These are just a few of the dozen of highly intelligent comments from those who have lived it and implemented them from day today.
Even though I feel like they covered about 90% of the top local marketing ideas, I still feel like we could go a little deeper on the subject.
What Will You Learn Today?
How to get over the fear of video
Local Video Rankings Proof
Potential Results of Video Rankings
The Results
Here is a video that walks through how I dominate the search engines with my company name, and exactly how I did it. Plus, it comes with a free Bonus at the end of the video, so check it out.
My Local Marketing Ideas
When I saw this list, I almost fell out of my chair, trying to see why I wasn’t contacted. You see, I understand because I realize everyone can’t be reached online by an expert. There are tons of great minds in this “local SEO marketing” field, so it’s always someone to turn to for answers.
I am so saying that I wanted to go a little deeper into some of the local marketing strategies that will give you the most results in overtime.
One of the most underused local marketing ideas that I stress more than anything is the power of “Local Video Marketing.”
Why? The main reason is that the video is something local businesses overlook.
They mostly just put a few ads in the local paper and cross their fingers, hoping for the best results. The video is just not something people want to be part of because of a few reasons.
These are the main ones I get when I’m sitting down with a potential client who is looking to dominate their local marketing.
I ask them..have you thought about the video? Oh, oh no..I’m not right in front of the camera
or
I’m too shy
We don’t need video
Customers won’t watch
No good camera
etc.
I can’t believe how many times I’ve heard these words uttered out of business owners’ mouths. I’ve found out that the reason for this is not because they don’t think the video could help them, but they have no clue about the power of it and how to implement it.
Here I want to list a few things you need to create a video on a minimum budget without breaking the bank.
iPhone or any reasonable smartphone
Right Bright area “outside or well-lit room.”
Short bullet points
The willpower
Before I get into the above elements into making videos quick, comfortable, and without expensive equipment, I first want to talk about the magnitude of creating local videos, and how it will force your brand to dominate locally.
Local Video Dominate “Proof”
One of the main reasons you want to create a video marketing campaign for your business is because you’re able first to tackle all forms of keywords related to your business.
Why?
People Google You. Duh
When someone Googles your name or company name, you better have something of value to share with them. If not, then other people will do that for you in the form of bad comments, bad reviews, etc.
Videos that are optimized correctly with your information in the title, such as your company name, will nearly automatically rank highly (if your name is not related to another well-known brand).
Now, if you can make that video about your “company name” and allow it to rank locally, then you put yourself in the driver’s seat of controlling your content. Yes, the video is content, and people love to watch a video more than anything else.
Plus, not only that, a video stands out like a sore thumb in the search engines. Don’t believe me then Google my company name “Coleman Marketing Group,” and tell me what you see first.
All I did was create some short videos from my excellent Mac computer, optimized the video titles, and bingo, I was ranked for my name. It took a little time since my Youtube was “new.” Now think about this…what if I created a video around my local market to attract small business owners?
Titled
Shreveport Local Marketing Company
Small Business Marketing Agency in Shreveport
Shreveport Marketing Services
Get it? OK Got it
Potential Results
The overall reason for doing video marketing in the first place is to get results that will produce calls, opt-ins, and actions.
Andrew of Video Brewery talked a lot about the statistics part of video marketing, which is what we measure to see the effectiveness of our online marketing.
I’d like to share what happens when you create a video, such as the titles I listed above.
My Results
Back in October of 2014, I decided to turn my thoughts of local domination into a reality. What I was trying to do was see If I could rank highly in the search engine for a few terms that related to my business model.
So what I did was, I wrote five blog posts and created five videos that also go with each one of them.
Above I just listed all five of the blog posts that I created for that experiment. If you look closely, you will see something familiar with each blog post.
Can you see it?
Well, if you can’t spot what I was trying to do, then let me explain it for a minute.
First, I created titles that are eye-catching in the first place to get good click-through rates. If there are three listings right on top of each other, and one title in general, and the other one is ok, but the last has some catchy phrase to it…which one will you click?
Not only that, you should see that I mention the city + industry I was trying to target. You can say that with the catchy title on top of the city + industry, you will say that I’m hitting on all parts.
What I was able to do, and you can do it too, is that I optimized my blog posts and each video with the same title. Smart huh.
This made it almost impossible for me not to rank at least in the top 20 without even doing a second of SEO.
Guess what? That’s what happened.
Few Rankings for Proof
First, for the keyword “bossier city web designers, which is the fifth listing at the top of this post.You will see that I’m ranked on the 2nd page for that keyword in the top position, and the video I created is halfway down the page.
Yea, I know pretty impressive right
Not indeed to me because I like the front page a lot better since the first five listings get about 95% of all clicks. Even though that listing is not on the front page, it doesn’t mean that it’s a complete waste.
