Welcome to January 2016 monthly local marketing report. These are well in detail reports that allow me to keep track of the online presence of my business.
Not only I do these reports for me, but I also create them for you guys as well. Understanding the process I take to grow my business will help you take action on your own.
January was the start of a new year which is the beginning of all beginnings. This is where you’re able to start off fresh for a new year, and track the results from January to December.
Let’s Get Started
Who Came to See Me?
Traffic is the key to success online for any business that is producing clients or leads online or offline. The goal is to create as much of a presence online that it would be impossible to be found.
Below I cover the growth of the business online from a few of the survival tools I use to track growth.
Google Analytics
Since this month was the first month of marketing for the website then the traffic didn’t really reflect it. January was the new approach to marketing that I’m implementing, so it would take a little time to see growth.
I increased my users by 23.43% and even boosted up my page views over 10.67%. These numbers don’t jump off the page to you, but they are an increased number which is what counts at the end of the day.
Just think about you running a furniture store in your local city of Shreveport La. If you can increase your online presence just by those few numbers it could mean thousands of more dollars to your business.
Finally, what I’m more excited about is the -7.95 bounce rate. This is BIG time if you ask me. What I’m seeing is that people are coming over to the site, and staying on the page linking other pages.
What is this called “Relevant Content”
Blue = January 2016 Orange = December 2015
The last thing I wanted to show you is the two months side by side. You can see small but productive growth from the two.
At the very least 95% of the tab, January is leading the pack from last month. Like I said before it’s not worlded changing, but it is growing.
Google Webmaster
One of the tools I use to track keyword rankings is Google Webmaster. Can’t tell you how powerful this is when building your brand online. Knowing which keywords that are being shown in the search engine can mean wonders.
By knowing this information, you can see where most of your content is showing up at. So if you haven’t installed Google Webmaster then please think about doing it today.
If you take a look at the screenshot below you will see the number of keywords at this moment CMG is ranking for.
467 search terms are how people can find my content online. Some of this content is local marketing stuff while other pieces of contents are national.
The good thing about this is that if you’re looking to see what ranks good or bad, then you can start doing some local SEO to move it up the rankings.
Not only that the links to the site are moving up the charts also. 2,198 links are pointing to my site from varies places. Some of the links I created myself, but the majot=rty of them are natural links from people loving the website content.
For local businesses, if you want to rank your website then you need links. Not just any links but good quality backlinks. Here in the coming weeks, I will be writing about how to get those by doing creative marketing.
Build Local Marketing Content/Rankings
Some time ago I went to my website to create some content for my local market of Shreveport LA. What I wanted to do is create content around the services I offer like…
Local SEO
Webdesign
Marketing Agency
Just these three keywords along I can be domaining my local market for all the businesses that need these services. So I created the content, and now it’s time to take that content to the top of the search engine.
Below is a screenshot of the content keywords, rankings, and link.
Here in the coming months, I will be focusing heavily on all of these keywords. You see if I’m going to be in the business of teaching local SEO marketing then I need to live by those words also.
No other better way of doing it is by building my own online presence right in front of you. The goal is to not only still provide epic-wow content but also show you the step by step strategies I’m using to build my presnsce.
Today just keep a close eye on the rankings as of today and compare where I’m at in 3, 4 or even 6 months down the road. Best believe I should have at least half of the content ranked in the top 10 on the first page.
CMG Total Stats
Lastly, I wanted to keep 100% track of the overall SEO performance of my site. Below you will see..
Domin Heath
URL Rating
Domain Ratings
Backlinks
Referring Domains
Organic Keywords
Now I’m able to see month to month the growth of the site from authority to keyword rankings.
Most importantly are the “health” of the site which without that then your site will not show up in the search engines. From this day forward I will be able to see how much the site has grown by referring back to older local marketing reports.
Closing Remarks
These reports are not to show profits or me gaining clients. The goal is to show growth locally and nationally for my brand, and any given term.
Your brand locally can become the talk of the town if you can get the content in front of all local people. The key is to produce epic-wow content that anyone will be locally interested linking to.
Next, you should stay active on social media spreading the love about that content to get more eyes on your brand. But wait, doing this is not easy at all so this is why I listed the pieces of content on my website I’m trying to rank for.
