I would like to welcome you to the first local marketing report for CMG, and for the start of 2015. I’m looking to produce these reports every month showing you the things that I’m doing to promote my own business, which is the Coleman Marketing Group, and my website wwwColemanmg.com.

These reports will include the things that I’m doing throughout the month to grow my presence online and offline. Plus, this gives me the opportunity to see my growth month to month, and at the same time, help you make smart choices about marketing your business.

I used to do this a lot on one of my other websites from back in the day, but that site was centered around getting free traffic to my website. So I was doing reports on how much traffic the site was getting, and how I was achieving so much success online. These reports will not be in that format since most of the people who read CMG are business minded people who have or are looking to start a business.

This means that they’re looking to learn how in the world do they market their businesses online and offline, without having to spend thousands of dollars? Like all of my clients will tell you, my goal is to help you save money and keep money in the bank. Not spend it on things that may not give you the biggest return when it comes to getting more leads and clients.

 

What Goals I’m looking to Achieve with these reports

• Track my local presence online and offline
• Create a blueprint for you to follow
• Educate those who need it the most “You.”
• Build a following of people who want to learn
• Help business owners like you dominate their local markets
• Inspire someone who thinks growing their business online isn’t possible

 

What I will be covering today

• Last year’s website and personal growth
• My online presence today and plans on growing it
• The great epic-wow content that I wrote
• My plans for growing the site and my local online presence

 

The last Year of 2014

Last year was a pretty good year for the Coleman Marketing Group, online and offline. When I started this website it, was all about using it as a platform to grow my own business locally in my community. Then I started writing more for the regular small business owner, to teach them how to go about growing their business online.

The road to get to where I’m at now is truly a blessing in the sky. The site is growing on a steady, but massive, level when you think about the industry that I’m in. In the “Local Marketing” field, there are some companies that you can turn to when you want to grow your business. But I’ve started to seek my way into the market, and make myself one of the top people to turn to when businesses need help growing their online presence and more.

Half of the year I worked on just writing well-targeted content, while not focusing more on my local online presence. You see, I focused so much on my client’s online presence, that I just merely forgot about working on my own business. This is the only part about 2014 that I’m not proud of.  No worry here, because in 2015 I will be putting this into high gear, and you will be able to see my growth month after month.

The reason that I’m doing this life with my own business is that some people don’t think that it’s possible to grow a business that’s offline, online. Realize that hundreds, if not thousands, of people, are searching for your services every day, so it would be wise to get your business in front of those people.

Hopefully, these reports that I do each month revealing the growth of my own business will inspire you to take action. This is one reason why I make my services so affordable, is for you to take action growing your business. All of these reports will be centered around me trying to build my local online presence for a number keywords that I think people will be typing into the search engines to find services such as mine.

But first, let’s take a look back on all of the traffic numbers that I’ve accumulated over this past year. This is from all of the online marketing that I’ve done for the site to get it out there in front of people who would be interested in growing their business by using local SEO marketing.

Understand, all of this is from doing local online marketing, blogging, local SEO, and more to grow my website and business. So understand that no matter what industry you’re in, the same rules will apply when growing your business. Just be prepared for two things: doing the work yourself or paying someone else to do it for you. No matter what, I’m going to be showing you the exact steps that I took to get to this point. Until then, let’s go over some numbers.

 

Coleman Marketing Group 2014 Overall Traffic Numbers

The site did well when it comes to the overall traffic that I was able to get the site in front of. 15,483 people decided to come over to CMG to read some form of my content. Now, this traffic didn’t come overnight at all, because if you know it or not, I had to get out there and market the website.

The entire site is about local marketing, so I don’t cater to one specific niche. When I write about something, it pretty much covers everything across the board. You see for the 2015 year; I will be helping a lot of real estate people market their businesses more effectively this year.

Now, even though I might write some content on my website strictly around the real estate industry, it doesn’t mean that content can’t help you if you’re in the automotive or sports niche. The same rules and processes still apply to all parts of local marketing.

