Google is giving local businesses the opportunity to grow in their city by putting the right tools in play. The average mom and pop store now have the chance to create a presence online, so that the random customer could Google what they want and within less than a second, your place of business listing comes up.

This is powerful because it even caters to the big companies who have small branches all across the country. They’re able to perform local seo marketing on each branch website so that they can dominate even their local area.

Many companies have attempted to do seo to their websites, because they heard it was an effective way to drive local targeted customers to their place of business. The issue is that most of them don’t know where to start, or the changes they must make to their website to even move past the competition until now. I will list some of the things that every local small business needs to be doing to enhance the visibility of their business website in a matter of weeks.

 

Read This: My 1,000 Words a Day Explained in Full Details

Local SEO Blueprint

The basics of local seo marketing is done on the website itself. This includes the keywords that you want to rank for such as “lawn care services.” Now this is not a local search, because it can be classified as a broad search due to not locking in a location.

What makes local seo so powerful is that Google allows you to put the keywords in your title of the page, and the body of the page. So, if I live in Shreveport La, and I have a lawn care service, then I will make sure the title of my page, and the body of the content of the page will include the local term “Shreveport lawn care service. What Google does is use this information to rank you accordingly compared to the other related websites in your niche.

 

Read This: 5 Smart Moves I Made That Changed My Success

Local SEO Tips

Content – The content on the small business website should be related to the current location of the term. The example above is “Shreveport lawn care services,” so the content should contain that keyword and content that supports your targeted keyword.

Backlinks – No matter how good or optimized your content is, without good quality backlinks it’s really a waste of time. You need to connect your website to related websites with a link on their site linking back to you. This is easier said than done, because to get people to link to you is a little difficult. What you need to do is to write good content, and ask them to link to by just sending them an email.

Local Keywords – When creating your content, think about the local keywords you can add into your copy. Like in my city I would make sure to add not only Minden, La, but I would also list all of the cities included in Webster Parish. This forces me to key in on all parts of my local market that Google will see as targeted.

Get Mobile – Whenever I’m in the city next to me and I’m looking to find the nearest tire shop, then I pull out my mobile phone. Not only do you need to have a website that’s optimize for local searches, it also needs to be formatted for any and all mobile devices. If not, then this is something I would be doing so when someone search for a product or service in your city then they need to be able to view your website in an easy and useable form.

Contact Info – One of the best ways to optimize every single website is with your information, such as your business name, phone number or address. The best way of dong this is by doing what I did on my website is that I included my business information in the footer of my site. This will produce unlimited content on every page that is targeted to my local marketing. Meaning, if someone searches for my information, then there is a good chance that I will show up in the top positions.

Google Map – I like this form of local marketing, because it really tells the customers who come to your website that you really want them to come in and see you. One of the things you can do is to add your Google map to your website. This is the key to long term success. If you have seen my website, I don’t have one just as of now since I run my business from my home, but when I do get that place of business this will be the first thing I will add to my website.

 

Read This: How to Find 1,000 Long Tail Keywords in 60 Second for Your Local Marketing

SEO Profiles

Creating profiles are huge in local seo marketing because it allows you to gain full control over your listing. You can optimize for your company name, or the keyword that you want to rank for. I use the 45 profile websites such as Manta, Yellow Pages, and Angie’s List as starter websites I can use as offsite content.

Local seo is not so hard to do when you are equipped with the right tools for success. Just making the right adjustments I listed above, will give you the advantage you need to dominate your local market one search term at a time.

 

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This 1,000 words a day strategy is something I been doing now consistently for about two weeks now. I talked a little about this in my August 2013 stats report, which I covered a number of my goals for this month.

Unfortunately, my best friend died and just threw a monkey wrench into my goals for this month. This death kept me from writing a 1,000 words a day for about three days which really hurt my momentum.

You have to be able to market your business to the masses, and do it in a way that it will serve your audience the best. This means staying consistent on any or all of the projects that you’re working on.