Now you will have a front row seat on how I’m looking to push each blog post to the top for the given keywords I’m targeting.
In the meantime, most of you good people can check out my 31 ways of local domination to get you started on the road to success.
Finally, I will like you to share your thoughts below on your views on this monthly report, and what you plan to do to increase your local marketing.
[Tweet “I increased my users by 23.43% and even boosted up my page views over 10.67%”]
Today I’m looking to share some awesome real estate content from around the web today. The key to success in the industry of real estate is to continue to educate yourself. Knowledge is power so to get that education we all must seek out excellent content.
Today I want to share with you the top 15 real estate marketing/investing articles I’ve online. Like I cover in my real estate marketing guide is that you must find the strategies that work, implement them to the masses.
The following pieces cover a broad area of topics I think my readers and those who come across this content online will enjoy reader, and most importantly will find valuable.
Finally, after finish reading these articles, I will love for you guys to maybe share them if you find them of value. Plus leaving a comment on their page will be even better to give you opinion of the topic they’re covering.
[Tweet “Top 15 Real Estate Marketing/Investing Articles 1/13/16”]
Danny is explaining the new direction for the Flipping Junkie Podcast in this episode. We are moving to a format where each episode flows from the previous one. The first episodes will cover mindset and then move into building your team, funding, analyzing deals, finding deals, negotiating, working with contractors, determine repair costs etc.
We are moving to a format where each episode flows from the previous one. The first episodes will cover mindset and then move into building your team, funding, analyzing deals, finding deals, negotiating, working with contractors, determine repair costs etc.
There could be a little debate when it comes to people making a lot of money over the years when it comes to real estate creating many millionaires in recent decades. This article was meant for people who want some advice getting started in real estate investing.
That’s right, you need real estate marketing. A bold statement, but one that holds a lot of merit. I dare say that if you claim not to believe in marketing, it’s because you do not understand marketing.
As real estate agents, we all know someone who has decided to go it alone and sell their home themselves. For sale by owner (or FSBO, pronounced fis-bo, as it is often called in the industry) is an often contentious topic amongst those in the real estate industry, so we thought we’d take a little bit of time on the blog to talk about it.
Welcome to part six of our seven-part series about using social media to take your real estate investment business to the next level.
We are covering how to use LinkedIn, Facebook, Twitter, Instagram, Pinterest, various social media management tools, and posting calendars in your marketing campaign.
Whether you’re in a career slump and looking to make a change, graduating from school and deciding what career path is best for you or simply thinking about the reasons you love your real estate career, the start of a new year is the perfect time to reflect.
You’ve probably heard about Snapchat. It’s the popular mobile app that allows you to send videos and pictures, both of which will self-destruct after a few seconds of a person viewing them.
Snapchat is also a fun messaging app. You can take a photo or a video with it, then add a caption or doodle or lens graphic over the top, and send it to a friend. Alternatively, you can add it to your “story”, a 24-hour collection of your photos and videos, which you broadcast with the world or just your followers.
Investors in single-family properties, at some point, wonder about multi-family properties. From a management point of view, after all, you have one to four homes instead of just one on a single piece of ground.
First-time investors might have the same questions for the same reasons. The issue becomes, then in regards to real estate investment property: How to evaluate a multi-family home vs. a single family home?
When selecting a broker, ask about their experience specifically in the commercial real estate market. Make certain that they have experience and expertise in the area of your curiosity or it could be an endeavor wasted. You need to get into a type of exclusive agreement that is exclusive.
Paul Pfeiffer of Melbourne Deluxe Real Estate told REB that the marketing video cost $25,000 to make, but that he wanted to try something different to reach a broader audience.
Bruce Norris is joined this week by his son Aaron Norris. Aaron is the vice president of the Norris Group, in charge of marketing and creating award-winning products.
Our Best Ever guest puts together deals in Canada, and he is a pro at raising money! He attended a few seminars by Don R. Campbell and eventually found his niche. He is especially passionate about crunching numbers and showing everyone how they going to win in the deal. Hear why he is not a fan of rehabbing and what he does instead!
Marketing trends are constantly changing based on when and how target audiences are interacting with businesses. Social media marketing has quickly become a popular and effective way to reach new customers in several industries, and Real Estate is no exception.