Think about this…if I never created that content, then it wouldn’t even be found anywhere, but since I did now, I have a chance to be seen by those who are looking for those services.
The overall reason for this is to get that video ranked so you can be seen compared to the other competitors who are not even thinking about video marketing.
Amazing Results
To get the best video results explained by Shawn Forno from IdeaRocketis to go out and create something of amazement.
Not saying I created something of that stature, but I did focus on getting the attention of a small group of people who will be willing to search.
So I decided to go after the keyword “Minden marketing companies” which just went with the content and video, I was able to rank on the front page in the position in a matter of days.
The feeling you get when you see something you created being at the top of the search engine is like no other. Even after 10+ years of doing SEO/Local SEO Marketing, I still get excited to see top rankings.
You can achieve those types of natural rankings also only if you implement yourself.
When I wrote the “The Ultimate Guide to Local Marketing Domination,” I added a chapter on local video marketing. Why the simple fact that most local businesses totally overlook the internet, especially video marketing.
This form of local marketing is more effective than any other type because videos stand out like a sore thumb. So make sure your business is filling up your local market with a lot of painful thumbs.
Wrapping this up, I just wanted to add my well guarded local marketing ideas to the FitSmallBusiness collection of responses. There were a lot of great answers, but I felt like I needed to add my point of view for those who wanted some clear-cut proof of rankings.
Finally, for those of you who love tools like myself, then here is a list of “Marketing Survival Tools” I “Antonio Coleman: can’t live without.
Comment Time: I would love to hear your point of view, and those who leave a comment will get something really special emailed to you to help you create impressive, catchy titles. All for FREE
One of the main reasons that I’m writing this blog post is to show not only my clients the difference in SEO and Building an Online Presence, but also to educate those others who may want to get updated on this topic.
SEO vs. Building an Online Presence
Most people will tell you that both of these are the same, no matter how you look at it. Well, sorry, my friend, but this is like trying to compare Apples to Oranges.
What I want to explain today is the difference between the two, so you, as a business owner online or offline, will make the right choice for your success. First, before you start thinking about which route you want to take, I would like to explain to you the incredible differences in both.
OK,
I would like for you to think about this for a moment to get you in the mind set of understanding the two.
Let’s say we’re a real estate company located in Shreveport La, and there are around a solid 30 competing real estate companies in the given city.
To break down the numbers, even more, let’s say only 20 of them have “WEBSITES.”
More random stats…
– 10 Have Facebook Business Pages
– 5 Have Twitter Accounts
– 6 Have Google Business Listings
– 3 Have a Yelp Page
– NONE are Blogging
– NONE Have Videos Ranked Online
Now, as you can see, we are competing with these companies who do have somewhat of an online presence, but not enough for you to target SEO. You may be asking yourself since SEO is not the best route to go in this case, then possibly the building of the online presence is the best route to take…RIGHT
Correct…and here is why
[Tweet “Building an Online Presence is NOT SEO – It’s Like Comparing Apples to Oranges”]
What is SEO?
I’m going to make this as simple as possible so that I don’t get anyone confused about this form of marketing. When you think about SEO, you have to think about the following…
Online Page Optimization
Offsite Optimization
Excellent Content “Link Bait Type”
Blogging Content “Epic-Wow”
Backlink/Links “Authority Links.”
Social Media Presence
These factors have everything to do with SEO, and when you implement them together, you get some form of rankings in the search engines.
The fact is that all of these moving parts are all about pushing your website up the rankings for any keyword you like.
For Example: Lets take the keyword “Shreveport Real Estate,” which gets around 1,600 monthly searches.
If you wanted to do SEO to get ranked on the front page of this keyword, you would have first to optimize your website/page/post to support that word.
Next, you will need to go out and get that content on as many highly targeted websites as possible. Now all links are not apples to apples. Some links, such as forums, comments, and low-quality websites are not going to help you at all.
The reason being is that the other websites that are on the front page for “Shreveport Real Estate” are connected to other high authority websites, so to even be able to compete, you will need to go after those links and others that have what we call link juice.
This is Too Time Consuming
Unless you have a lot of time on your hands or can hire someone or a company to do this for you, then I will say don’t even think about doing SEO.
Tough get high-quality links
You’re talking about months of hard work that may or may not work. So my recommendation is to stay clear of SEO unless you have the budget and the time to wait it out until the rankings start to move.
But I gotcha…here is a free SEO Practice Course that will walk you through the entire process of SEO for those who want to learn about this even more.
What is Building an Online Presence?
One of the main reasons I offer the building of an online presence to all of my clients is because of the range of rankings you can get.
You see, with SEO, it’s all about ranking your website for a targeted keyword and waiting out the process to see what happens.
Online presence is more like getting thousands of people to promote your business for you. Meaning, instead of me standing on the corner selling T-Shirts, now I can have thousands of people selling my T-shirts just by me giving them my business model.