So, I’m saying that all of the content that I wrote on the website was centered around helping all industries. I stressed this a lot in my ultimate local marketing guide, that is just jam-packed of step by step instructions of dominating your local market.

Finally, I just wanted to give you a sneak peek into the daily traffic that I’m getting from some sources such Google, referring sites, and people coming directly to the site. Now, this is targeted traffic that I’m always talking about when it comes to growing your business. If you want to be found online for free and have your leads chase you down, then you have to build that online presence.

Realize that this is from a lot of hard work of producing quality content and building my online presence, which is what I’m going to be focusing a little more on this year.

12,222 Search Engine Seekers

Now, if you stick around long enough and join my mailing list, by getting my 31 tips of dominating your local market. You will sooner or later learn how to get your business, no matter the industry, locally in front of thousands of targeted people every month.

For those of you who don’t know what Google Webmaster is, don’t worry about it, I will be doing some tutorials on it later on down the road that will explain it in full. To sum it up now, it’s just a free web-based software from Google, which tracks your online presence in their search engine. It lets you know who is linking to your website content, keywords you rank for, and much more data.

For today, I want you to focus on one thing, which is the search volume that my site comes across on a monthly basis. I write a lot of content locally and nationally that I like to be ranked in the search engines. So the goal is to have that content show up in the search engines so that I can be found.

For example: Search the keyword: dominate your local market

You will see that my “Ultimate Local Marketing Domination Guide by Antonio Coleman,” is on the front page. Every time someone searches for that keyword, or “how to dominate your local market,” that page from my website will come up.

This is called an impression when your listing comes up given the person who is searching. Now, this doesn’t mean that they clicked on it, it means that your listing came up. For the past 30 days, I’ve been sitting around 12k impressions per month for all of the keywords that I’m ranking for.

Meaning, all of the content that I write is ranked in the search engine somewhere, and people are finding it. Think about that for a moment!!!!! If you’re running a business locally no matter the niche, and people can find what you write in the search engine just by searching, how powerful do you think that will be?

Well, it’s very powerful because I have the status and growth to prove it. Don’t worry; I’m here to teach you how to do it in a cheap but effective way. Plus, you see from the image below, that I’m ranked for over 597 keyword phrases, which is extremely powerful. Ask yourself one question, is this something my local competition is doing?

Let me answer that for you.Nope

More Press for CMG

I started off the year on a high note by being interviewed by a local newspaper company. They wanted to do a story on me so that I could enlighten the local businesses about how local marketing can be a powerful tool. This was my first time getting on the front page of a newspaper, which was kind of awkward. Once that thing hit the stands, my phone wouldn’t even stop ringing.

People wanted to know more about local marketing, and how I can help them get to the next level. So here is the link to the blog post that I wrote about it.

Special Thanks to Minden Press Herald of Minden La from Antonio Coleman

Plus, this past year I started on a journey to help those in a certain niche market. So I went out and picked the real estate industry first to go about educating people in that market about how they can grow their business online to gain leads.

So my goal was to get some publications online and offline so that I can start the educational process. This is the reason that I created the free 52 weeks real estate marketing course, that is free, for anyone in the real estate industry.

It’s a 52-week course where they get one email per week explaining what they need to be doing to grow their real estate business in the form of getting more leads. All that I’m doing is educating people on what to do, and most importantly, I’m not selling one thing to them. Not trying to make much, just purely looking to spread information about building that online presence.

I’m starting to get some press with that also by getting interviewed by tons of real estate websites, magazines, blogs and more.

 

I’m Featured In Community Investors 

What I must say is that this is an awesome magazine about community investors. If you ever have the time, go signup for a free subscription so that you can get your hands on something amazing. I wrote a simple article on the.

Read about The 3 P’s for Marketing Success

I wanted to write about something that was in general when it comes to marketing any business online or offline. Once again, I would like to thank Community Investors for giving me the platform to make my knowledge known to their audience.

Check out pages 46-47 in the magazine. 

click here to enlarge

Follow them on. Facebook, Linkedin, Twitter, Google Plus and YouTube

Being Featured in Inman

This online real estate connection website may be one of the most talked about websites online. They have thousands of members, and even more, tuned in every day to read their amazing content and success stories from those in the community.