How can real estate investors, agents, and businesses get their websites to rank better on Google this year?
Almost 100% of home searches start online. Any real estate professional or business serious about winning customers this year knows that they need to do well at showing up on the top of Google searches. Having said that, what can real estate professionals do to help their websites rank better in Google search results?
The Conclusion
Don’t forget I put together a list just like this every week to bring you guys the best of the best I find around the web. I do this so you guys don’t have to be running around looking for content online.
My goal is to help you succeed in real estate, and the only way I can do that is by providing something for you that will walk you through all the ways of marketing your real estate business from A to Z.
Before leaving if you can take a moment to leave a comment, share the page and my even introduce yourself then It will make my day.
Once again the year of local SEO marketing has come to an end here on CMG. 2015 brought a lot of good attention to my website from the number of interviews I’ve done to the whole process of growth online.
I’m looking to do these monthly reports from this day forward not only for me but also for you guys can see that these online marketing things work if you implement actionable strategies.
These reports will help me see what’s working to what I need to throw in the trash. I’m hoping most of the marketing techniques I will be using will grow the website nationally and locally.
Plus at the same time, you will be able to use the same steps I use for this website to grow your business online. All my marketing platforms will work for your business no matter you’re in any of the given industries…Continue reading →
Some people just don’t know how easy it is to start an online business online and start making money online. When I say something like you can make $9,749 a month online, I’m honestly given out a general number.
“Disclaimer: This short guide is only meant to give you an example of the results you might just achieve. Your results can be higher or lower and only is determine by your efforts.
How to Start a Business Online
Before I get into the nuts and bolts of starting your own online business, I first want to let everyone know that I focus my days on helping small business owners grow their business locally online.
But, from time to time, I’m asked about starting a business online versus the normal brick and mortar locations. So today, consider yourself lucky, to get step by step instructions on how to go from zero to a good healthy monthly income.
First Thing First…
There are tons of information online about starting your own business online. Just do a simple Google search and find tons of general information about the following…
Getting a Business Name
Filling for an EIN
Finding a Niche
and so much more general information
Guess What? None of the other websites include full details of how to start an online business from A to Z and take that business on a marketing spree to build passive income.
Well, today is the day no matter if you’re rich, broke, poor, or just simply a person looking to get ahead in life by working only 1hr per day. Yelp, once you get this online business setup, and you can dedicate about 1hr a day, then you will see some form of growth.
[Tweet “How to Start an Online Business from A to Z – Antonio’s Complete Step by Step Tutorial”]
The Key is Consistency
Here are the only three items you will need to start, manage, and promote your business to millions of people all by working. Yes…1hr per day.
Let’s Get Started
First, before I get into how to go about picking a niche, setting up the website, and starting your promotion. I first want to talk about the numbers game us marketers like to play.
What is the NUMBERS GAME?
Well, the way I determine how successful I could be in a niche; first I add up a few numbers to see how much I might make if I reach a certain audience.
Let say I want to start promoting an ebook product, which is $49 online, and my commission for selling this item is 50%. Basically, after each sale, I will get around $24.50 minus fees and taxes. To get a real number of profits from this, I will pretty much say that I will profit about $20 per sale.
This is called affiliate marketing?
One of the easiest ways to start a business online in any industry is by becoming an affiliate of a website. Affiliate programs are almost everywhere online these days. You can find thousands of places where you can get a link and start promoting their stuff to gain a commission.
definition of affiliate marketing – Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
In simple terms, when you’re promoting someone else stuff, and when another person goes through the tracking link, they give you, and when they buy, you will get paid. Just that simple
Who, What, When, Where
One of the biggest challenges of starting a business online is knowing which route you want to take. Should I go after something I love, which picks an industry in Sports, Food, Health, or Garden?
This is what most people struggle with more than anything is picking something they will enjoy promoting, and somewhat have a little love for.
But, what are my options
Never fear Clickbank is here……
Clickbank may be the #1 affiliate marketing website in the world if you ask around the internet. Heck, they have been around since the early 2000s, which is where I got my first start. I promoted a simple product that cost $50 and made a sale that profit me $25.