Walmart has thousands of stores around the world if you know it or not. If I wanted to put my business in front of thousands of potential customers every day, then I would fight to get my product in those stores.
The overall goal is to piggyback off their success so that I can make sales that much more comfortable. You see, Wal-Mart has authority in the world, so if I want to have a successful selling product, then I need to be part of that crowd.
Building your online presence is all about getting your business on as many platforms as you can that already have authority. The top three ways of doing this are by having your business located on as many high authority places such as as..Youtube, Profiles, and Citations.
Youtube videos rank very well in the search engine when trying to rank for locally targeted keywords. So if I were a plumber in Shreveport La, then I would do a video centered around the keyword “Shreveport La, Plumbers.”
That video, just because it’s Youtube, would rank at the right spot in the search engine. Why the simple truth is that Google owns Youtube, and they focus a lot on their content to rank highly, even the video.
Just creating a video that is optimized will somewhat rank above the general websites if implemented correctly. If you can rank on the front page for that search term, then you will get a share of that traffic.
But wait, there’s more…what if I say that you can create unlimited videos, profiles, and citations that all will outrank most websites…what would you say?
Well, if I were you, this will be the route I would go because I don’t have to build backlinks. Create the profile, citation, or video, which will automatically rank well.
Yes, it will take time
Just like SEO, building an online presence does take time also, which is what I explain to all my clients and potential clients.
It can take months also to see some form of growth in the search engine, but it’s a lot less stressful than trying to find websites to exchange links with.
Look, I’m not going to leave you hanging without giving you something that will not only explain this in detail but will also walk you through how to build your online presence.
Take a look at my 31 tips for dominating your local market, which also comes with a step by step guide to growing your business online.
Final Thought
SEO and the building of an online presence are two of the most potent forms of local online marketing for small businesses. What I would like for you to do is choose what works best for you financially and overtime.
I hope that I explained the two in the best fashion possible, so now it’s your turn to go out and dominate your local marketing..but the question is which route you will go to?
That post was created to educate the real estate community on how to get a higher response rate through direct mail. You see direct mail is maybe the top 2 or 3 ways most investors go about marketing their business.
Note: I have a special gift for all of my newsletter subscribers
So when people are spending tons of dollars on direct mail, then they’re more willing to learn how to capitalize on their investment. Overall, the post was centered around the strategies of how I would tackle my direct mail campaign in a more effective way.
36 Hours Later
First, I would like to say that BiggerPockets is one of the top REI websites in the world. Thousands of members read the content, guides and listen to their Podcast. The platform that they have are all centered around those who want to get more out of their real estate business.
Now, after about a day or so of that post going live on their website, I got an email from BP, which they send this to everyone who signs up, and want to receive their daily content.
The thing about their newsletter is that it only comes out about once a week, and usually it’s in the middle of the week. This newsletter highlights the weeks top content on their site, which is ranked accordingly to whatever terms they have.
I think that a lot of content that is featured in their newsletter is content that gets a lot of so-called activity.
Here is a screenshot of that email.
From here you can see that they titled the newsletter somewhat after the title that I gave my blog post, which I posted on their blog. This newsletter quickly goes out to thousands of REI people who will love to read content such as mine.
This means that I’m able to get my knowledge out to at least 100k people, all from my efforts of writing epic-wow educational content.
People love high content that teaches them how to do something efficiently, and without spending tons on advertising.
Next, another great thing that they did was that they featured the blog post at the top of the page to get even more targeted exposure. Yea you can see my beautiful looking face there smiling from ear to ear knowing that I just put my content in front of tons of people who can benefit from it.
That blog post has been viewed thousands of times and has gotten over 58 blog comments from those who just loved the content. This leads me to my special gift.
[Tweet “Special Gift: 50+ Comments, Hundreds of Visitors by Being Featured on BiggerPockets”]
Special Gift
If you know me, then you will understand that I’m one of those people who love to give back. No matter what it is, I’m always looking to reward people for their hard work and determination.
What I want to do is highlight those 239 people who are subscribed to my 52-week real estate marketing newsletter course. Those of you who are on the first week or even in the middle around the 26th week, I would love to say thanks so much for sticking around for something I work hard on just for you guys.
So just for you being part of this course, I would love to list all of you on the front page of my 52-week real estate marketing newsletter course page. That page gets around 500 unique visitors each month as of today.
Yes, I would like to have all of you listed on that page with the following info is available:
Website Link
Facebook Profile Link
BiggerPockets Profile Link
All you have to do is leave a comment below, which only needs to be about 3 to 4 sentences of your views of my free real estate marketing newsletter course. People love it, and if you don’t believe me, then check out what others are saying about it online.
Once you post your comment below along with the links that I asked for above. If you have those links, then I will take that info, and add it to my page here.