This is another website that I’ve interviewed with, but it has not gone live yet on their website. I just decided to add it because I did the interview a few weeks ago, and I wanted it to be a part of this blog post. Once it goes live, I will come back here and update it with the appropriate links.

Here are a few pictures that I took for the interview that showed me out and about enjoying my day.

Those were some of the few elements of CMG 2014 accomplishments and stats, just to fill you in on the growth of the website. Next, I would like to talk about where I plan on taking this site in 2015. My goals are really big for this coming year, so I want to share them with all of you to let you know what to expect.

 

About to Dominate My Market

I’m a big believer in showing people that you can achieve something versus always writing about it. I talk a lot on this website about local marketing domination. What I stress to my clients is that if you don’t have an online presence, then you’re missing out on another targeted market.

People are searching for what you have to offer online, so why not put your business in front of those potential clients/customers. Now, I help tons of business owners across the world with my CMG local marketing program. I’ve seen lots of growth in the form of more of an online presence for all of my clients, old and new.

What I tell them is that it can take anywhere from 6 months to a year to get any results online. So this form of marketing takes time and patience, which is the key to online success.

Last year I started to think of my business in this same light of dominating my local market. I’m looking to rank highly in the search engines, mainly for my targeted videos, and maybe my website content also after I get the videos to #1 in the search engines for their even terms.

Since my business is all about marketing, then it would be smart for me to go after those who will be searching for some form of marketing/advertising for their business in my local market.

Below you will see some keywords that I’m looking to target. I’ve already created a piece of epic-wow content and video for every keyword. I wrote over 1,000 words for each piece of content and created some simple videos centered around me talking about that keyword industry.

As of 1/14/15, these are the rankings that I have when it comes to the videos and posts that I have written around each keyword.

Minden Marketing Companies – both website and video on #1 and #2

 

How Minden Marketing Companies Can Help You Dominate Webster Parish

Shreveport Marketing Agencies – website #12 and video main optimized video is not ranked

 

How To Choose A Shreveport Marketing Agency On A Shoestring Budget

Shreveport Small Business Marketing – website #10 video #9

 

Charlie Sheen’s Guide To Shreveport Small Business Marketing

Shreveport Advertising Agencies – website #18 video #28

 

The 6 Biggest Mistakes Shreveport-Bossier City Advertising Agencies Can Easily Avoid

Bossier City Advertising Agencies – Video #11 website #12

 

The 6 Biggest Mistakes Shreveport-Bossier City Advertising Agencies Can Easily Avoid

Shreveport Web Design – website and video not ranked at all

 

Warning: Shreveport – Bossier City Web Designers are Over Charging for Websites

Bossier City Web Design – website #35 video #39

 

Working on a Podcast 

This month I will be putting together my first ever Podcast on targeting a specific niche. Podcasting is a potent form of content because you can start to build what I call a listening audience. These are people who will download your shows, and as they exercise or are just riding in the car, they can be digesting your audio content.

Last year I did my intense research on what type of podcast I would like to create. You see my goal is to not talk about general local marketing. This will water down what I have to say, so I deiced to go out and pick a specific niche to create shows around.

So, since I’ve been writing for some of the most prominent real estate websites out there, like BiggerPockets.com, I’ve realized that there’s a need for valuable information on real estate marketing. I can’t tell you how many people inbox me asking what other steps they can take when trying to attract leads to their business.

What I did to at least give them something to help guide them, is that I created my free 52-week real estate marketing course. They get an email each Monday covering a specific topic on what they need to do to dominate their local market. You see local marketing is all the same no matter what industry you’re in, but I decided to choose to help those in the real estate industry first since it’s the second passion of mine.

The plan now is that since I know people are craving for this subject, I decided to follow Pat Flynn’s advice of setting up and podcast.

 

What I plan to achieve

My goal is to create a podcast that covers nothing but content on the marketing side of real estate. I see that thousands of people are looking for ways on how to market their real estate business, but they don’t know how to go about doing it. So maybe I can come in and offer something of value to the thousands of people who are craving for solutions to their problems.