Ever Since That Day, I Was HOOKED
Clickbank is totally free to join, and once you have an account, then you can pick from the thousands of products they have to sell. Now, these products are items people put on their website to be offered to people like me and you who are will to promoting them for a commission.
So, what I’m going to do is walk you through picking a product from Clickbank, setting up the website, and promoting it to the potential millions of people.
Following Along.
First, you will need to click on the “marketplace” to get on the page where you can select from the tons of categories to the left side of the page.
For the purpose of this guide, I’m going to choose Sports/Basketball.
I’m a big basketball fan, so it is profound that I pick this category. Why? I played sports and understand how much people are willing to spend to become the best they can be. Plus, I know how much work it takes to get to a point where you’re productive out there in the real live action.
Even though I picked, this category doesn’t mean it the only place to start a business and make a living online. ALLLLLLL of the categories will make you some form of money if you apply yourself through smart marketing. For this example, I’m going with basketball, and for you, it could be Software, Computer or Music.
Back to my search…
So I decided to go with “Pro Handles” that will pay me 75% of a $45.73 sale of their product. I did a little research on the guy be-hide this program on Youtube and found that he does a good job in training. This made my decision a lot easier when deciding which product to promote.
At this point, a few years ago, we would start talking about keyword research. Today no need to do all that because believe me when I tell you people are searching for all things online. You just need to give them a place to come to solve their problem.
For this reason, I’m not going to confuse all of you who are not internet marketers. My goal is to make this easy as possible to do without teaching you to have to do brain surgery. Just know all you have to do is…
Now I have the product I want to promote…what’s NEXT?
Setup Hosting and Domain
There are a number of hosting companies out there you can use that are affordable, and most importantly, reliable. Not to knock any of those guys, but for some years now, I been rolling with the best of the best, which is BlueHost.com.
When I decided to start Colemanmg.com, I needed to turn to a platform that could handle my marketing style.
Never Offline
Customer Support
Fast Server
Bluehost is the best hosting company I recommend in today’s time over the rest. I’m not going to get into too much about the services and the overall setup. To be honest, I could talk all day about them, so to keep this train moving, I just want to cover the basics.
No matter how good a product is, if no one finds out about it, then it’s just another product online. People go online to search for solutions, and when content comes that solves that problem, then you have a potential customer/client.
Epic-wow content will be shared by the thousands if it’s something of value. That sharing will come from…
Linking to your content “website/blog.”
Share on social media
– Facebook
– Twitter
– Email
– Word of mouth
– and etc.
Guess What Happen Then?
Yep, you guessed it. You get more eyeballs on your website, which is promoting a product that is related to the content they just shared. This means you are getting clicks on your affiliate links, which will turn into sales.
The number game…
Let say one piece of epic-wow content is shared on the following.
Stumble upon – 1,365
Reddit – 1,223
Twitter – 935 times
Facebook – 364 times
Google Plus – 45 times
LinkedIn – 15 times
Now, these numbers are real numbers you can actually get because I’ve seen them thousands of times online. Heck, I’m even gotten big numbers like that when I posted something amazing on my website that was so good that people just had to share it.
Out of those around 4k shares, you could easily be looking at 10k, 20k, or even 100k people coming over to your website.
Let say we get one sell per 50 visitors to the website/blog. If we take the 20k margin of visitors, then this will give me around $50 per 100 visitors.
$500 per 1,000 visitors x 20times = $10,000
Yelp, all from one piece of epic-wow content
How Do I Produce Epic-wow Content
First, before you start the process of promoting your website to the world, you will need to have at least 10 pieces of epic-wow content on that site.
Few Examples of epic-wow content I’ve written in the past.
Here’s is why….once someone reaches that website, it has to pull them into an opt-in model for something, click an affiliate link, or share your content. No matter what, any of these three is a plus in my book of building a successful business online.
Three Ingredient for Great Content
Catchy Titles
Educational
1,000 words plus
If you can produce content in this manner, then you will just blow by the competition just merely on having something that no other websites have.
To help you achieve the “Catchy Titles‘ aspect of it, then I have a free website for you that will allow you just to type in a keyword or phrases, and the system will give you over 200 catchy titles to choose from.
