week increase their clients by 100% over those who don’t. You must have a website and be able to write quality posts of your industry. Make sure that you create good content people will love to read that will turn those visitors into paying customers.

11. Building Online Profiles – The #1 way to protect your reputation online and also build offsite content (which is content not included on your website) that will allow you a place for more branding. There are many websites sites out there where you can list your business locally and these listing will show up in the search engines.

The profile sites give you a chance to talk about your small business and also gives you an opportunity to include your logo. This is  powerful, and if you can get your profile on as many websites as you can then you increase your chance locally of gaining lots of new clients to your website. This in terms should result in more profits. Here is a list of profiles sites I recommend you  signup for.

  1. https://www.worldcat.org/
  2. http://digg.com/
  3. http://www.stumbleupon.com/
  4. http://www.myspace.com/colemanmarketinggroupllc
  5. http://www.flickr.com/people/colemanmarketinggroup/
  6. http://www.naymz.com/antoniocoleman-6mi3l
  7. https://sites.google.com/site/colemanmarketinggroupllc/
  8. https://plus.google.com/104827301273573471070/posts
  9. http://www.corank.com/user/colemanmg
  10. http://www.blogcatalog.com/user/colemanmg
  11. http://www.reddit.com/r/worldnews/comments/1e3pn6/coleman_marketing_group_grows_your_marketing/
  12. http://www.meetup.com/
  13. http://twitterfeed.com/dashboard
  14. http://www.broowaha.com/author/coleman-marketing-gr
  15. http://intensedebate.com/people/colemanmg318
  16. http://disqus.com/colemanmg/
  17. http://bloggersunite.org/user/colemanmg
  18. https://vimeo.com/colemanmarketinggroup
  19. http://colemanmarketinggroup.smugmug.com/
  20. http://colemanmarketing.yelp.com/
  21. http://www.crunchbase.com/user/colemanmg
  22. http://www.zimbio.com/member/colemanmg
  23. http://colemanmg.hubpages.com/
  24. http://pinterest.com/colemanmg/
  25. http://www.peekyou.com/work/seo_consultant_at_coleman_marketing_group_llc
  26. https://app.blinklist.com/users/colemanmg
  27. http://www.blogflux.com/
  28. https://www.diigo.com/profile/colemanmg
  29. http://colemanmg.livejournal.com/profile
  30. http://chime.in/user/Colemanmg318
  31. http://www.metacafe.com/f/channels/colemanmg/
  32. http://quizilla.teennick.com/my/profile
  33. http://www.huffingtonpost.com/social/colemanmg
  34. http://www.crunchbase.com/person/antonio-coleman
  35. https://www.yelp.com/
  36. http://www.myspace.com/colemanmarketinggroupllc
  37. http://www.corank.com/
  38. http://technorati.com/blogs/colemanmg.com
  39. http://www.alexa.com/siteinfo/colemanmg.com
  40. http://community.spiceworks.com/profile/show/myprofile
  41. SuperPages
  42. YellowPages.com
  43. Yahoo! Local
  44. Angie’s List
  45. MerchantCircle

 

12. Post On Schedule – Now I’m going to make this as simple as possible because basically it is self-explanatory. If you open the doors of your business at a certain time each day, then this is called doing something on schedule. To even be productive with your online marketing you must schedule your posts to go out on time each day you have them schedule for. This way people can always expect to see new content from you on the date and time that you set.

13. Twitter Search – Twitter is becoming the fastest growing information highway out there. It’s amazing how fast someone can tweet something out and in less than 2 seconds it’s at your finger tips of your laptop and mobile phone. Here is a little tip that you may not have thought about  when it comes to twitter.

You can use the Twitter Search to find people who tweet out about certain topics. Lets say you have a law firm in Minden, La and you want to follow people who tweet about any sort of law actions. Such as, I was in an accident, going through a divorce and things of that nature. From here now you can follow with these people and network with them and offer them free advice to what steps they should take.

14. Marketing To Paying Customers – If you want to stop marketing to the people who just want to low ball your business prices then go after the big guys. If you’re running a lawn service and someone comes out and say I can only pay $50 for your services no matter what, then go ahead and move on because they’re not going to be long time customers.

People have shown that if they’re looking to low ball you off the jump, then doing business with them will turn up devastating. Only work and market to those who are willing to  pay a fair price for your services without the hassle.

15. Thank You Cards – I saw this amazing marketing idea when I was visiting a restaurant in Atlanta, GA on vacation last year. Once me and my wife got up and finished paying for our food, the cashier gave us a simple “thank you card” that just had thank you on the front, and included come back and see us on the back. I said to my wife, what a remarkable way to appreciate the customers coming through your doors and encouraging them to come back. What made it so amazing is that it only had those words on it..no address, no website and not even a place for a review. 

16. Fast Pitch – Our attention spans are short as adults and I will say its even shorter than kids because we have so much more going on. You only have about 5 to 10 seconds to really throw a pitch at customers, and if you don’t get them interested in that length of time then they’re on to something else. Make that first impression the most stand out impression of your life.

17. Take Pictures – They say a picture speaks a thousand words. If you can, take pictures of your business. The way you do it is to take pictures of the staff and customers as they’re doing  business with you. Take pictures of any events and functions you have going on and post them on FaceBook, Pinterest, Instagram, Twitter and your business website. Doing this allows people to share your photos with the share and like buttons…this is called viral marketing.

18. Simply Saying “Hi” – Just getting to know your customers is one way to get repeat business and word of mouth marketing. Asking them questions about how their day is going can go a long way in getting another person to spread your brand.