The goal of marketing is to find the “Pain,” and provide solutions to eliminating that pain. By the end of this month, of January 2015, I will have some form of a platform setup, and even maybe have a few episodes up. Finally, after about six months from when I feel comfortable with this podcasting thing, I will consider just doing a regular local marketing podcast that caters to all businesses.

But until then, I hope to gain some success with this and share some knowledge with those who will go out in the market and implement all of the marketing ideas that I will be sharing.

I will keep you guys posted the second that this is live on iTunes.

Creating Epic-Wow Content

One of the ways to grow a business online, no matter the industry, is by creating what I call epic-wow content. This is content that people are forced to read, and most likely willing to share. Now, this can be done for any industry now, so even if you’re in the automotive industry or dental industry, the same rules still apply.

Below you will see six pieces of epic-wow content that I wrote on my site. Now all of them were centered around local marketing, no matter if it was generally content on how to dominate your local market, or whether or not I’m talking about gaining leads in the real estate industry. Remember, no matter what Industry I’m talking about, the same rules apply when deciding how you want to get that local online exposure.

• Ultimate Local Marketing Domination Guide by Antonio Coleman
• The 31 Tips Guide on How To Market Your Local Business
• The Advance Guide of Marketing Your Real Estate Website Offline by Antonio Coleman
• How To Guide: Real Estate Marketing That Works in Every State, City or Town
• Targeting Hungry Customers | How to Promote your Restaurant on Facebook to Thousands of Customers
• The Advance Guide of How to Block Websites | Which Includes All Platforms

This year I look to step this up by producing an epic-wow piece of content every single month. What I’m going to do is choose something that everyone is struggling with, no matter what industry it’s in. I will go out and do my research so that I can pile up as much information as possible.

Then, I will write anywhere from 5k to 10k words on that subject, which should be covered in detail. These are things that people love because they are a whole lot better than reading a 300-word blog post that talks about general stuff. People want well-written content that is of high value, which at the end of the day, helps them achieve a higher goal.

 

Networking With 1,400 People

One of the goals that I have for this coming year here is to get the Coleman Marketing Group LLC brand and my website Colemanmg.com, into the hands of 1,400 new friends. Now I’m not talking about getting that many people to come over to the site. No, I get thousands of visitors per month already.

I’m looking to gain 1,400 new friends from all walks of life. I’m talking about networking with the following people:

• Local Marketing Bloggers
• Local Marketing Companies
• Real Estate Bloggers
• Real Estate Companies
• Real Estate Software Companies

You see, my entire business model is centered around helping local businesses dominate their local market. So, to be able to get my epic-wow content that you saw above titled:

• Ultimate Local Marketing Domination Guide by Antonio Coleman
• The 31 Tips Guide on How To Market Your Local Business

I will have to go out and network with those people who have what I call “like-minded” audiences. Getting these bloggers and companies on my side as a friend, allows me to start introducing my epic-wow content to them. From there, all of the hard work that I put into the content pays off because once they start sharing my content, I will start getting more visitors over to my site.

Getting them over to my site allows me to educate them by providing what I call, high-quality content. Now they see me as the expert in that industry, so this is forcing them to take some form of action. That form of action can be one of the following, and this is the reason why I stress to all of my clients to create an epic-wow piece of content for their website if they want to grow their offline or online presence.

These are some of the actions that they may take:

• Share my epic-wow content
• Link to my epic-wow content “quality backlinks equals higher rankings.”
• Sign up for my newsletter “growing my list.”
• Email me a question
• Buy a product or service
• Come as a client of mine

By just networking with 200 people a month, which is easy to do, will put me at 1,400 people by the end of the year. If I can get them to share some form of epic-wow content that I have on my website, then I might be able to get my business in front of potentially thousands of people this coming year.

Simple Numbers… let’s say that each one of those people/companies that I network with has a total of a measly 1,000 people combined on their Facebook, Twitter and LinkedIn account. Look, I’m using a low number here, but what I’m telling you is that most of them will have tens of thousands. But, just for the worst possibility, let’s say that they only have 1,000 combined.