Since I’m promoting a basketball website about ball handling dribbling. I entered the keywords “basketball dribbling drills” which spit me back 100’s of titles
Seeeeeee……..
Now I have the titles I want to use when creating my epic-wow content. This is so great because they are so catchy that it forces people to share, click, and link to it.
But there’s more…
I know most of you struggle with topics to write about, so I decided to help you guys out in that department also. You can visit another great FREE website that will give you nearly 1,000 topics to write about even when you’re stuck.
This may be the #1 website in the world when you are talking about free to give out such impressive topics. All you do is type the words and BINGO you have topics you can write about for a lifetime.
Basically, when you combine the two, then you get what I call rocket-like content that is ready to soar into outer space. Once you pick the topic/title/1,000 words plus….then you will see a full transition into your ability to dominate that market.
Just know when you create this epic-wow content versus the other sites which are publishing low-value content, then you will see a spike in traffic, shares, links, and, most importantly, sell.
But wait..to be able to really put this on autopilot to work for you day and night 365 days a year. You must think about utilizing autoresponders to do the following…
Capture Leads
Share more content
Content updates
Answering question
Follow-ups
Producing sales over time “drip-feed more valuable content.”
Autoresponders = Auto Profits
It was once said if you want to be successful in business, then start given away your knowledge. Yes, just start given away everything you can think of under the sun and watch how people start to follow you and start seeing you as an authority.
The Power of FREE
If you can utilize an autoresponder and give away something for FREE, then you can not only gain leads but also increase your profits.
The question is…how can I use something for free to grow my business online?
Here’s the secret
Create a piece of epic-wow content that can be published in a PDF to be viewed online or download. For the example of the basketball niche I have chosen above is that I will like to create a guide that covers all parts of ball handling.
Now, this guide must cover everything, and I mean everything if I want people to enter their info to get it. It has to be something of value that people have no choice but to get.
I’m Talking About Must-Have Content
My overall goal is to get people to the website and encourage them to opt-in for the free ebook guide I’ve created. This means that I will create a guide that will be around 5k to 20k words long.
The reason for this is that people will get the most value from all this content. If it’s educational throughout, then this will result in people staying on my list and be continuing to read the website. The purpose of all of this is to get them to buy the item I’m promoting.
The Spin Cycle
When I get people on the list, and they’ve already downloaded this FREE ebook guide, but now I want to put them in the spin cycle.
This cycle is when I input content that will automatically go out about once or twice a week. The objective is to give, give, and give some more to those who opt-in to your list.
By offering additional information through email not only provide them with more detail content, but it also puts your business on auto-pilot marketing. You see, this is the same formula I use for my free 52-week real estate marketing course.
With this free course, I just proved a weekly newsletter that will walk those who subscribe to it a more detail way of marketing their real estate business.
With this approach, no matter if I’m promoting the above program, which is the ball-handling product or even if you are promoting any product of your liking. You will be able to use an autoresponder to work for you 7 days a week, and 365 days a year.
Oh, Wait..here is something that will turn your regular epic-wow content into PDFs. So you can write something, and then post it to your website and use this free website to turn it into a PDF.
Wink, Wink…now you have something you can giveaway to get people to opt-in.
Secret Sauce
What you need to do is create that guide/ebook that you can provide to your visitors. Once they are in the cycle, your job is pretty much completed at this point. The series of emails will include the following information that you will need to grow your profits.
Educational Content (300 to 600 words)
No Selling
Drop Affiliate Links
Now there are two autoresponders I refer to that are the best of the best. First, Getresponse is one service I been using since the early 2000s. Can’t say enough good things about those great people over there from the service they provide to the many thousands of happy customers such as “ME.”
Next is Aweber, which I started using back in 2012 have been one of the backbones of my business today. When these guys came along, I had to give them a try to see what difference they bring to the table for automating my business online.
What I’ve found is that they run neck and neck, so using any one of them for starting your business online will just come down to choice..nothing more or less
This leads me back to my project in hand for the ball-handling the website. What I want to do is generate as much content as possible, and get it put into PDF form to be downloaded. Next, I will create at least 20 pieces of content that will be highly informative content that the opt-in subscribers will get at least once a week until they buy the product.