 

Check Out Some Low Budget Small Business Marketing Tips

19. College Marketing Student – There are many college students these days that are looking to show the world their talents in marketing. If you’re tight on a marketing budget, then think about contacting a college marketing student and ask them for an internship. Now if they can implement some new marketing strategies for you then maybe as your business grows you can hire them full-time.

20. Piggy Back Your Small Business – This is one of my favorite ways to gain free marketing when it comes to growing your business in a metro area. Why not go out and network with other businesses around town who are surrounding your niche. Meaning if you’re in the beauty salon business then you might want to network with other stores such as nail salons, women clothing stores, tanning venues, women book clubs and etc.

From here you can contact all the local businesses in your area such as here in Shreveport, Bossier City and Minden. I’m using these as an example because this is my local market but this can still work in your state, city or town just the same. Contact them and set up a place for you guys to meet like the local library and explain to them that you have a great way for all you guys to gain more clients by piggy backing off each other.

Basically it comes down to giving your business card out to all the other local businesses that attend this meeting and have them refer business to you. Plus you will do the same and before you know it you will start to gain more clients and the best part about it is that it’s all FREE Marketing.

21. Publish Articles – Creating articles around your small business is pretty easy to do if you know you’re marketing inside out. Not to get so much into seo and the teaching of how to get your website to rank #1 for a given keyword, but it will be wise to find a keyword that’s center around your local market. By doing this, once the search engines index your article it can have the possibility of being found.

Now lets say your small business is a car dealership and is located in Bossier City. What you will want to do so you have a better chance of getting local traffic from the search engines is to use a local keyword such as…”Bossier City Car Dealership”..all you have to do is  write a 500 word or more article of your industry. Next you will need to submit it to the #1 article directory which is EzineArticles and once it gets accepted you can submit the same one to the following…

ArticleBase

GoArticles

Amazines.com

22. Give Back To Customers – People always love to get something for free, so one of the ways you can implement this to your advantage is by creating these reward type cards. Meaning, like a snow cone stand here located in Minden where they have reward cards that they give you which has six open spots on it. Every time you purchase a snow cone from them they will punch out a hole. After your sixth purchase, you will be able to get a large size snow cone for free…how awesome is that.

23. Friends – They say you can never have enough friends in your life, so if you’re like me then put them to use. Basically, all of our friends have jobs, so you can use them to offer your business cards to the other employees.  If you have ten close friends and you give them all twenty business cards each and they give them all away then you have just been able to get in front of 200 people without that much effort.

Remember: Like I said before, make sure that your business card is eye appealing and attractive enough for people to hold on to.

24. Networking Events – Get out and attend these local networking events in your city. Meaning, if you’re a real estate investor, then think about joining a home builders group, appraisal group or realtor group. These people are in your niche, so if you want to come and speak or mingle then you’re in the right place to grow your small business.

25. Help a Reporter – Can’t tell you how many reporters are out there, but if I had to guess it has to be in the thousands. Many of them are looking for stories from new businesses being opened to even educational advice for the local community. If you have something to say and want to help a reporter out by giving your expertise then this can be the free publicity you need.

26. Social Media Advertisings – I’m not a big fan of advertising locally on Facebook and twitter but if you have a little money to spend then do it. They have great ways for you to target those in your local market to people who will most likely buy from you or use the services you offer. I call it the quick way to market because all you’re doing is spending money so people can see you faster rather than later.

27. Using Google Adwords – I was one of the first people to start using Google Adwords back in the early 2000’s. I made my first sale from an ad that I was running on Google back in the those days and continued to use it for years after that. I don’t use Google Adwords anymore due to the fact that I know how to get free traffic now from Google by doing seo.

I do understand for those of you who don’t want seo implemented on your website at this time to push it up to #1 for your local market keyword, then using Google Adwords will be the best start for you. To explain it in simple terms you will have to pay every time someone clicks on your ad located to the right of all the organic searches in Google. This cost can range anywhere from 5 cents to $10 per click so if you have the money and you need customer eye balls on your website now then this is your best offer.

28. Sponsor a Little League Team – Personally if you really want to get that ball rolling and get eye balls on your brand, then I will say let’s get your logo and business name on as many shirts or jerseys as possible. By sponsoring a team, your brand will be blasted in front of thousands of people because kids are wearing your brand at the park, stores, school and just out and about.

29. Merchandise Giveaway – If you have it to spend then go out and put your brand on any sort of item you can. From T-shirts, coffee mugs, pens, calendars and more. This is something I do all the time in my local market  to reach down in my budget and create free items I want to giveaway. Doing this constantly is powerful, because people start to recognize your brand and is encouraged to learn more about your business.

30. Have a BBQ – I don’t care where in the world you live no one can tell you that they don’t like BBQ. People are suckers for great food if its done right and to the liking of the masses.  You can get someone to cater your BBQ and have a booth setup for you to pretty much give away free BBQ plates. You may be asking why in the world would I want to do something of this nature because there is no way that I can pay it.

Think about this? This is about all the free publicity you will get from your local newspapers such as the Shreveport Times, Bossier Tribune and Minden Press Herald if you live in my local market. Not only that, here comes the local radio station talking about it. This sort of buzz will blast your business all over the city,state and even the country if you’re lucky. To pull this off, all you have to do find local businesses who will love to sponsor this event in the form of them having billboards placed up all over the free BBQ event.

Plus the sponsors will get t-shirts made with the logos of all the sponsors including the saying of ( Free BBQ Giveaway Day Sponsored by……) by doing this now you have hundreds or thousands of people promoting your brand which in terms will be seen on the local news broad cast and local papers. Also imagine this story getting picked up by the national news media?

31. Contest – Holding a contest in your place of business is pretty easy to do if you make it something related to your business. I say think of something that will make your customers participate and worth their while. If you do this then they will go out and tell more friends about it which will bring more potential clients through your doors.