1,400 networkers x 1,000 followers of theirs = 14,000 potential people that could be reading my epic-wow content. All that I can say is WOOOOOW.

2014 was a great year, but I think that 2015 will be even better, not just for me, but for you also. I’m going to be walking you all who have businesses through all parts of how to dominate your local marketing online and offline. So in the meantime, keep coming back reading and sharing my content so that I can keep bringing you all the best of the best.

I need a favor….if you can share this page with the button to your left, then I would appreciate it. I need all of the help that I can get these days.

 

Happy 2015

My journey in online marketing world has taken me to places that I’ve never thought possible. I can’t tell you all of the great people that I’ve met over the years, from my early days of creating products online that were strictly for those who wanted to learn more about online rankings.

People would buy my little programs and books, and email moments after just thanking me for giving them the tools to succeed online. The feelings of just helping some get from point A to point Z is just an amazing feeling that I can’t explain. Even though I don’t focus too much on merely SEO to get websites ranked on this website, but I still make sure to incorporate in every article I write on this website on local SEO marketing.

 

So what is “Local SEO Marketing”

Well, first you understand what is plan SEO marketing, which is nothing more than performing actions on a website to get it to rank in the top of the search engines. Local SEO marketing pretty much narrows it down just to target a certain market like a state, city, town, county or region.

I started this website strictly to focus 100% on local SEO marketing, which in short terms, is “Local Marketing.” I use the words local SEO marketing because not only am I writing about how to dominate your local market by implementing the thousands of marketing tactics, but I’m also teaching you how to take it online to put in front of potentially millions of people.

The Ultimate goal is to get your business name and website out there to thousands of people without breaking the bank. Today I want to go over some things that I think you should be doing today to place your business on the road to success, or sit back and let your competitors take advantage of this and lose out on thousands of potential clients.

 

The 4 Headed Monster

Here are four elements that every business should adopt if they want to be able to dominate their local market. Just for today, I’m focusing strictly on online domination.

• Need a Website
• Local SEO Marketing
• Building an Online Presence
• Reputation Management

 

Need a Website

Do me a favor for a moment? Run over to Google and type in something that people will search for to find your business online. The example that I will be using is the keyword “Shreveport Real Estate.”

You see I’ve already done the research on this keyword and found out that over 1,600 people search for this keyword every month through Google.

This is a screenshot of what I found when I searched.

Number one, if you don’t have a website, there is no way you will ever find your business here unless you do some other forms of local marketing. Next, is that if you see any of your local competitors on that front page and don’t see yourself anywhere in the picture, then I must say you’re in big trouble. The #1 first element to dominating your local market is to have a website.  Now, do you need one right off the back? The short answer is no because we can utilize other forms of online marketing to support your business growth until we get one.

My recommendation is to have a website due to the fact of building creditability in the local community. When I see that a business doesn’t have even a simple website, leads me to be wary of using them. I know right off the back that they’re not up to date on the importance of having one. Now this can be for some reasons like:

• No Budget to get one
• No time to set one up
• Never thought about
• See no need in it
• No one else has one

These are the top reasons that I’ve found out why most local businesses don’t have websites. Understand that if you want to start standing out in a crowd from the local competition, then you must get a simple site set up to start the snow effect.

 

Local SEO Marketing

Nothing is more powerful than knowing that you can target any market in the world by doing local SEO marketing. Meaning, as a local marketing consultant, I have the knowledge and skills to go into any place in the world and dominate that place by doing local SEO marketing.

It’s something that lots of small businesses don’t understand, but when I explain to them how they can move up in the rankings in their local market for any number of keywords, this sparks their interest. I don’t know any local businesses who would not want potential clients and customers banging down their doors to use their products or services.