From here, hundreds of people every single month will be able to read your views of the free course, and most importantly be able to connect with you through your various links.
How Awesome is That?
The Goal
All I want to do is give back something of value to you all who have been part of this newsletter. I want to be able to showcase you all on one page for the world to see and be able to promote your business as well as FREE.
The only thing that I ask is that you post a comment below today, or within the next 48hrs, since after this time, I will turn off the comment section to the page where you might miss out on an excellent opportunity to promote your business for free.
Finally, I would like to ask for one BIG Favor, which is, can you help me share this page. After you post your comment, can you please share it on your networks? I have many buttons here to the left side of the page for your convenience.
All I ask is for you to click a few share buttons to notify your followers of your comment.
P.S. Just wait for what I have in store for you guys a little later this month on how to implement direct mail the most effective way for even higher response rates.
Last month was a very interesting month because honestly, the only blog post that I posted was my first yearly local marketing report and another post that I will talk about here in a minute that went viral.
Out of 28 days, I only mustered to write one post and a list post where a few of my online friends talked about if they had to start from scratch. On any other month, I would say that this is some terrible marketing that I’m doing, by not blogging at least once a week.
But I have something that I have been working on all month that took me away from posting content regularly. I can’t even tell you what it is as of this second, just know that it’s over 9k words long, and was created for those who are in the real estate industry.
I’m one of those guys who loves to tackle all industries, and the one that I’m focusing on now is the real estate industry. The goal for this year is to come into this market and give away as much free real estate marketing advice as possible.
[Tweet “My February 2015 Local SEO Marketing Report. 2,613 shares from Stumbleupon..read about it”]
Start of my Podcast
So a few weeks ago, I asked those who are part of my 52-week real estate marketing course would they be interested in a Real Estate Marketing Podcast. To my surprise, I got some responses from those who gave me the thumbs up in getting this done.
Email Responses
“Yes” a marketing only podcast would be a gold mine. I have listened to all of the marketing podcasts on bigger pockets, but there are not enough. I am like most investors, I don’t know how to properly market my business. Everyone needs to know that I am Zach The Home Buyer!
I say quit thinking about it, and just do it! All of us who are in RE are actually in marketing, we just don’t know it.”
“Yes, I prefer podcasts!”
“PLEASE DO IT ANTONIO!
I enjoy reading, but sometimes a podcast just fits in the schedule better!”
“Antonio, I see that you are also a member at Bigger Pocket. How will your Pod cast differ from theirs? I agree people learn in different ways, none better than by actual doing. For me, if I listen to everyone offering real estate marketing advice I would never get anything done in my business.
Yes! I need relevant and actual step by step information on a particular topic. It would be good to find out what people actually need now to move their business forward. As fast as things change on the internet, the information needs to be delivered in bite size easy to implement.”
“I think podcast would be a great idea”
“Yes Antonio, I enjoy listening to informative podcasts to and from my day job.”
“Hi Antonio,
I would definitely listen to the podcast. I listen to the Bigger Pockets podcast, Buy Sell Fix Flip with Michael Quarles, and Bad Christian podcasts all the time, so yours would be great! I love your articles on BP, and I feel like I am learning a lot. The progress is coming slow, and I know I need to blog more. I plan to implement some of your ideas from the last few articles shortly.
Greg”
Hey Antonio, Yes I love podcasts like the ones on Bigger Pockets for example. As long as I can download them for free so I can play them on my phone while I’m driving. And the content is relevant Downloading is the key for me so I don’t use up my data. And it give you more freedom. To play when and where you want. I love to read too! BDaniil Kleymanut sometimes listen is easier.Thanks Derek
Finally, I took a few days to look around for a microphone. One thing that I realized is that there are thousands of microphones out there. But I finally decided on one that I feel will produce the best quality of sound.
So look for this Podcast a little later this month, which will be released with at least four episodes. I’m excited about this other form of marketing, which I know will benefit so many in the real estate world.
Blog Post Went Viral
This past month I posted a post that asked some REI what would they do if they had to start from scratch. I got two guys to respond to my request, so I posted their response on my website as a blog post.
I created an excellent looking image of the two investors that I posted at the top of the page. These two REI guys gave me a little content that will spark something of amazement once it went live on my website.
On February 10, 2015, I published this post on my blog and started to share it on the following sites.
That blog post went viral online on Stumbleupon. For those of you who don’t know, this is a website that features awesome content, videos, images, etc..
You see, all I did was that I posted it there, and somehow it got picked up by the funnel system. This is a system where people start to share it on their profiles, which shows up to their viewers.
Below you will see the left-hand side, the share button for Stumbleupon was shared over 2,613 times. This is pretty much like you posting something on Facebook, and every one of your friends starts to “Like” it. Then it starts showing all over the place, so this is what starts the viral effect.