This the model for me, and you are to get all of these things set up so when you can start marketing our website. Heck, none of this will be worth it unless we can drive highly targeted visitors to our website.
Getting traffic to a website can be the most tricky aspect of starting an online business. People can manage to set up all the beginner things, but when it comes to marketing, nearly all of them fall short.
Here in the next section, I’m going to show you guys how to make a simple website from ZERO to thousands of visitors per month. All this by knowing zip about marketing online.
[Tweet “Zero to 100,000 Potential Buyers Using This Step by Step Formula “]
Zero to 100,000 Potential Buyers
One of the things that keep the average old joe from growing their business online is one-word “TRAFFIC” Not being able to get people who are interested in your product or service, and getting them to come over to your website can be the end.
Without the traffic to a website, there is no way in the world you will ever be able to build your business online.
Guess What? I have the answer for you
No need to…
Buy Traffic
Buy Leads
I’m not going to tell you that I’m the master of getting traffic to any website or show you tons of screenshots of the traffic I get to CMG or any of my other projects over the years.
You are not going to show you stats at the end of the day because you care less about them. What I’ve learned over the years is that they care less about your success, but more about what you can do for them.
Simple As That…for that reason, I’m jumping right into how to get traffic to any website online no matter what niche you pick.
Yelp, no matter what niche you pick
Here We GO…..
For this basketball handling website, I’m looking to promote I need to start thinking outside the box if I need traffic NOOOOOWWWW.
What in the world can I do to get traffic without paying for it, and waiting months on SEO to work?
Hmmmmmmm………I got it…Piggyback Marketing by CMG
This is the marketing that allows you to take the success of one person, website, blogger, podcaster, company or celebrity, and piggyback off their audience.
Take the example of my niche, which is basketball ball handling. To be able to find people who are in this niche, I will have to stay on a broad base grounds. Meaning instead of finding other piggybacks who are all about ball handling, it will be easier just to target “Basketball” in general.
This means I have thousands of people, blogs, websites, and celebrities who I can attach my website that will introduce to their thousands of followers.
It goes like this…
Make contact
Spark up a conversation
Share some epic-wow content, “remember.”
Ask them to share or link to it
BINGO, BINGO, BINGO
Just That Easy…Plus Think About This…
Can you even imagine getting your website in front of 32Million craving basketball fans? Just those numbers alone will skyrocket my traffic if I can create the best ball-handling website online that filled with tons of quality educational content that includes epic-wow, shareable resources.
If I’m able to get only 1% of those people to buy my product, that will come out to be 320,000 people.
320,000 x $20 = $6,400,000….all I got to say is WWWWOOOOOOOWWWW
The way I could do this is by contacting some of the top influencers in this market. Who will that be?
I’m just using them as an example for this project, so don’t think they’re going to be the only places I’m targeting. What I need you to see is that these two guys have millions of followers on Twitter, and I mean millions of followers, which equals up to 31million basketball lovers.
Wink, wink..I’m promoting basketball content, and they love basketball seems like a marriage bout to take place.
All I have to do is contact these guys, and butter them up with something amazing so they could possibly share it. You can take a look at the two guys’ Twitter Pages below.
These guys have millions of followers, and just one tweet of my epic-wow content will just be like hitting the lottery. It will mean…Thousands of Subscribers and Thousands of Sales
But in the reality of things, will these guys even promote my content for me no matter how great it is if they’re not getting paid for it. Chances of this are really slim is you understand the branding of these celebrities. Even though it will very hard to get on their radar, I will still go after them just BECAUSE>
So the question comes how do I increase the number of responses of those who may not be as popular as these guys, but have enough following to make a difference.
This is why I looked up another guy, and his name is Jamal Crawford, who is another great basketball player but not as famous as the others above. What does Jamal have over 797k followers on Twitter?
Not saying Jamal will answer any email I send him, but I will say it would be a little easier to get his attention versus KB and LJ. Just by him looking at my content and sharing it will mean the world for my brand online.
Now imagine if I go out and make the same contact with every other NBA player, WNBA, NCAA, NBDL, or any other form basketball in the world. I can contact all high school coaches, college coaches, which equates to thousands of people around the world.
All I have to do is make contact.