For Example:

Why don’t we go back to my previous keyword, “Shreveport Real Estate,” which as I said gets over 1,600 searches per month on Google? But let’s take this local SEO marketing even further by going after some other terms such as:

• Shreveport Homes For Sale
• Houses for Rent in Shreveport
• Shreveport Realtor
• Shreveport MLS List

Now I already researched all of these terms from a previous project that I wrote about over there on BiggerPockets.com. What I like to do is always know the numbers to see if I can carve out a path in that market. So knowing the numbers of how many people are searching for each keyword in a given market, allows me to come in and dominate without paying for outrageous advertising.

Once all is said and done when I complete my research of the other keywords listed above, I should be able to target at least 5,000 potential clients every month just by doing local SEO marketing.

All I have to do is work my tail off to get my website, profiles, videos and online citations on the top of the search engines, and allow my clients to chase me versus me hunting them down.

This is the only smart way to market if you would like to dominate online in today’s market.

 

Building an Online Presence

One of the first steps that I take with a new client is that we walk the road of building up our online presence. Most of the time local business owners will not have a clue on what you’re talking about until I can break it down bit by bit.

The short version of building an online presence is taking your business name and information, like the example below:

• 123 Lawn Care Guys
• 4567 Demo St
• Shreveport La, 71111
• Website: www.123lawncareguys.com

Description: We are the top lawn care providers right here in Shreveport, La. We have been in business for over five years, serving the good people of Caddo Parish. We are here to serve you in making your lawn the nicest looking property in the community.

Keywords: Shreveport Lawn-care, Shreveport Landscaping, Shreveport Lawn Care Companies

Now with this information, I love to target the whole online space to build up our online presence. What I do is go out and set up hundreds if not thousands of profiles, citations and videos online that are centered around all of those details listed above with the keywords being optimized.

So after a certain amount of time, which can be anywhere from 3 to 6 months, we will have the client on hundreds of places online targeting their local market. We will just be dominating the online presence for “Shreveport Lawn Care,” and the other terms that we will go after.

What happens is that the search engines will pick all of this content that we are producing, and filter it throughout the internet. Making your business more dominant in the search engines, gives your business more opportunities to show up in the top places online. This results in more customers, leads, clients, sales, calls and most importantly growth.

The other lawn-care people in your local market are not doing this, or little to nothing on how to get it done. So to give you a jump start on this, I wrote a local marketing guide just for you all to use to grow your business. There is one chapter called “The Advance Guide to Dominating Local Small Business Directories by Antonio Coleman.

This chapter will go a little deeper into how to set all of this up and get it going for your business. But for those who don’t have the time to do this, then I can help you get this done on a hands-free level by going here.

 

Reputation Management

The song that I sing all of the time when talking to local businesses owners about local marketing is the other side which deals with their reputation. Most businesses think that everything online works the same way that the offline world works.

Offline people can’t just go out and spread false statements without having some form of proof to back it up. I can’t go and put an ad in the paper about a local donut shop and spread rumors about their awful service. We have freedom of speech, but getting that place offline in publication, is somewhat impossible to do.

However, online you can pretty much say what you feel, and nothing can be done about it. If I don’t like that local donut shop, I can go online on my website or find one of their profiles online, like their Google Places, Yelp, Manta or Yellowpages profile, and leave a review on there.

What I’ve seen over the years is some of the worse reviews ever that is devastating to that local business. People go online and Google a company name, and starts to find tons of bad comments about them and choose not to use their services. I see it all of the time, and you as a business owner must combat that by monitoring your online reputation.

You want to monitor your business name online to know when people are talking good and bad about your business. I will create an online reputation guide soon that will walk you through how to monitor, and take care of the bad reviews so that they get pushed off of the front page. We only want people to view the good stuff, but if the bad stuff is showing up, then you risk losing business.

 

Take Action

These are some of the few ways of starting your local online marketing to help grow your business. So for taking a moment to read over 1,800 words, I would like to give to you my free 31 tips for dominating your local marketing guide.

Put these in place today, and within the next 90 days, you should be making head waves in your local market. All you have to do is take action if you want to dominate locally without spending a dime on advertising.

Please help spread the word by sharing this page on all of your social media channels. You can link to it if you have any website where you think this will benefit someone. Lastly, what are your views on the topic that I shared today, and will it be something that you will be implementing for your business?