Side Note: Even though it’s all great to get this type of traffic for the numbers sake. It’s not that good of a thing at the end of the day. The reason why is that most of the people who saw my website were probably not interested in what my two friends had to say.
What this comes down to is targeted traffic that converts. When you think about traffic to a website, you must take into consideration of what type of traffic it is. Is it direct traffic, referral traffic or search traffic?
So at the end of the day, I’d rather have 100 targeted visitors per day versus 2,613 shares from Stumbleupon, even though it was great while it lasted.
February Monthly Stats
When it comes to the traffic that my site is getting, I’m always willing to share it with my readers. I’m not getting hundreds of thousands of visitors, but I am getting traffic that converts.
What I’m saying is that my traffic is coming from places that support my content. People are coming in directly, referral sites to me being found in the search engines. It’s 100% remarkable to see the growth of a website online when you apply for hard work.
Now 2014 was my first full year of having this website live online. I created the Colemanmg.com website back in March of 2013, and as of you can see from that first month, I only got a whopping 24 people to visit the site.
Fast forward it to February of 2014 and 2015, which was last month. I was only managed to get around 402 people to visit this website. Heck, that was still almost one full year after starting the site.
This is why I stress to people that it will take six months to a year to grow any website online. Depending on your industry, it can be fast or even longer. But the medium is around six months to a Year.
3,562 Visitors to CMG
Going from 402 visitors up to 3,562 visitors is a big jump in traffic. To be 100% honest with you, I’m not happy about that number at all knowing that I could’ve done better.
You see, I’m a very busy guy who had tons of clients to tend to that past year. I did not have a proper process set up to balance my marketing, and the marketing of my client’s websites and online presence. So I mainly couldn’t work on my projects like I wanted to.
No fear, I finally got the situation worked out by bringing on some good quality help that will allow me to focus more on growing my business, versus working in my businesses.
22,218 Impression from Search Engines
Now, most of you may not know what this means, but it’s when your website content shows up on a page when someone searches. Meaning, those top ten listings are shown, then this counts as an impression.
My content for my website CMG was shown over 22,218 times in the search engines, with the opportunity to be clicked on. Now I only got 207 of those into clicks, but it doesn’t feel right to know that I was there to be able to get clicked on.
Note: If you look at the far left, you will see that I have over 926 Queries. This means that my content was found in Google for that many keywords/keyword phrases. Like I said, most of all of this is from content I write and is being ranked in the search engines for tons of keywords.
My Local Marketing Stats
In my first yearly report for 2014, I talked about really digging deep down to go after my local market. What I meant was that I would focus more on dominating my local market when it comes to the online world.
I started this process by going after a few keywords such as…
Minden Marketing Companies – both website and video on #1 and #2
Above I wrote a blog post and created a video for each keyword, which is ok, and I’m ranked #1 for Minden Marketing Companies.
This is what I know for 100% fact by being a local SEO marketing guy that the other keywords that I picked was going to hard to rank for without doing some kind SEO work. I just knew these were some keywords that I wanted to start with first because I knew how long it would take to get them to move up the rankings.
So my plan of action is to let these simmer while I start to create more local content around other industries. I plan to target at least 5 to 10 new industries each month by producing some epic-wow content to help them market their business.
Maybe this month, I will focus on the following industries:
Attorney
Dentist
Daycare
Restaurant
Real Estate
The goal is to write content and create a video around these industries to help them market their business on a higher scale. You see, I know companies such as these are looking for ways to grow their business.
Most of them are located in specific cites, such as Atlanta, GA. Now if I’m a Daycare owner, I might go to Google and type in..
How to market my daycare in Atlanta GA or How to market my daycare
You see, on the first one I added the word “Atlanta” to the search, but the second one I left the word “Atlanta” off.
Search engines are very smart these days, so I know that even if I don’t use that keyword in the title, I can still come up on the front page because most searches are done with the local aspect in mind. So Google will always show my listing somewhere even if they don’t use that word “Atlanta.”
This is the model that I plan to follow for my targeted local market. My focus is to build so much content around every single high paying industry that it would be impossible for me not to get in front of my potential clients.
Finally, at the end of most of my content, I will be offering them my free ultimate local marketing guide that will walk them through the few ways of growing their business online.
The goal is to help, help and help some more, so the local industries can get the right information to stand out in a crowded market.
[Tweet “Please spread the about CMG. Learn how to market your business online and locally.”]
Thank You All
I hope this year of 2015 is a success for all of you who are doing business online or offline. Please help me share the content here on CMG by using the share buttons right here on the page. This will mean the world to me knowing that my content is being read by people who will take actions.
I would like to welcome you to the first local marketing report for CMG, and for the start of 2015. I’m looking to produce these reports every month showing you the things that I’m doing to promote my own business, which is the Coleman Marketing Group, and my website wwwColemanmg.com.