Look, I haven’t even talked about the basketball websites, bloggers that I can just do a Google search for, and compile a list and start the outreach.
But you may be saying how can I do this outreach thing fast, easier, and manageable. For this reason, I want to introduce to you Buzzstream the greatest piece of software ever built online. No Joke
Welcome to Buzzstream
To be able to put your website in front of thousands of craving people who are ready and willing to subscribe or spend money. You need something that will pretty much do all this and more implemented all up under one roof.
Buzzstream has been my best friend for over a year now. I can’t live without it because it helps me keep track of all my outreach. This is the only online software you will need to be able to make the right connection to get the ball rolling on building your brand and traffic.
You see, I’m not going to get into how to use the software because you can learn how they implement the entire software through the Buzzstream University page. These tutorial videos and guides will show you how to work all parts of the software.
Just a truly remarkable software that will allow you to dominate any niche market. The only steps you need to take is to find a niche, set up a website, and promote to potential influencers in your given market.
That’s It
The Recap
There is no magic pill for success online; only your efforts will determine your success. You can read this post over and over again, but until you take action, it’s all a dream.
My reason for putting this content together was to help those who are looking for another stream of income. Yes, my website is about local marketing, but today I wanted to share something with you more off-topic than usual.
This guide was for…
The newbie
Online Marketers
Business Owners
Entrepreneurs
and etc…
What I really want you to understand before I end this content is that this is not a get rich quick system. NOT AT ALL. You will need to treat this like a business, which is what it is when you start to make some form of income. Basically, go into this with your mind open to success, and before you know it, you will be on the path that most will never travel.
I’m so happy you took time out of your day to read some content that took me hours to produces. Yea, that was 12hrs, to be exact.
Please leave a well-thought comment on this subject, and let me know how you feel about the effectiveness of starting a business online like this. All comments are well because I’m a person who will love to hear and responds to everyone’s views on this.
Next, I will love it if you can take this page to another level by sharing it with your family, friends, and followers on the most popular social networking platforms. Links are posted throughout the post for your easy access.
These are just a few of the dozen of highly intelligent comments from those who have lived it and implemented them from day today.
Even though I feel like they covered about 90% of the top local marketing ideas, I still feel like we could go a little deeper on the subject.
What Will You Learn Today?
How to get over the fear of video
Local Video Rankings Proof
Potential Results of Video Rankings
The Results
Here is a video that walks through how I dominate the search engines with my company name, and exactly how I did it. Plus, it comes with a free Bonus at the end of the video, so check it out.
My Local Marketing Ideas
When I saw this list, I almost fell out of my chair, trying to see why I wasn’t contacted. You see, I understand because I realize everyone can’t be reached online by an expert. There are tons of great minds in this “local SEO marketing” field, so it’s always someone to turn to for answers.
I am so saying that I wanted to go a little deeper into some of the local marketing strategies that will give you the most results in overtime.
One of the most underused local marketing ideas that I stress more than anything is the power of “Local Video Marketing.”
Why? The main reason is that the video is something local businesses overlook.
They mostly just put a few ads in the local paper and cross their fingers, hoping for the best results. The video is just not something people want to be part of because of a few reasons.
These are the main ones I get when I’m sitting down with a potential client who is looking to dominate their local marketing.
I ask them..have you thought about the video? Oh, oh no..I’m not right in front of the camera
or
I’m too shy
We don’t need video
Customers won’t watch
No good camera
etc.
I can’t believe how many times I’ve heard these words uttered out of business owners’ mouths. I’ve found out that the reason for this is not because they don’t think the video could help them, but they have no clue about the power of it and how to implement it.
Here I want to list a few things you need to create a video on a minimum budget without breaking the bank.
iPhone or any reasonable smartphone
Right Bright area “outside or well-lit room.”
Short bullet points
The willpower
Before I get into the above elements into making videos quick, comfortable, and without expensive equipment, I first want to talk about the magnitude of creating local videos, and how it will force your brand to dominate locally.
Local Video Dominate “Proof”
One of the main reasons you want to create a video marketing campaign for your business is because you’re able first to tackle all forms of keywords related to your business.
Why?
People Google You. Duh
When someone Googles your name or company name, you better have something of value to share with them. If not, then other people will do that for you in the form of bad comments, bad reviews, etc.
