My journey in online marketing world has taken me to places that I’ve never thought possible. I can’t tell you all of the great people that I’ve met over the years, from my early days of creating products online that were strictly for those who wanted to learn more about online rankings.
People would just buy my little programs and books, and email moments after just thanking me for giving them the tools to succeed online. The feelings of just helping some get from point A to point Z, is just an amazing feeling that I can’t explain. Even though I don’t really focus too much on just merely SEO to get websites ranked on this website, but I still make sure to incorporate in every article I write on this website on local seo marketing.
So what is “Local SEO Marketing”
Well first you understand what is just plan seo marketing, which is nothing more than performing actions on a website to get it to rank in the top of the search engines. Local seo marketing just pretty much narrows it down just to targeting a certain market like a state, city, town, county or region.
I started this website strictly to focus 100% on local seo marketing, which in short terms, is “Local Marketing.” I use the words local seo marketing because not only am I writing about how to dominate your local market by implementing the thousands of marketing tactics, but I’m also teaching you how to take it online to put in front of potentially millions of people.
The Ultimate goal is to get your business name and website out there to thousands of people without breaking the bank. Today I want to go over a number of things that I think you should be doing today to place your business on the road to success, or just sit back and let your competitors take advantage of this and lose out on thousands of potential clients.
The 4 Headed Monster
Here are 4 elements that every business should adopt if they want to be able to dominate their local market. Just for today I’m focusing strictly on online domination.
- Need a Website
- Local SEO Marketing
- Building an Online Presence
- Reputation Management
Need a Website
Do me a favor for a moment? Run over to Google and type in something that people will search for to find your business online. The example that I will be using is the keyword “Shreveport Real Estate.”
You see I’ve already done the research on this keyword, and found out that over 1,600 people search for this keyword each and every month through Google.
This is a screen shot of what I found when I did the search.
Number one, if you don’t have a website, there is no way you will ever find your business here unless you do some other forms of local marketing. Next, is that if you see any of your local competitors on that front page and don’t see yourself anywhere in the picture, then I must say you’re in big trouble. The #1 first element to dominating your local market is to have a website. Now do you need one right off the back? The short answer is no, because we can utilize other forms of online marketing to support your business growth until we get one.
My recommendation is to have a website due to the fact of building creditability in the local community. When I see that a business doesn’t have even a simple website, leads me to be weary of using them. I know right off the back that they’re not up to date on the importance of having one. Now this can be for a number of reasons like:
- No Budget to get one
- No time to set one up
- Never thought about
- See no need in it
- No one else has one
These are the top reasons that I’ve found out why most local businesses don’t have websites. Just understand that if you want to start standing out in a crowd from the local competition, then you must get a simple site set up to start the snow effect.
Local SEO Marketing
Nothing is more powerful than knowing that you can target any market in the world by doing local seo marketing. Meaning, as a local marketing consultant, I have the knowledge and skills to go into any place in the world and dominate that place by doing local seo marketing.
It’s something that lots of small businesses don’t understand, but when I explain to them how they can move up in the rankings in their local market for any number of keywords, this really sparks their interest. I don’t know any local businesses who would not want potential clients and customers banging down their doors to use their products or services.
Why don’t we go back to my previous keyword, “Shreveport Real Estate,” which like I said gets over 1,600 searches per month on Google. But let’s take this local seo marketing even further by going after some other terms such as:
- Shreveport Homes For Sale
- Houses for Rent in Shreveport
- Shreveport Realtor
- Shreveport MLS List
Now I already did research on all of these terms from a previous project that I wrote about over there on BiggerPockets.com. What I like to do is always know the numbers to see if I can carve out a path in that market. So knowing the numbers of how many people are searching for each keyword in a given market, allows me to come in and dominate without paying for outrageous advertising.
Basically, once all is said and done when I complete my research of the other keywords listed above, I should be able to target at least 5,000 potential clients each and every month just by doing local seo marketing.
All I have to do is work my tail off to get my website, profiles, videos and online citations on the top of the search engines, and allow my clients to chase me versus me hunting them down.
This is the only smart way to market if you would like to dominate online in today’s market.
Building an Online Presence
One of the first steps that I take with a new client, is that we walk the road of building up our online presence. Most of the time local business owners will not have a clue on what you’re talking about until I can break it down bit by bit.
The short version of building an online presence is taking your business name and information, like the example below:
- 123 Lawn Care Guys
- 4567 Demo St
- Shreveport La, 71111
- Website: www.123lawncareguys.com
Description: We are the top lawn care providers right here in Shreveport, La. We have been in business for over 5 years, serving the good people of Caddo Parish. We are here to serve you in making your lawn the nicest looking property in the community.
Keywords: Shreveport Lawn-care, Shreveport Landscaping, Shreveport Lawn Care Companies
Now with this information, I love to target the whole entire online space to build up our online presence. What I do is go out and setup hundreds if not thousands of profiles, citations and videos online that are centered around all of those details listed above with the keywords being optimized.
So after a certain amount of time, which can be anywhere from 3 to 6 months, we will have the client on hundreds of places online targeting their local market. We will just be dominating the online presence for “Shreveport Lawn Care,” and the other terms that we will go after.
What happens is that the search engines will pick all of this content that we are producing, and filter it throughout the internet. Making your business more powerful in the search engines, gives your business more opportunities to show up in the top places online. This results in more customers, leads, clients, sales, calls and most importantly growth.
The other lawn-care people in your local market are not doing this, or little to nothing on how to get it done. So to give you a jump start on this, I wrote a local marketing guide just for you all to use to grow your business. There is one chapter called “The Advance Guide to Dominating Local Small Business Directories by Antonio Coleman.
This chapter will go a little deeper into how to set all of this up, and get it going for your business. But for those who just don’t have the time to do this, then I can help you get this done on a hands free level by going here.
The song that I sing all of the time when talking to local businesses owners about local marketing, is the other side which deals with their reputation. Most businesses really think that everything online works the same way that the offline world works.
Offline people can’t just go out and spread false statements without having some form of proof to back it up. I can’t go and put an ad in the paper about a local donut shop, and spread rumors about their awful service. We have freedom on speech, but getting that place offline in publication, is somewhat impossible to do.
However, online you can pretty much say what you feel and nothing can be done about it. If I don’t like that local donut shop, I can go online on my website or find one of their profiles online, like their Google Places, Yelp, Manta or Yellowpages profile, and leave a review on there.
What I’ve seen over the years is some of the worse reviews ever that is devastating to that local business. People go online and Google a company name, and starts to find tons of bad comments about them and choose not to use their services. I see it all of the time, and you as a business owner must combat that by monitoring your online reputation.
You want to monitor your business name online to know when people are talking good and bad about your business. I will create an online reputation guide soon that will walk you through how to monitor, and take care of the bad reviews so that they get pushed off of the front page. We only want people to view the good stuff, but if the bad stuff is showing up then you risk losing business.
These are some of the few ways of starting your local online marketing to help grow your business. So for taking a moment to read over 1,800 words, I would like to give to you my free 31 tips of dominating your local marekting guide.
Put these in place today, and within the next 90 days you should be making head waves in your local market. All you have to do is take action if you want to dominate locally without spending a dime on advertising.
Please help spread the word by sharing this page on all of your social media channels. You can link to it if you have any sort of website where you think this will benefit someone. Lastly, what are your views on the topic that I shared today, and will it be something that you will be implementing for your business?