These reports will include the things that I’m doing throughout the month to grow my presence online and offline. Plus, this gives me the opportunity to see my growth month to month, and at the same time, help you make smart choices about marketing your business.
I used to do this a lot on one of my other websites from back in the day, but that site was centered around getting free traffic to my website. So I was doing reports on how much traffic the site was getting, and how I was achieving so much success online. These reports will not be in that format since most of the people who read CMG are business minded people who have or are looking to start a business.
This means that they’re looking to learn how in the world do they market their businesses online and offline, without having to spend thousands of dollars? Like all of my clients will tell you, my goal is to help you save money and keep money in the bank. Not spend it on things that may not give you the biggest return when it comes to getting more leads and clients.
What Goals I’m looking to Achieve with these reports
Track my local presence online and offline
Create a blueprint for you to follow
Educate those who need it the most “You.”
Build a following of people who want to learn
Help business owners like you dominate their local markets
Inspire someone who thinks growing their business online isn’t possible
What I will be covering today
Last year’s website and personal growth
My online presence today and plans on growing it
The great epic-wow content that I wrote
My plans for growing the site and my local online presence
The last Year of 2014
Last year was a pretty good year for the Coleman Marketing Group, online and offline. When I started this website it, was all about using it as a platform to grow my own business locally in my community. Then I started writing more for the regular small business owner, to teach them how to go about growing their business online.
The road to get to where I’m at now is truly a blessing in the sky. The site is growing on a steady, but massive, level when you think about the industry that I’m in. In the “Local Marketing” field, there are some companies that you can turn to when you want to grow your business. But I’ve started to seek my way into the market, and make myself one of the top people to turn to when businesses need help growing their online presence and more.
Half of the year I worked on just writing well-targeted content, while not focusing more on my local online presence. You see, I focused so much on my client’s online presence, that I just merely forgot about working on my own business. This is the only part about 2014 that I’m not proud of. No worry here, because in 2015 I will be putting this into high gear, and you will be able to see my growth month after month.
The reason that I’m doing this life with my own business is that some people don’t think that it’s possible to grow a business that’s offline, online. Realize that hundreds, if not thousands, of people, are searching for your services every day, so it would be wise to get your business in front of those people.
Hopefully, these reports that I do each month revealing the growth of my own business will inspire you to take action. This is one reason why I make my services so affordable, is for you to take action growing your business. All of these reports will be centered around me trying to build my local online presence for a number keywords that I think people will be typing into the search engines to find services such as mine.
But first, let’s take a look back on all of the traffic numbers that I’ve accumulated over this past year. This is from all of the online marketing that I’ve done for the site to get it out there in front of people who would be interested in growing their business by using local SEO marketing.
Understand, all of this is from doing local online marketing, blogging, local SEO, and more to grow my website and business. So understand that no matter what industry you’re in, the same rules will apply when growing your business. Just be prepared for two things: doing the work yourself or paying someone else to do it for you. No matter what, I’m going to be showing you the exact steps that I took to get to this point. Until then, let’s go over some numbers.
Coleman Marketing Group 2014 Overall Traffic Numbers
The site did well when it comes to the overall traffic that I was able to get the site in front of. 15,483 people decided to come over to CMG to read some form of my content. Now, this traffic didn’t come overnight at all, because if you know it or not, I had to get out there and market the website.
The entire site is about local marketing, so I don’t cater to one specific niche. When I write about something, it pretty much covers everything across the board. You see for the 2015 year; I will be helping a lot of real estate people market their businesses more effectively this year.
Now, even though I might write some content on my website strictly around the real estate industry, it doesn’t mean that content can’t help you if you’re in the automotive or sports niche. The same rules and processes still apply to all parts of local marketing.
So, I’m saying that all of the content that I wrote on the website was centered around helping all industries. I stressed this a lot in my ultimate local marketing guide, that is just jam-packed of step by step instructions of dominating your local market.
Finally, I just wanted to give you a sneak peek into the daily traffic that I’m getting from some sources such Google, referring sites, and people coming directly to the site. Now, this is targeted traffic that I’m always talking about when it comes to growing your business. If you want to be found online for free and have your leads chase you down, then you have to build that online presence.
Realize that this is from a lot of hard work of producing quality content and building my online presence, which is what I’m going to be focusing a little more on this year.
12,222 Search Engine Seekers
Now, if you stick around long enough and join my mailing list, by getting my 31 tips of dominating your local market. You will sooner or later learn how to get your business, no matter the industry, locally in front of thousands of targeted people every month.
For those of you who don’t know what Google Webmaster is, don’t worry about it, I will be doing some tutorials on it later on down the road that will explain it in full. To sum it up now, it’s just a free web-based software from Google, which tracks your online presence in their search engine. It lets you know who is linking to your website content, keywords you rank for, and much more data.