Videos that are optimized correctly with your information in the title, such as your company name, will nearly automatically rank highly (if your name is not related to another well-known brand).
Now, if you can make that video about your “company name” and allow it to rank locally, then you put yourself in the driver’s seat of controlling your content. Yes, the video is content, and people love to watch a video more than anything else.
Plus, not only that, a video stands out like a sore thumb in the search engines. Don’t believe me then Google my company name “Coleman Marketing Group,” and tell me what you see first.
All I did was create some short videos from my excellent Mac computer, optimized the video titles, and bingo, I was ranked for my name. It took a little time since my Youtube was “new.” Now think about this…what if I created a video around my local market to attract small business owners?
Titled
Shreveport Local Marketing Company
Small Business Marketing Agency in Shreveport
Shreveport Marketing Services
Get it? OK Got it
Potential Results
The overall reason for doing video marketing in the first place is to get results that will produce calls, opt-ins, and actions.
Andrew of Video Brewery talked a lot about the statistics part of video marketing, which is what we measure to see the effectiveness of our online marketing.
I’d like to share what happens when you create a video, such as the titles I listed above.
My Results
Back in October of 2014, I decided to turn my thoughts of local domination into a reality. What I was trying to do was see If I could rank highly in the search engine for a few terms that related to my business model.
So what I did was, I wrote five blog posts and created five videos that also go with each one of them.
Above I just listed all five of the blog posts that I created for that experiment. If you look closely, you will see something familiar with each blog post.
Can you see it?
Well, if you can’t spot what I was trying to do, then let me explain it for a minute.
First, I created titles that are eye-catching in the first place to get good click-through rates. If there are three listings right on top of each other, and one title in general, and the other one is ok, but the last has some catchy phrase to it…which one will you click?
Not only that, you should see that I mention the city + industry I was trying to target. You can say that with the catchy title on top of the city + industry, you will say that I’m hitting on all parts.
What I was able to do, and you can do it too, is that I optimized my blog posts and each video with the same title. Smart huh.
This made it almost impossible for me not to rank at least in the top 20 without even doing a second of SEO.
Guess what? That’s what happened.
Few Rankings for Proof
First, for the keyword “bossier city web designers, which is the fifth listing at the top of this post.You will see that I’m ranked on the 2nd page for that keyword in the top position, and the video I created is halfway down the page.
Yea, I know pretty impressive right
Not indeed to me because I like the front page a lot better since the first five listings get about 95% of all clicks. Even though that listing is not on the front page, it doesn’t mean that it’s a complete waste.
Think about this…if I never created that content, then it wouldn’t even be found anywhere, but since I did now, I have a chance to be seen by those who are looking for those services.
The overall reason for this is to get that video ranked so you can be seen compared to the other competitors who are not even thinking about video marketing.
Amazing Results
To get the best video results explained by Shawn Forno from IdeaRocketis to go out and create something of amazement.
Not saying I created something of that stature, but I did focus on getting the attention of a small group of people who will be willing to search.
So I decided to go after the keyword “Minden marketing companies” which just went with the content and video, I was able to rank on the front page in the position in a matter of days.
The feeling you get when you see something you created being at the top of the search engine is like no other. Even after 10+ years of doing SEO/Local SEO Marketing, I still get excited to see top rankings.
You can achieve those types of natural rankings also only if you implement yourself.
When I wrote the “The Ultimate Guide to Local Marketing Domination,” I added a chapter on local video marketing. Why the simple fact that most local businesses totally overlook the internet, especially video marketing.
This form of local marketing is more effective than any other type because videos stand out like a sore thumb. So make sure your business is filling up your local market with a lot of painful thumbs.
Wrapping this up, I just wanted to add my well guarded local marketing ideas to the FitSmallBusiness collection of responses. There were a lot of great answers, but I felt like I needed to add my point of view for those who wanted some clear-cut proof of rankings.
Finally, for those of you who love tools like myself, then here is a list of “Marketing Survival Tools” I “Antonio Coleman: can’t live without.
Comment Time: I would love to hear your point of view, and those who leave a comment will get something really special emailed to you to help you create impressive, catchy titles. All for FREE