This leads me to the reason behind the 1,000 words per day concept. People want to know why do I want to write that many words per day and the entire reason behind it. Hopefully, by the end of this post you will have a clear idea of why I’m doing this, and the reason why you should be doing it also.

The Why

No matter what people say or do, everything in life is done for a reason. My reason behind the 1,000 words is to create over 365,000 words within the next 12 months. Now that is a lot of content online floating around for someone to find it.

The enormous treasure chest filled with content will be directed back to me and my website. This will build creditability online with massive amounts of content, not only on my website but also on other websites.

These other websites are sites that I will be guest posting on that are “like” websites like mine in nature as marketing sites, small business sites, blogging sites, and any website that caters to people wanting to learn how to market a website to the masses.

The more places that I can put my brand, such as, Antonio Coleman or Coleman Marketing Group, then the more reputable my brand becomes. Now at the same time, this gives me more exposure to this site which I will explain more about below.

So, to sum up the (why) it all comes down to building on site and off site content that will be shared to thousands to benefit my website traffic.

The Benefit

Traffic – The #1 reason for doing this is to build traffic to the website by creating content people will love to read. Whether this is on my website or a partners website as a guest post. The content I’m creating is all about getting targeted traffic to my website by creating valuable content that people will share.

–the numbers

I’m looking to only post 2 pieces of content to my blog every week for the next 12 months. Each post is around 1,000 words, so that puts me at 88 posts for the next 12 months which equals 88,000 words out of 365,000 that equals 277,000 words left to post else where.

Now, the 277,000 words left will be put into guest posts, which if you divide that by 1,000 then you will get 277 guest posts on other top marketing blogs online.

So, me being the person that I am when it comes to numbers that I’m looking to seeing at a middle range of 50 visitors back to my website per guest post. This comes from my link being on the guest post website pointing back to my site.

This traffic is calculated in my head from the potential traffic that I will be getting from the guest posting websites readers, and the traffic I will get when shared on Facebook, Twitter, Google Plus and Linkedin.

This is a low number, but I’m looking at the realty numbers because some will come in lower while others will be higher, so I took the medium of the two.

277×50 = 13,850 visitors from guest posting. This not an enormous number, but it is targeted traffic that will convert. So, even though its low I’m still happy knowing that the people who will come to my site are people who will take action.

Important: I even added another 1 to 2 thousand visitors coming to my site because a lot of these guest posting websites syndicate content from these sites. This will mean that they’re bringing me traffic also, and another place for a back link which I will cover now.

Back-links – Getting a link to your site from another website is called a backlink. Now, the only things that I will be linking back to my website from the guest posting websites are my home page or my ebook how I got 474,095 visitors to my website only working 2 hours a day.

These are the main two links I will be pointing back to my website. I’m not really going after seo of any keywords with this, because I want it to be as natural as possible.

277 guest post times 2 backlinks equals 554 backlinks to my website. To go back to the syndication thing, you can expect to at least double this then this comes out to 1,108 backlinks for the year.

Success – Now for the first year these numbers are OK to a certain degree. These numbers are only based on the 1,000 words a day concept, but if I wanted to grow these numbers by being everywhere online, then I could do the following also..

• YouTube Marketing Videos/tutorials

• Marketing Podcast

• Interviews of Marketing Bloggers

• Forums Marketing

• Blog Commenting on Marketing Websites

Doing these things above will at least put me over the 50,000 visitors a year mark, which will grow my brand even faster. I’m a one man band on this one, so when the site starts to make good money then I will reinvest it back in getting these things done.

I will be able to hire a team to work around my projects so that we can get them all done simultaneously. I could get these things going now, but I’m working a full time 9 to 5 so I’m only getting about 2 hours or so work in each day.

Once the wheels start turning and rolling on their own, then this will be the time to implement more marketing techniques like I listed above.

Well this is my plan behind the 1,000 words a day concept. I hope you adopt the same plan of action for your own website. Hate to go but I’m at 1,094 words for this post so I have to go till next time.

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