For today, I want you to focus on one thing, which is the search volume that my site comes across on a monthly basis. I write a lot of content locally and nationally that I like to be ranked in the search engines. So the goal is to have that content show up in the search engines so that I can be found.
This is called an impression when your listing comes up given the person who is searching. Now, this doesn’t mean that they clicked on it, it means that your listing came up. For the past 30 days, I’ve been sitting around 12k impressions per month for all of the keywords that I’m ranking for.
Meaning, all of the content that I write is ranked in the search engine somewhere, and people are finding it. Think about that for a moment!!!!! If you’re running a business locally no matter the niche, and people can find what you write in the search engine just by searching, how powerful do you think that will be?
Well, it’s very powerful because I have the status and growth to prove it. Don’t worry; I’m here to teach you how to do it in a cheap but effective way. Plus, you see from the image below, that I’m ranked for over 597 keyword phrases, which is extremely powerful. Ask yourself one question, is this something my local competition is doing?
Let me answer that for you.Nope
More Press for CMG
I started off the year on a high note by being interviewed by a local newspaper company. They wanted to do a story on me so that I could enlighten the local businesses about how local marketing can be a powerful tool. This was my first time getting on the front page of a newspaper, which was kind of awkward. Once that thing hit the stands, my phone wouldn’t even stop ringing.
People wanted to know more about local marketing, and how I can help them get to the next level. So here is the link to the blog post that I wrote about it.
Plus, this past year I started on a journey to help those in a certain niche market. So I went out and picked the real estate industry first to go about educating people in that market about how they can grow their business online to gain leads.
So my goal was to get some publications online and offline so that I can start the educational process. This is the reason that I created the free 52 weeks real estate marketing course, that is free, for anyone in the real estate industry.
It’s a 52-week course where they get one email per week explaining what they need to be doing to grow their real estate business in the form of getting more leads. All that I’m doing is educating people on what to do, and most importantly, I’m not selling one thing to them. Not trying to make much, just purely looking to spread information about building that online presence.
I’m starting to get some press with that also by getting interviewed by tons of real estate websites, magazines, blogs and more.
I’m Featured In Community Investors
What I must say is that this is an awesome magazine about community investors. If you ever have the time, go signup for a free subscription so that you can get your hands on something amazing. I wrote a simple article on the.
I wanted to write about something that was in general when it comes to marketing any business online or offline. Once again, I would like to thank Community Investors for giving me the platform to make my knowledge known to their audience.
This online real estate connection website may be one of the most talked about websites online. They have thousands of members, and even more, tuned in every day to read their amazing content and success stories from those in the community.
This is another website that I’ve interviewed with, but it has not gone live yet on their website. I just decided to add it because I did the interview a few weeks ago, and I wanted it to be a part of this blog post. Once it goes live, I will come back here and update it with the appropriate links.
Here are a few pictures that I took for the interview that showed me out and about enjoying my day.
Those were some of the few elements of CMG 2014 accomplishments and stats, just to fill you in on the growth of the website. Next, I would like to talk about where I plan on taking this site in 2015. My goals are really big for this coming year, so I want to share them with all of you to let you know what to expect.
About to Dominate My Market
I’m a big believer in showing people that you can achieve something versus always writing about it. I talk a lot on this website about local marketing domination. What I stress to my clients is that if you don’t have an online presence, then you’re missing out on another targeted market.
People are searching for what you have to offer online, so why not put your business in front of those potential clients/customers. Now, I help tons of business owners across the world with my CMG local marketing program. I’ve seen lots of growth in the form of more of an online presence for all of my clients, old and new.
What I tell them is that it can take anywhere from 6 months to a year to get any results online. So this form of marketing takes time and patience, which is the key to online success.
Last year I started to think of my business in this same light of dominating my local market. I’m looking to rank highly in the search engines, mainly for my targeted videos, and maybe my website content also after I get the videos to #1 in the search engines for their even terms.
Since my business is all about marketing, then it would be smart for me to go after those who will be searching for some form of marketing/advertising for their business in my local market.
Below you will see some keywords that I’m looking to target. I’ve already created a piece of epic-wow content and video for every keyword. I wrote over 1,000 words for each piece of content and created some simple videos centered around me talking about that keyword industry.
As of 1/14/15, these are the rankings that I have when it comes to the videos and posts that I have written around each keyword.
This month I will be putting together my first ever Podcast on targeting a specific niche. Podcasting is a potent form of content because you can start to build what I call a listening audience. These are people who will download your shows, and as they exercise or are just riding in the car, they can be digesting your audio content.
Last year I did my intense research on what type of podcast I would like to create. You see my goal is to not talk about general local marketing. This will water down what I have to say, so I deiced to go out and pick a specific niche to create shows around.
So, since I’ve been writing for some of the most prominent real estate websites out there, like BiggerPockets.com, I’ve realized that there’s a need for valuable information on real estate marketing. I can’t tell you how many people inbox me asking what other steps they can take when trying to attract leads to their business.
What I did to at least give them something to help guide them, is that I created my free 52-week real estate marketing course. They get an email each Monday covering a specific topic on what they need to do to dominate their local market. You see local marketing is all the same no matter what industry you’re in, but I decided to choose to help those in the real estate industry first since it’s the second passion of mine.
My goal is to create a podcast that covers nothing but content on the marketing side of real estate. I see that thousands of people are looking for ways on how to market their real estate business, but they don’t know how to go about doing it. So maybe I can come in and offer something of value to the thousands of people who are craving for solutions to their problems.
The goal of marketing is to find the “Pain,” and provide solutions to eliminating that pain. By the end of this month, of January 2015, I will have some form of a platform setup, and even maybe have a few episodes up. Finally, after about six months from when I feel comfortable with this podcasting thing, I will consider just doing a regular local marketing podcast that caters to all businesses.
But until then, I hope to gain some success with this and share some knowledge with those who will go out in the market and implement all of the marketing ideas that I will be sharing.
I will keep you guys posted the second that this is live on iTunes.
Creating Epic-Wow Content
One of the ways to grow a business online, no matter the industry, is by creating what I call epic-wow content. This is content that people are forced to read, and most likely willing to share. Now, this can be done for any industry now, so even if you’re in the automotive industry or dental industry, the same rules still apply.
Below you will see six pieces of epic-wow content that I wrote on my site. Now all of them were centered around local marketing, no matter if it was generally content on how to dominate your local market, or whether or not I’m talking about gaining leads in the real estate industry. Remember, no matter what Industry I’m talking about, the same rules apply when deciding how you want to get that local online exposure.
This year I look to step this up by producing an epic-wow piece of content every single month. What I’m going to do is choose something that everyone is struggling with, no matter what industry it’s in. I will go out and do my research so that I can pile up as much information as possible.
Then, I will write anywhere from 5k to 10k words on that subject, which should be covered in detail. These are things that people love because they are a whole lot better than reading a 300-word blog post that talks about general stuff. People want well-written content that is of high value, which at the end of the day, helps them achieve a higher goal.
Networking With 1,400 People
One of the goals that I have for this coming year here is to get the Coleman Marketing Group LLC brand and my website Colemanmg.com, into the hands of 1,400 new friends. Now I’m not talking about getting that many people to come over to the site. No, I get thousands of visitors per month already.
I’m looking to gain 1,400 new friends from all walks of life. I’m talking about networking with the following people:
Local Marketing Bloggers
Local Marketing Companies
Real Estate Bloggers
Real Estate Companies
Real Estate Software Companies
You see, my entire business model is centered around helping local businesses dominate their local market. So, to be able to get my epic-wow content that you saw above titled:
I will have to go out and network with those people who have what I call “like-minded” audiences. Getting these bloggers and companies on my side as a friend, allows me to start introducing my epic-wow content to them. From there, all of the hard work that I put into the content pays off because once they start sharing my content, I will start getting more visitors over to my site.
Getting them over to my site allows me to educate them by providing what I call, high-quality content. Now they see me as the expert in that industry, so this is forcing them to take some form of action. That form of action can be one of the following, and this is the reason why I stress to all of my clients to create an epic-wow piece of content for their website if they want to grow their offline or online presence.
These are some of the actions that they may take:
Share my epic-wow content
Link to my epic-wow content “quality backlinks equals higher rankings.”
Sign up for my newsletter “growing my list.”
Email me a question
Buy a product or service
Come as a client of mine
By just networking with 200 people a month, which is easy to do, will put me at 1,400 people by the end of the year. If I can get them to share some form of epic-wow content that I have on my website, then I might be able to get my business in front of potentially thousands of people this coming year.
Simple Numbers… let’s say that each one of those people/companies that I network with has a total of a measly 1,000 people combined on their Facebook, Twitter and LinkedIn account. Look, I’m using a low number here, but what I’m telling you is that most of them will have tens of thousands. But, just for the worst possibility, let’s say that they only have 1,000 combined.
1,400 networkers x 1,000 followers of theirs = 14,000 potential people that could be reading my epic-wow content. All that I can say is WOOOOOW.
2014 was a great year, but I think that 2015 will be even better, not just for me, but for you also. I’m going to be walking you all who have businesses through all parts of how to dominate your local marketing online and offline. So in the meantime, keep coming back reading and sharing my content so that I can keep bringing you all the best of the best.
I need a favor….if you can share this page with the button to your left, then I would appreciate it. I need all of the help that I can get these days.
